Pengaruh Brand Image, Brang Trust, Dan Customer Satisfaction Terhadap Brand Loyalty Pada Restoran Solaria
Abstract
Pengaruh citra merek, kepercayaan merek, dan kepuasan pelanggan terhadap kesetiaan pelanggan di restoran Solaria
adalah tujuan penelitian ini. Studi ini menggunakan metode kuantitatif dan deskriptif. Data dikumpulkan dengan
membagikan kuesioner kepada 400 pelanggan restoran Solaria. Uji t dan F digunakan untuk menguji validitas dan
reliabilitas, analisis deskriptif, uji asumsi klasik, regresi linier berganda, dan hipotesis. Hasil penelitian menunjukkan
bahwa secara parsial. Persepsi merek yang kuat, tingkat kepercayaan yang tinggi, dan kepuasan pelanggan juga
memengaruhi kesetiaan pelanggan yang baik. Dengan demikian, pelanggan akan menjadi lebih setia kepada restoran
Solaria.
Kata Kunci: Brand Image, Brand Trust, Customer Satisfaction, Brand Loyalty, SPSS, Restoran Solaria
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