Pengaruh Orientasi Kewirausahaan Terhadap Kinerja Kewirausahaan Pada Pelaku Bisnis Fashion Di Kota Bandung
Abstract
Kota Bandung dikenal sebagai pusat industri fashion dengan banyak pelaku UMKM. Penelitian ini
bertujuan untuk mengeksplorasi pengaruh orientasi kewirausahaan terhadap kinerja kewirausahaan pelaku
bisnis fashion di Bandung, dengan praktik kewirausahaan individu sebagai variabel mediasi. Penelitian
menggunakan pendekatan kuantitatif dengan kuesioner online pada 385 responden dan dianalisis
menggunakan SEM-PLS. Hasil penelitian menunjukkan bahwa orientasi kewirausahaan individu, yang
mencakup Risk Taking dan Proactiveness, berpengaruh pada kinerja usaha, sementara Innovativeness tidak.
Praktik kewirausahaan berkelanjutan berperan sebagai mediasi antara orientasi kewirausahaan individu dan
kinerja usaha. Temuan ini memberikan wawasan tentang pentingnya orientasi kewirausahaan dan praktik
kewirausahaan berkelanjutan dalam meningkatkan kinerja UMKM di sektor fashion.
Kata kunci: Orientasi Kewirausahaan, UMKM, Risk Taking, Sustainable Entrepreneurial Practices, Innovativeness, Proactiveness, Firm Performance.
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