The Impact Of Factors Which Influence The Acceptance Of Internet Banking (a Case Study Of Mandiri Internet Banking In Bandung, 2015)

Satria Rahmat Mukti Adicipta, Indrawati Indrawati

Abstract


Abstract
The purpose of this research is to determine the customer perception toward Mandiri
internet banking and to determine the factors influencing acceptance level of Mandiri
internet banking by Bank Mandiri customer in Bandung. There are six dimensions being
used in this research to measure the customer acceptance level of Mandiri internet
banking. The dimensions are perceived usefulness, perceived ease-of-use, perceived
enjoyment, amount of information on online banking, security and privacy, and quality
of internet connection. The data were collected using purposive sampling by choosing the
individuals which met the certain characteristics, in this case Bank Mandiri customer in
Bandung. There were 400 respondents were taken in this research. The analysis method
is by means of descriptive analysis and path analysis using the program of SPSS ver. 17.
The study find that the customer perception toward Mandiri internet banking is good
and all of the six dimensions are significantly influencing the behavioral intention.
Perceived ease-of-use dimension has the greatest influence on behavioral intention.
Therefore, Bank Mandiri should focus and make an improvement on this dimension.

Keywords: Internet Banking, Technology Acceptance Model, Behavioral Intention

 

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