Inovasi Model Bisnis CV Nina Flowers Menggunakan Business Model Canvas dan Blue ocean strategy

Abstract

The landscape service industry in Indonesia has experienced rapid growth due to the increasing demand for green spaces in industrial areas, residential developments, and commercial facilities, which has intensified competitive pressure. In the Karawang region, CV Nina Flowers faces strategic challenges, including limited service innovation, reliance on conventional marketing practices, and the absence of a business model that can adapt to changing industrial customer needs. This study aims to examine the existing business model and formulate business model innovation through the integration of the Business Model Canvas (BMC) and Blue Ocean Strategy (BOS). This research adopts a qualitative approach, employing data collection techniques such as in-depth interviews, observation, documentation, and source triangulation. The results indicate misalignment in several key BMC elements, particularly value proposition, customer segments, key activities, and channels, which leads to low differentiation and operational inefficiencies. Through the application of the Strategy Canvas, Six Paths Framework, and ERRC Grid, strategic initiatives are proposed to eliminate non-standardized ad-hoc services and unmeasured marketing activities, reduce dependence on single suppliers and resource waste, and enhance SOP standardization, operational efficiency, project cost estimation accuracy, and service quality consistency. This study contributes by demonstrating that BOS- based business model innovation can create new market space and strengthen sustainable competitive advantage in the landscape service industry. Keywords: Business Model Canvas, Blue ocean strategy, Competitive Advantage, Landscaping Services, Value Innovation.