The Identification Of Strategic Entrepreneurship To Indonesian Family Business(a Case Study Of Kirana Kreasinusa Wedding Organizer Family Business)

Fadel Muhammad Ikhwan, Ratna L. Nugroho

Abstract

Family business holds an important role in the economic growth of Indonesia. Family business not only pushes the economic growth, but also created an employment for million people in Indonesia. There are many factors and challenge that family business just stop in one generation or generation. And there are some strategies and competitive advantage that family business can be taken by identifying the strategic entrepreneurship dimensions.

Keyword: strategic entrepreneurship, family business, competitive advantage, wedding organizer business

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