Analisis Penulisan Press Release Mengenai Umkm Diskominfo Kota Bandung
Abstract
Press releases are one of the strategic communication instruments of the Bandung City Communication and Informatics Office (Diskominfo) in conveying public information, including publications on MSME activities that play a role in regional economic development. The Bandung City Communication and Informatics Office actively produces MSME press releases, but the quality of their writing and information development still needs to be analyzed to see their success. This study aims to analyze the press release writing techniques regarding MSMEs by the Bandung City Communication and Informatics Office. This study uses a qualitative narrative approach with data collection including in-depth interviews with five informants, observation, and documentation. This study refers to an analytical framework using the Inverted Pyramid stages (Michael Downing, 2024). First, in the most important information section, the main information is presented using the 5W + 1H elements supported by agenda setting and framing. Second, in the information development section, information is developed by determining relevant sources and compiling a question framework even though the data is not yet fully complete. Third, in the supplementary information section, supplementary information is presented through situation analysis, invitations, and contact persons accompanied by links to social media to encourage reader follow-up. This research contributes to explaining the relationship between press release writing techniques regarding MSMEs and a region's economic empowerment program. Keywords: Diskominfo Kota Bandung, Empowerment, Inverted Pyramid, MSMEs, Press Release
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