Identifikasi Karakteristik Wirausaha Dalam Menghadapi Persaingan (studi Kasus: Rendi Maulana, Owner Koren Denim Bandung 2014)

Yudha Wirabuana Nugroho, Ratna L. Nugroho

Abstract

Abstrak
Koren Denim merupakan unit usaha mikro yang bergerak di bidang konveksi celana jeans/denim. Koren
Denim adalah brand denim Indonesia asal Bandung, yang dimiliki oleh Rendi Maulana. Pada 2011, Rendi
terpilih menjadi pemenang business plan Wirausaha Muda Mandiri. Penelitian ini dilakukan untuk
mengetahui karakteristik apa yang dimiliki seorang Rendi Maulana sebagai seorang wirausaha. Variabel
yang diamati adalah Desire for responsibility, Preference for moderate risk, Confidence in their ability to
success, Desire for immediate feedback, High level of energy, Future orientation, Skill of organizing, dan Value
of achievement over money. Metode yang digunakan adalah deskriptif kualitatif. Hasil penelitian
menunjukkan Rendi Maulana memiliki kedelapan variabel karakteristik wirausaha tersebut.
Kata Kunci: industri fashion, karakteristik wirausaha, wirausahawan, entrpreneurship

Abstract
Koren Denim is micro business unit are engaged in the convection jeans/denim. Koren Denim is denim brand
from Bandung, Indonesia, owned by Rendi Maulana. In 2011, Rendi became a winner of the “Wirausaha Muda
Mandiri†business plan. This research was conducted to find out what characteristics possessed by Rendi
Maulana as an entrepreneur. The observed variables are the Desire for responsibility, Preference for moderate
risk, Confidence in their ability to success, Desire for immediate feedback, High level of energy, Future
orientation, Skill of the organizing, and the Value of achievement over money. The method used is descriptive
qualitative. The results showed Rendi Maulana own all of eights of these entrepreneurial characteristics
variables.
Keywords: Fashion Industry, Entrepreneurial Characteristic, Entrepreneurship, Entrepreneur

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