The Influence Of Product Innovation, Marketing Innovation And Process Innovation On Performance Of Food Business Msmes In Lengkong District, Bandung City, West Java
Abstract
The contribution of MSMEs to the Indonesian economy is significant. Equalising the economic status of small persons is one of the duties carried out by MSMEs. In this case, MSMEs can be located in various areas, even in remote areas, so that people do not need to go far to the city to find a decent living. One of the MSMEs developing in Bandung is Food MSMEs in Lengkong. Finding out how product innovation, marketing innovation, and process innovation affect the performance of MSMEs is the main goal of this study.
Keywords: product innovation, marketing innovation, process innovation, MSMEs performance.
References
Ghozali, I. (2018). Aplikasi Analisis Multivariate dengan Program IBM SPSS. 25. . Semarang: Badan Penerbit Universitas Diponegoro.
Indrawati. (2015). Metode Penelitian Manajemen dan Bisnis. Bandung: Refika Aditama.
Indrawati. (2017). Perilaku Konsumen Individu. Bandung: Refika Aditama.
Sugiyono. (2020). Metode Penelitian Kualitatif. Bandung: Alfabeta.
Umar, H. (2015). Metode Penelitian untuk Skripsi dan Tesis. Jakarta: Rajawali.
Journal
Ahmad, A. R. (2025). Pengaruh Inovasi Produk Dan Inovasi Proses Terhadap Keunggulan Bersaing Dan Kinerja Pemasaran Umkm Produk Camilan. Majalah Ilmiah “Dian Ilmu” Vol.23 No.1 Oktober 2025
Ayuningtias, H.G., Anggadwita, G., Prasetia, A.Y. (2018). Global talent program as determinants of employees' performance on telecommunication company in Indonesia. International Journal of Learning and Intellectual Capital, 2018, 15(3), pp. 242–257.
Bilqies, A. F. (2017). Keunggulan Kompetitif Yang Dalam Menciptakan Inovasi Untuk Kewirausahaan Strategis. Jurnal AN-NISBAH, Vol. 03, No. 02.
Canh, N. t. (2019). The Impact of Innovation on the Firm Performanceand Corporate Social Responsibility of Vietnamese Manufacturing Firms. . Journal international Sustainability,11, 3666.
Fibriyani, V. (2018). Pengaruh Faktor Eksternal Dan Internal Terhadap Kinerja MSME Di City Pasuruan. Jurnal Penelitian Ekonomi dan Akuntansi Vol 3 no 3.
Gelora, D. A. N., Desa, B., Batu, K. E. C., & Batu, K. (2018). Referensi; Jurnal Ilmu Manajemen dan Akuntansi, 6, 9–16.
Ginting, A. P. (2019). Strategi Pengembangan MSME Pangan Berdaya Saing di City Bandung. Manajemen IKM, Februari 2019 (1-7) Vol. 14 No. 1.
Hatammimi, J., Krisnawati, A. (2018). Financial literacy for entrepreneur in the industry 4.0 era: A conceptual framework in Indonesia. ACM International Conference Proceeding Series, 2018, pp. 183–187.
Indrawati, & Putri, D. A. (2018). Analyzing Factors Influencing Continuance Intention of E-Payment Adoption Using Modified UTAUT 2 Model. Information and Communication Technology (ICoICT), 2018 6th International Conference On, 2018(5), 167–173.
Jannah, M. (2015). Jannah, M. (2014). Strategi Inovasi Produk Dalam Mencapai Keunggulan Kompetitif. . ISLAMICONOMIC: Jurnal Ekonomi Islam, 5(1), 1–15.
Kalay, F. (2015). The Impact Of Strategic Innovation Management Practices Onfirm Innovation Performance. Research Journal of Business and Management – (RJBM), ISSN: 2148-6689.
Kipto. (2019). Effect Of Strategic Innovations On Organizational Performance. The Strategic international Journal of Business & Change Management vol 6 no 2.
Kusniawati, A. (2021). Strategi Inovasi Pengembangan Jasa Hotel Di Era New Normal (Covid-19): Studi Provinsi Jawa Barat. journal of managementReview vol 5 no 2.
