The Role Of Strategic Entrepreneurship In Business Model Innovation And Its Impact On Business Performance With Competitive Intensity As A Moderating Variable (A Case Study Of Halal Msmes In Bandung City)

Abstract

The statewide implementation of halal certification has increased competitiveness for small and medium-sized halal enterprises in Indonesia, especially in Bandung. Adopting innovative business models and implementing strategic entrepreneurial initiatives are crucial for firms to remain competitive. This study finds that business model innovation (BMI) and firm success (BP) are related, and it also looks at how competition intensity (CI) and strategic entrepreneurial behavior (SEB) mediate and moderate these relationships. By polling 140 business owners in Bandung who run halal SMEs, this study uses a quantitative approach. Using PLS-SEM, the data is analyzed. Blood pressure (BP) and body mass index (BMI) were both favorably and substantially impacted by SEB in this research. Interestingly, BMI also mediated the link between SEB and BP. Although CI does not mediate the relationship between SEB and BP, it does increase the impact of SEB on BMI and BMI on BP. These results highlight the importance of economic actors' ability to create business models for halal SMEs' performance improvement initiatives, especially in the context of intense competition.” Keywords: Halal MSMEs, Strategic Entrepreneurial Behavior, Business Model Innovation, Competitive Intensity, Business Performance