Implementasi Program Kegiatan Bina Lingkungan Dalam Bidang Pelatihan Pt Antam Ubpe Pongkor

Retno Kusuma Wardani, Sekar Arum Mandali

Abstract


Abstrak
Lokasiproduksi PT Antam UBPE Pongkor yangberada di tengah-tengahmasyarakatKec.
Nanggungberdampakpadaaspekkehidupansosialdanekonomimasyarakat.Corporate Social Responsibility yang
dilaksanakan PT AntamUBPE Pongkordimaksudkansebagaitanggung jawab sosial perusahaan atas
operasional perusahaan. Kegiatan CSR yang dilaksanakan PT Antam UBPE Pongkor meliputi 3 bidang yakni
Community Development, Program Kemitraan(PK), dan Bina Lingkungan (BL).
Pelatihanadalahsalahsatubidang yang termasukkedalamruanglingkupBinaLingkungan.Melalui program
pelatihandiharapkandapatmenjadipilihanalternatifdalammerintis Usaha Kecil Menengah sehingga dapat
menciptakan masyarakat yang mandiri secara ekonomi.Tetapipelatihan yang
dijalankanmasihmengalamihambatankarenakalahsaingdengan model usaha yang
lebihmenjanjikanyakniPenambangganTanpaIzin. Metodepenelitian yang
digunakanadalahmetodekualitatifterhadapimplementasi program BinaLingkungan di BidangPelatihan PT
Antam UBPE Pongkor di Kec.NanggungKab, Bogor. denganmemakaiparadigmakonstruktifsebagaipendekatan.

Kata kunci:CSR(Corporate Social Responsibility), strategiImplementasi CSR(Corporate

SocialResponsibility), TeoriKomunikasi
Abstract
PT Antam UBPE production sites Pongkor who are in the midst of the community district. Bear an impact on
aspects of social and economic life of society. Corporate Social Responsibility PT Antam conducted UBPE
Pongkor intended as a corporate social responsibility on the company's operations. CSR activities undertaken
by PT Antam UBPE Pongkor covers three areas of the Community Development Partnership Program (PK),
and Community Development (BL). Training is one of the areas included in the scope of Community
Development. Through the training program is expected to be an alternative choice in pioneering small and
medium enterprises so as to create communities that are economically independent. But training run remains a
bottleneck due to less competitive with the more promising business models that PenambangganWithout
Permission. The method used is qualitative method of implementation of the Community Development program
in the Field Training PT Antam UBPE Pongkor in the district. Bear district, Bogor. using as a constructive
paradigm approach.

Keywords: CSR (Corporate Social Responsibility), implementation strategies CSR (Corporate Social
Responsibility), Communication Theory

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