Analisis Naratif Komunikasi Pemasaran Digital Pada Layanan Premium (High-End Treatment) Dalam Live Tiktok ‘The Clinic Beautylosophy’
Abstract
The Clinic Beautylosophy is a beauty clinic that offers various treatments for body, hair, face, and teeth. This beauty clinic has several branches, catering to both men and women. One of the treatments offered by this clinic is high-end treatment, which can refer to various types of treatments. The clinic uses various marketing strategies to promote high-end treatments. One of them is by utilizing digital marketing through social media. The Clinic Beautylosophy uses TikTok live to promote high-end treatments. The aim is to describe the text and narrative speech of high-end treatment promotions in The Clinic Beautylosophy's TikTok live using descriptive qualitative research methods. Data collected came from observations, direct observations, literature reviews, and interviews. The research results are presented in the form of data descriptions. Keywords : Narrative Analysis, High-end Treatment, Promotion, TikTok.
References
Alicia, Tri Yunita., et al. (2023). Studi Komparasi Prosedur Rinoplasti Dari Aspek Bedah Dan Non-Bedah: Efektivitas Dan Komplikasi. Health Information: Jurnal Penelitian, 15(1). https://myjurnal.poltekkeskdi.ac.id/index.php/hijp/article/view/865
Alwan, Fakhruddin., & Kanya Catya. (2023). Percancangan Visual Storytelling Media Sosial Sebagai Peningkatan Brand Awareness di MOJADIAPP. Jurnal Barik, 5(1): 168-182. https://doi.org/10.26740/jdkv.v5i1.56344
Anggara, Mochamad Dipa. (2023). “The Clinic Beautylosophy Hadirkan Ragam Perawatan Kecantikan untuk Wanita dan Pria”. Wartakotalive.com (https://wartakota.tribunnews.com/2023004/18/the-clinic-beautylosophy hadirkan-ragam-perawatan-kecantikan-untuk-wanita-dan-pria , diakses pada 28 Oktober 2024).
Anshory, M.S., & Mochammad Rochim. (2023). Komunikasi Pemasaran Digital pada Brand SCH Melalui Instagram. Bandung Conference Series: Communication Management, 3(2). https://doi.org/10.29313/bcscm.v3i2.8156
Beigvand, Hazhir Heidari., et al. (2020). Assesment of Laser Effect on Skin Rejuvenation. J Lasers Med Sci, 11(2): 212- 219. https://doi.org/10.34172/jlms.2020.35
Boer, K. M.(2013). Interaktivitas sebagai Strategi Mediated Communication pada Fans Pages Starbucks Coffee Indonesia. Jurnal ILMU KOMUNIKASI, 10(2), 113-128. https://doi.org/10.24002/jik.v10i2.348
Candra, Aditya Ali. (2013). Kesinambungan Pengasuhan Anak Usia Dini Antara Pendidik dan Orang Tua Melalui Buku Penghubung. (Skripsi). Bandung: Universitas Pendidikan Indonesia.
Clandinin, D. J., & Connelly, F. M. (2000). Narrative inquiry: Experience and story in qualitative research. San Francisco: Jossey-Bass.
Coe, C. (2021). Business Plan Bisnis Salon Kecantikan “Daily Salon” di Jakarta. Jurnal Manajemen Bisnis dan Kewirausahaan, 5(2): 190-194. https://doi.org/10.24912/jmbk.v5i2.11230
Cresswell, John W. (2012). Research Design: Pendekatan Kualitatif, Kuantitatif, dan Mixed. Yogyakarta: Pustaka Pelajar.
Creswell, J.W. (2016). Research Design: Pendekatan Kualitatif, Kuantitatif, dan Mixed, 4th edition. Yogyakarta: Pustaka
Pelajar. Cresswell, John W. (2019). Qualitative Inquiry & Research Design: Choosing Among Five Approach, vol 3 trans Lintang Lazuardi. Yogyakarta: Pustaka Pelajar.
Darsana, I Made., et al. (2023). Strategi Pemasaran. Bali: Penerbit Intelektual Manifes Media.
Dausat, M.R.J., & Muchsin Muthohar. (2019). Pengaruh Dimensi Kredibilitas Influencer: Attractiveness, Trustworthiness Dan Expertise Terhadap Niat Membeli Pada Produk "Safi-Skincare". SANTRI : Jurnal Ekonomi Dan Keuangan Islam, 2(1): 101–121. https://doi.org/10.61132/santri.v2i1.205
Deighton, J., Romer, D., & McQueen, J. (1989). Using drama to persuade. Journal of Consumer Research, 16(3), 335– 343. https://doi.org/10.1086/209219
