Analisis Faktor Konfirmatori Motivasi Penggunaan Internet Pada Pengguna Aplikasi Travelling
Abstract
Abstrak Perkembangan teknologi pada tahun 2014 begitu cepat dan kemajuannya tidak bisa ditampung lagi dalam menghadapinya. Hal ini membuat pengguna teknologi internet bertambah setiap tahunnya dan berkembang, bahkan untuk di era modern sekarang sudah menjadi sebuah kebutuhan yang mendasar dan menjadi gaya hidup bagi sebagian masyarakat. Perkembangan teknologi komunikasi yang sangat cepat dan menyeluruh telah memberikan dampak yang begitu pesat dalam perkembangannya dan memberikan kesempatan bagi para pemasar yang lebih luas dan efisien. Tujuan penelitian ini adalah untuk mengetahui faktor–faktor apa saja yang menentukan motivasi penggunaan internet pada pengguna aplikasi Travelling dan mengetahui faktor–faktor apa saja yang paling dominan yang menentukan motivasi penggunaan internet pada pengguna aplikasi Travelling. Penelitian ini menggunakan metode kuantitatif. Teknik pengumpulan data menggunakan kuesioner yang disebarkan kepada pengguna aplikasi Travelling di Indonesia, sebanyak 100 responden. Metode sampling menggunakan non probabilitas dengan teknik purposive sampling. Kuesioner di uji validitas dan reliabilitas. Pada penelitian ini menggunakan deskriptif analitis dan untuk analisis data menggunakan analisis faktor dengan bantuan program IBM SPSS Statistic 23 for windows. Hasil penelitian menunjukkan bahwa faktor yang memiliki nilai kontribusi tertinggi dalam menentukan motivasi penggunaan internet pada pengguna aplikasi Travelling yaitu Shopping dan faktor yang memiliki nilai kontribusi terkecil adalah Social Interaction. Faktor Shopping memiliki nilai eigenvalue sebesar 12.051 atau sebesar 46,351 % dan faktor Social Interaction memiliki nilai eigenvalue sebesar 0,633 atau sebesar 2,434%. Berdasarkan hasil penelitian, maka disarankan kepada aplikasi Travelling kedepannya menyediakan sebuah informasi yang lebih jelas lagi kepada konsumen atau pengguna aplikasi travelling tentang pilihan yang banyak diminati oleh konsumen, hal ini bertujuan agar pihak penyelenggara jasa dapat mengetahui apa minat dan keinginan dari konsumen. Kata Kunci : Motivasi, Internet, Travelling Abstract Technological developments in 2014 so quickly and its progress can not fit anymore in the face. This makes users of Internet technology to grow each year and growing, even in the modern era has now become a fundamental requirement and a lifestyle for some people. The development of communication technologies is very fast and thorough has impacted so rapidly in its development and provide opportunities for marketers more extensive and efficient. The purpose of this study was to determine the factors that determine the use of Internet user's motivation Traveling application and determine any factors that determine the most dominant on the user's internet usage motivation Traveling application. This study uses a quantitative method. The technique of collecting data using questionnaires distributed to app users Traveling in Indonesia, a total of 100 respondents. The sampling method used non probability by purposive sampling technique. Questionnaire on the validity and reliability. In this study using descriptive analytical and for data analysis using factor analysis with the help of program IBM SPSS Statistics 23 for Windows. The results showed that factors that have contributed the highest value in determining the motivation of internet use in the user application Traveling are Shopping and factors that have contributed the smallest value is the Social Interaction. Shopping factor has eigenvalue of 12,051 or by 46,351% and Social Interaction factor has eigenvalue of 0,633 or by 2,434%. Based on the research results, it is recommended to Traveling application in the future provide a clearer information to consumers or users traveling on selection of applications that demand by consumers, it is intended that the service providers can find out what the interests and desires of consumers. Keywords : Motivation, Internet, Travelling
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