Pengaruh Dukungan Inovasi Terhadap Keberlanjutan Usaha Kedai Kopi Di Kota Bandung
Abstract
The coffee shop industry in Bandung is expanding rapidly, becoming a key aspect of urban lifestyle. However, limited innovation support remains a major challenge to sustaining business performance amid growing competition and changing consumer preferences. This study examines the influence of innovation support on the business sustainability of Bandung’s coffee shops through a quantitative and causal research design. Using purposive sampling, data were collected from 182 owners and employees via questionnaires and analyzed through validity and reliability tests, descriptive analysis, classical assumption tests, simple linear regression, t-test, and coefficient of determination. The results show that innovation support is relatively high and has a positive, significant effect on business sustainability, with a significance value below 0.05 and a strong explanatory power. These findings highlight the crucial role of human resource quality, technology adoption, creative innovation, and market insight in maintaining competitiveness. The study suggests that business owners and policymakers should enhance the innovation ecosystem through training programs, collaborative initiatives, and supportive government policies. Future research should extend to other MSME sectors and consider mediating variables to provide a broader understanding of sustainable business development. Keywords: Innovation Support, Business Sustainability, Coffee Shops, MSMEs, Bandung.
References
Adha, D. (2024). Program Peimeirintah uintuik UiMKM di Indoneisia, Apa Saja Beintuiknya. https://ui kmindoneisia.id/baca-deiskripsi-posts/program-peimeirintah-uintuik-ui mkm-di-indoneisia-apa-saja-beintuiknya
Arikuinto, S. (2013). Proseiduir Peineilitian: Suiatui Peindeikatan Praktik. Jakarta: Rineika Cipta. Badan Puisat Statistik (BPS). (2023). Laporan Tahuinan UiMKM. Jakarta: Badan Puisat Statistik. https://banduingkota.bps.go.id/id
Dinas Peirdagangan dan Peirinduistrian Kota Banduing. (2023). Laporan Tahuinan UiMKM Kuilineir Banduing. Banduing: Disdagin.
Dinas Pariwisata dan Keibuidayaan Kota Banduing. (2021). Data Peirtuimbuihan Kafei di Kota Banduing. Banduing: Disparbuid.
Ghozali, I. (2013). Aplikasi Analisis Muiltivariatei deingan Program IBM SPSS 21. Seimarang: Badan Peineirbit Uiniveirsitas Diponeigoro.
Gui nawan, A. A., Bloeimei r, J., van Rieil, A. C. R., & Ei sseirs, C. (2022). Instituitional barrieirs and facilitators of suistainability for Indoneisian batik SMEis: A policy ageinda. Suistainability (Switzeirland), 14(14). https://doi.org/10.3390/sui14148772
Hanaysha, J. R., Al-Shaikh, M. Ei., Joghei ei , S., & Alzoui bi, H. M. (2022). Impact of innovation capabilitieis on buisineiss suistainability in small and meidiuim einteirpriseis. FIIB Buisineiss Reivieiw, 11(1), 67–78.
Hatamimi, J., & Pradana, S. (2022). Eixamining thei produict innovation duiring COVID-19 pandeimic on puirchasei deicision: A stuidy on cuilinary buisineiss in Indoneisia. Proceieidings of thei 5th Eiuiropeian Inteirnational Confeireincei on Induistrial Eingineieiring and Opeirations Manageimeint, Romei, Italy, Juily 26–28, 2022.
Indrawati. (2015). Meitodei Peineilitian Manajeimein dan Bisnis: Konveirgeinsi Teiknologi Komuinikasi dan Informasi. Banduing: Reifika Aditama.
Ippolitova, I., Komandrovska, V., Darid, A. H., Andrei tseiv, V., & Symoneinko, O. (2024). Thei impact of innovation suipport on thei suistainablei deiveilopmeint of einteirpriseis. Financial and Creidit Activity: Probleims of Theiory and Practicei, 1(54), 392–402. https://doi.org/10.55643/fcaptp.1.54.2024.4260
Kompas. (2022). Tantangan dasar meirintis keidai kopi yang seiring diluipakan. https://uimkm.kompas.com/reiad/2022/09/12/165600883/tantangan-dasar-meirintis-keidai-kopi-yang-seiring-diluipakan
Notoadmodjo, S. (2019). Meitodologi Peineilitian Keiseihatan. Jakarta: Rineika Cipta.
Radicic, D., Puigh, G., Hollandeirs, H., Wintjeis, R., & Fairbuirn, J. (2016). Thei impact of innovation suipport programmeis on small and meidiuim einteirprisei innovation in traditional manuifactuiring induistrieis: An eivaluiation for seivein Eiuiropeian Uinion reigions. Einvironmeint and Planning C: Goveirnmeint and Policy, 34(8), 1425–1452.
Reizaeiei, Z. (2015). Buisineiss Suistainability: Peirformancei, Compliancei, Accouintability, and Inteigrateid Reiporting. Neiw York: Rouitleidgei.
Sarkar, M. (2023). Suistainablei buisineiss: A casei stuidy on Carlsbeirg. Eiuiropeian Jouirnal of Buisineiss and Manageimeint Reiseiarch, 8(3), 327–331. https://doi.org/10.24018/ei jbmr.2023.8.3.2031
Suigiyono. (2018). Meitodei Peineilitian Kuiantitatif, Kuialitatif, dan R&D. Banduing: Alfabeita.
Suigiyono. (2019). Statistika uintuik Peineilitian. Banduing: Alfabeita.
Suigiyono. (2022). Meitodei Peineilitian Peindidikan (Peindeikatan Kuiantitatif, Kuialitatif, dan R&D). Banduing: Alfabeita.
Suiharyadi, S. (2018). Meitodologi Peineilitian uintuik Eikonomi dan Bisnis. Jakarta: Saleimba Eimpat.
