Strategi Pemulihan Citra Persib Bandung Pasca-Insiden Dengan Suporter Pada Pertandingan Afc Champions League Two Kontra Port Fc
Abstract
In the incident of alleged violence against supporters in the AFC Champions League Two match against Port FC triggered a massive crisis of trust and negative sentiment threatening Persib Bandung's reputation. This study aims to analyze the image restoration strategies applied by the club's management in addressing the crisis. The research employs a qualitative approach with a case study method, referring to William L. Benoit's Image Restoration Strategy theory (2015). Data collection was conducted through observation and in-depth interviews with five informants. Data analysis was performed through data reduction, data display, and conclusion drawing, with data validity tested using source triangulation. The results indicate that Persib Bandung implemented an integrated strategy covering evidence- based resistance, proportional evasion of responsibility, sentiment reduction through achievement assets, systemic corrective action on security procedures, and expression of regret through ethical leadership. This study concludes that the effectiveness of image restoration is achieved through a combination of forensic data integrity and the moral accountability of leadership. This research contributes a crisis handling model based on evidence and ethics in the national football industry prone to supporter conflicts. Keywords : Crisis of Trust, Image Restoration Theory, Negative Sentiment, Persib Bandung, Supporter Incident.
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