Proses Media Relations Telkomsel Guna Meningkatkan Publisitas Positif Mengenai Kualitas Jaringan (studi Kasus Mengenai Public Relations Telkomsel Head Office Jakarta Pada Kegiatan Media Relations Periode 2017-2018)

Mochamad Yusendra, Muhammad Sufyan Abdurrahman

Abstract

ABSTRAK Permasalahan utama dalam setiap operator seluler selalu terkait dengan nilai dari kualitas jaringan. Sebagai operator seluer terbesar di Indonesia,Telkomsel pasti meiliki banyak persaingan untuk memberikan layanan jaringan internet yang terbaik. Aktivitas PR dalam Media Relations tentunya meiliki peran penting untuk di suatu perusahaan. Merupakan suatu kewajiban penting bagi tugas Media Relations dalam meningkatkan publisitas positif terhadap public. Seperti halnya yang diteliti penulis yaitu strategi Media Relations di Telkomsel. Dalam meningkatkan publisitas positif mengenai kualitas jaringan selama 2017 dan 2018. Penelitian ini akan mengungkapkan beberapa strategi PR untuk mengelola Media Relation melalui 3 tahap yaitu: perencanaan,implementasi dan evaluasi yang dilakukan Media Relations Telkomsel dalam meningkatkan publisitas positif dalam kualitas jaringan selama 2017 dan 2018. Metode yang digunakan peneliti adalah kualitatif jenis deskriptif serta menggunakan paradigma konstruktivisme. Data yang diperoleh peneliti didapatkan melalui observarsi, wawancara indepth, serta studi dokumen. Hasil dari penilitian ini menunjukan bahwa perencanaan, implemntasi dan evaluasi yang dilakukan Media Relation Telkomsel, dapat disimpulkan oleh peneliti secara kesuluruhan yaitu pemberitaan media terhadap jaringan Telkomsel menunjukan bahwa Telkomsel masih menjadi operator dengan jaringan terbaik, di mana kendala jaringan selalu dapat dikonfirmasikan dengan cepat dan tepat karena adanya kedekatan personal antara pihak Telkomsel dengan para pelaku media. Kata kunci : Strategi PR, Media Relations, Telkomsel, Kualitas Jaringan.

ISSN : 2355-9357 e-Proceeding of Management : Vol.6, No.1 April 2019 | Page 1788



ABSTRACT The main problems occurred in each cellular operators will be associated with the value of the network quality. As the operator of Indonesia largest cellular, Telkomsel also charged with two counts of competition among internet service network. The activity of undertaking a work disproportionate in a media relations is obviously happen in a significant role in enterprise. This is an obligation binding important for task the media relations in improving the publicity give positive response to the public report on the basic. The writer is analyzed in terms of media relations in Telkomsel. In improving the positive publicity terms of the quality of the tissue during 2017 and 2018. This research will reveal several to manage process media relation through 3 stages, there are: planning, implementation, and evaluation which conducted by media relations Telkomsel in improving the publicity positive in the quality of the tissue during period 2017 and 2018 The methodology that was used group of researchers from is qualitative a kind of descriptive as well as use of the paradigms of Constructivism and case of study. The data collected researchers obtained through observarsition, in-depth interview, and study documents. The result of research showed that planned, implementation and evaluation by media relation Telkomsel, can be summed up by researchers in all the media news to the networks Telkomsel showed that Telkomsel still becomes the operator with a network of best, in which obstacles issue can always were quickly and appropriate because the personal ties between Telkomsel with actors media . Keyword : Public Relation , Media Relations, Telkomsel, Network Quality.

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