View of The Influence of Electronic Word of Mouth (e-WOM) on Impulse Buying Through Brand Image of Make Over Makeup Products on TikTok Shop (A Case Study of Generation Z in the Greater Bandung Area)

Return to Issue Details The Influence of Electronic Word of Mouth (e-WOM) on Impulse Buying Through Brand Image of Make Over Makeup Products on TikTok Shop (A Case Study of Generation Z in the Greater Bandung Area) Download Download PDF