Analisis Perbandingan Bauran Pemasaran Pada Genre Game

Andi Kresna Wahyudi, Nurvita Trianasari

Abstract

ABSTRAK This study entitled "Comparative Analysis of Marketing Mix In Game Genre". The aim of this study to find out the best genre with the marketing mix based on comparisons between game genres. This type of research is descriptive. The data collection technique used was a questionnaire. In analyzing the comparison using the Kruskall-Wallis test and questionnaire data processing using SPSS 17.0 software. The results showed that in seven of the genre's best genre based on the mean rank is the RPG genre with a mean rank of 1641.58. mean rank second to the shooting genre, rank third in the RTS genre, the fighting genre fourth, fifth rank with the simulation genre, the genre of racing rank sixth, and seventh with the arcade genre. And for the most used platform for gaming is Personal Computer (PC) platform. And the magnitude of the difference between the marketing mix is a game genre for 0000 was significantly below the level of 0.05 which is used. Keywords: Game, Game Marketing, Comparative Analysis

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