Social Media Dependence and Information Privacy Concerns Toward Switching Behavior on Tiktok Social Media
Abstract
The emergence of various new social media facilities causes dependence and worry for users. As a new social media,
TikTok is currently one platform that users love. This research investigates users' transition from the TikTok
application to a new one. The method used in this research applies a quantitative approach with a descriptive research
type. The population used in this research is TikTok social media users in Indonesia with a sample size of 385
respondents. The sampling used in this research was accidental sampling. Based on the results of research using
descriptive analysis with the help of IBM SPSS 25 for Windows software, it shows that social media dependency and
information privacy concerns have a significant simultaneous and partial effect on switching behavior.
Keywords-privacy concern; social media dependency; switching behavior, and TikTok.
References
Akhtar, H. (2020). Perilaku Oversharing di Media Sosial: Ancaman atau Peluang? Psikologika : Jurnal Pemikiran
Dan Penelitian Psikologi, 25(2), 257–270. https://doi.org/10.20885/psikologika.vol25.iss2.art7
Arianto, A. B. (2013). Pengaruh Atribut Produk, Harga, Kebutuhan Mencari Variasi dan Ketidakpuasan Konsumen
terhadap Keputusan Perpindahan Merek dari Samsung Galaxy Series di Kota Malang. Jurnal Aplikasi
Manajemen, 11(2), 295.
Bélanger, F., Crossler, R. E., Hiller, J. S., Park, J. M., & Hsiao, M. S. (2013). POCKET: A tool for protecting children’s
privacy online. Decision Support Systems, 54(2), 1161–1173. https://doi.org/10.1016/j.dss.2012.11.010
Bowo, A., Kasmo, P., Jayanti, R., Ekonomi, F., Bisnis, D., Mercu, U., & Jakarta, B. (2018). Studi Brand Switching
Behavior dari Taxi Meter Konvensional ke Taxi Online. INOBIS: Jurnal Inovasi Bisnis Dan Manajemen
Indonesia, 1(2), 238–257.
Chu, S. C., & Kim, Y. (2011). Determinants of consumer engagement in electronic Word-Of-Mouth (eWOM) in social
networking sites. International Journal of Advertising, 30(1), 47–75. https://doi.org/10.2501/IJA-30-1-047-075
DeFleur, M., & Rokeach, S. B. (1975). Theories of Mass Communication (D. McKey (ed.); 3th ed.). New York.
Gusmadara, L., & Utami, H. Y. (2013). Pengaruh Ketidakpuasan Konsumen dan Kebutuhan Mencari Variasi terhadap
Perilaku Perpindahan Merek Pada Pengguna Sim Card Simpati PT.Telkomsel Tbk di Kota Padang. Economic
Education, 2(2302–1590).
Ha, Y. W., Kim, J., Libaque-Saenz, C. F., Chang, Y., & Park, M. C. (2015). Use and gratifications of mobile SNSs:
Facebook and KakaoTalk in Korea. Telematics and Informatics, 32(3), 425–438.
https://doi.org/10.1016/j.tele.2014.10.006
Januarti, D. W., Pratiknjo, M. H., & Mulianti, T. (2018). Perilaku Mahasiswa Dalam Menggunakan Media Sosial di
Universitas Sam Ratulangi Manado. Journal Unair, 21, 1–20.
Jeff Smith, H., Dinev, T., & Xu, H. (2011). Information privacy research: An interdisciplinary review. MIS Quarterly:
Management Information Systems, 35(4), 989–1015. https://doi.org/10.2307/41409970
Kang, I., Zhang, Y., & Yoo, S. (2020). Elaboration of social media performance measures: From the perspective of
social media discontinuance behavior. Sustainability (Switzerland), 12(19), 1–22.
https://doi.org/10.3390/su12197962
Kim, J. ho, Jung, S. hye, Ahn, J. chang, Kim, B. seong, & Choi, H. ju. (2020). Social networking sites self-image
antecedents of social networking site addiction. Journal of Psychology in Africa, 30(3), 243–248.
https://doi.org/10.1080/14330237.2020.1767932
Lee, J., & Choi, Y. (2018). Informed public against false rumor in the social media era: Focusing on social media
dependency. Telematics and Informatics, 35(5), 1071–1081. https://doi.org/10.1016/j.tele.2017.12.017
Lim, K. ., Yeo, S. F., Goh, M. L., & Koh, W. M. (2017). Research Article Special Issue. Journal of Fundamental and
Applied Sciences, 9(2S), 799–812. https://doi.org/10.4314/jfas.v10i6s.75
Liu, Y., Li, H., Xu, X., Kostakos, V., & Heikkilä, J. (2016). Modeling consumer switching behavior in social network
games by exploring consumer cognitive dissonance and change experience. Industrial Management and Data
Systems, 116(4), 801–820. https://doi.org/10.1108/IMDS-05-2015-0170
Malhotra, N. K., Kim, S. S., & Agarwal, J. (2004). Internet users’ information privacy concerns (IUIPC): The
construct, the scale, and a causal model. Information Systems Research, 15(4), 336–355.
https://doi.org/10.1287/isre.1040.0032
Son, J.-Y., & Kim, S. S. (2008). Internet Users’ Information Privacy-Protective Responses: A Taxonomy and a
Nomological Model. MIS Q., 32, 503–529. https://api.semanticscholar.org/CorpusID:14439641
Sugiyono. (2018). Metode Penelitian Kombinasi (Mixed Methods). CV. Alfabeta.
Susanto, Y. D., & Widyawati, N. (2016). PENGARUH VARIETY SEEKING, PROMOSI DAN CITRA MEREK
TERHADAP KEPUTUSAN PERPINDAHAN BLACKBERRY KE SMARTPHONE.
https://api.semanticscholar.org/CorpusID:113462135
Wang, C., Lee, M. K. O., & Hua, Z. (2015). A theory of social media dependence: Evidence from microblog users.
Decision Support Systems, 69, 40–49. https://doi.org/10.1016/j.dss.2014.11.002
WeAreSocial. (2023). We Are Social 2023. https://wearesocial.com/id/blog/2023/01/digital-2023/
Zhu, Y., & Bao, Z. (2018). The role of negative network externalities in SNS fatigue: An empirical study based on
impression management concern, privacy concern, and social overload. Data Technologies and Applications,
(3), 313–328. https://doi.org/10.1108/DTA-09-2017-0063
