Konstruksi Identitas Mahasiswa Penjudi Online (Studi Fenomenologi di Media Sosial TikTok)
Abstract
The development of digital technology and social media has given rise to various new social practices, one of which is the increasing prevalence of online gambling among university students. Social media, particularly TikTok, does not only function as a platform for entertainment but also serves as a space where students display and construct their identities. This study aims to understand how the identities of student online gamblers are constructed through TikTok by employing the Communication Theory of Identity (CTI) framework. This research adopts a qualitative method with a case study approach. Data analysis was conducted thematically based on the four layers of identity proposed in CTI, namely the personal, enactment, relational, and communal layers. The findings reveal that the identities of student online gamblers are formed in a layered and dynamic manner. At the personal layer, students perceive online gambling as a form of entertainment, strategy, and emotional escape, although it is accompanied by internal conflicts. At the enactment layer, identity is performed through TikTok content that is selective and strategic in nature. At the relational layer, identity is reinforced by peer support but carefully negotiated within family relationships. Meanwhile, at the communal layer, students’ identities encounter social stigma, which encourages the separation between online and offline identities. This study concludes that online gambling is not merely an individual behavior but also an integral part of the identity construction process among students within the context of digital communication and social media. Keywords: online gambling, identity, university students, TikTok, Communication Theory of Identity.
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