Meme Sebagai Media Edukasi (Analisis Konten Instagram @Neohistoria.id)

Abstract

Media and technology are inextricably linked to the times; they constantly follow the flow and evolve relentlessly. Memes, as a product of media and technology, are also not immune to this. Internet memes, initially used only for humor, satire, and criticism, have now been widely used for other purposes such as marketing, cultural dissemination, and so on. The use of memes as a learning or educational medium is also frequently encountered on social media. This research focuses on studying educational memes on the Instagram account @neohistoria.id. This research uses a qualitative method with a content analysis approach based on Limor Shifman's (2014) meme element framework, consisting of form, content, and stance. Researchers observed 36 memes selected based on the highest number of interactions from January 2024 to December 2024. The results show that there are two main forms of memes commonly used: image macros and videos. The educational meme content on this account can serve as "conversation bait" and spark discussions in the comments section. This study concludes that memes, although quite effective in conveying historical education, can only be used as supporting educational media because they have shortcomings such as the potential to reduce the historical content conveyed. Keywords: internet meme, education, content analysis, social media