Analisis Kualitas Website E-commerce Pada Website Shopee.co.id Di Indonesia Dengan Menggunakan Metode Webqual 4.0

Edo Mashanriza Landaoe, Puspita Kencana Sari

Abstract

ABSTRAK Perkembangan internet di dunia yang sangat cepat memicu berkembangnya pasar e-commerce. Shopee.co.id adalah website E-Commerce C2C ternama di Indonesia dan termasuk dalam perusahaan ecommerce yang memiliki pengunjung yang banyak dan mengalami tren positif didalam jumlah pengunjung dan tren aplikasi mobile commerce. Tujuan dari penelitian ini adalah untuk mengetahui kualitas website Shopee.co.id menurut persepsi pengunjungnya. Metode pada penelitian ini adalah kuantitatif dan metode pengumpulan data melalui kuesioner secara online kepada pengguna website Shopee.co.id dan pernah mencari informasi pada website tersebut. Dari kuesioner yang disebar diperoleh 112 data responden. Pengolahan data menggunakan aplikasi Microsoft Excel 2013. Tanggapan responden terhadap kualitas website Shopee.co.id mendapatkan hasil sebesar 78,62% dan masuk dalam ketegoti baik, dimensi Usability merupakan dimensi Webqual yang mendapatkan tanggapan paling tinggi sebesar 81,43% masuk dalam kategori baik, dimensi information quality mendapat tanggapan sebesar 76,58% dan dimensi service interaction mendapat tanggapan sebesar 77,45%. Sebaiknya website Shopee.co.id perlu terus menjaga dimensi usability website kepada para pengguna dengan cara terus memberikan informasi secara tepat dan tanggapan yang cepat terhadap pelanggaran yang ada. Kualitas informasi pada website e-commerce Shopee.co.id mendapatkan tanggapan paling rendah dibandingkan dengan dimensi kualitas website yang lain, ini dapat diatasi dengan cara website e-commerce perlu benar benar menyaring informasi yang tercantum didalam website. Kata Kunci : Deskriptif, Information Quality, Kuantitatif, Service Interaction, Usability , WebQual ABSTRACT The development of the internet in the world is very fast triggering the development of the e-commerce market. Shopee.co.id is a well-known C2C e-commerce website in Indonesia and is included in e-commerce companies that have many visitors and experience positive trends in the number of visitors and trends in mobile commerce applications. The purpose of this study was to determine the quality of Shopee.co.id website according to the visitor's perception. The method in this study is quantitative and data collection methods through online questionnaires to users of Shopee.co.id website and have searched for information on the website. From the questionnaires distributed, 112 respondents data were obtained. Data processing using Microsoft Excel 2013 applications. Respondents' responses to the quality of Shopee.co.id's website got a result of 78.62% and included in good quality, the Usability dimension was the Webqual dimension that received the highest response of 81.43% in the good category, the information quality dimension received a response of 76 , 58% and the dimension of service interaction got a response of 77.45%. It is recommended that the Shopee.co.id website needs to continue to maintain the usability website dimension to users by continuing to provide appropriate information and quick responses to existing violations. The quality of information on Shopee.co.id's e-commerce website receives the lowest response compared to the quality dimensions of other websites, this can be overcome by the way e-commerce websites need to properly filter the information contained in the website. Keywords: Descriptive, Information Quality, Quantitative, Service Interaction, Usability, WebQual

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