PENGGUNAAN INSTAGRAM @BDG.SIAGA113 SEBAGAI MEDIA INFORMASI KESIAPSIAGAAN BENCANA
Abstract
This research reviews the Using Instagram @bdg.siaga113 as a Preparedness Information Media. The city of
Bandung is one of the cities in Indonesia that has a high potential for disasters. The existence of fast and accurate
information media is very important in disaster management. Social media Instagram @bdg.siaga113 is one of the
media used by the Bandung City Fire and Rescue Department to convey emergency information to the public. This
thesis aims to analyze the disaster communication strategy of the social media Instagram @bdg.siaga113 as a media
for emergency information in the city of Bandung. The research method used is qualitative with a descriptive
analytical approach. Data collection techniques were carried out through social media observations, in-depth
interviews, as well as business communication strategy concepts from (Haddow & Haddow, 2022). The research
results show that Instagram @bdg.siaga113 has not made maximum efforts in disaster communication strategies.
There are five disaster communication strategy concepts consisting of customer focus, leadership commitment,
communication Planning and Operations, situasional awareness and media partnership.
Kata Kunci: Komunikasi Bencana, Kegawatdaruaratan Kota Bandung, Media Social
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