Pengaruh Trust, Perceived Risk, Perceived Usefulness, Dan Perceived Ease Of Use Terhadap Intention To Use Pada Aplikasi Mobile Tiket.com

Mansya Regina Triani, Nadya Novandriana Karina Moeliono

Abstract

Abstrak Penelitian ini dilakukan untuk mengetahui pengaruh Kepercayaan (Trust), Persepsi resiko (Perceived Risk), Persepsi Manfaat (Perceived usefulness), dan (Perceived ease of Use) terhadap Minat Penggunaan (Intention to Use) pada aplikasi pemesanan tiket.com. Pengumpulan data dilakukan melalui penyebaran kuesioner. Analisis data pada penelitian ini yaitu analisis kuantitatif. Pengambilan sampel menggunakan metode non-probability sampling dengan teknik purposive sampling. Sampel yang diperoleh sebanyak 100 responden. Alat analisis pada penelitian ini menggunakan bantuan SPSS versi 22. Metode analisis yang digunakan yaitu uji Analisis Regresi Linier Berganda. Hasil penelitian menunjukan bahwa variabel Trust (X1), Perceived Risk (X2), Perceived Usefulness (X3) Perceived Ease of Use (X4), dan Intention to Use (Y) berada pada kategori baik. Hasil analisis regresi linier berganda maka dapat disimpulkan Trust (X1), Perceived Usefulness (X3), dan Perceived Ease of Use (X4), terhadap Intention to Use (Y) mempunyai pengaruh positif dan signifikan pada aplikasi Tiket.com. Disamping itu Perceived Risk (X2) mempunyai pengaruh negatif dan signifikan terhadap Intention to Use (Y) pada aplikasi Tiket.com. Berdasarkan hasil uji analisis koefisien determinasi diperoleh R square sebesar 0,721. Hal ini menunjukkan bahwa pengaruh variabel pengaruh Trust (X1), Perceived Risk (X2), Perceived Usefulness (X3), dan Perceived Ease of Use (X4), terhadap Intention to Use (Y) pada aplikasi Tiket.com sebesar 72,1%. Sedangkan sisanya 27,9% dipengaruhi oleh variabel lain yang tidak diteliti dalam penelitian ini. Kata Kunci : Trust, Perceived Risk, Perceived Usefulness, Perceived Ease of Use, Intention to Use Abstract This research was conducted to determine the effect of Trust (Perceived Risk), Perceived usefulness, and Perceived ease of Use on Intention to Use Tiket.com ordering by application. Data collection is done through questionnaires. The type of data required for this research is the primary data and secondary data. This research uses a purposive sampling type of non probabilty sampling method. Data analysis in this study is quantitative analysis with 100 respondent. The analysis tool in this study used SPSS version 22. Data analysis techniques using descriptive analysis and Multiple Linear Regression analysis. The results of the study shows that the Trust variable (X1), Perceived Risk (X2), Perceived Usefulness (X3) Perceived Ease of Use (X4), and Intention to Use (Y) are in the good category. The results of multiple linear regression analysis can be concluded the influence of Trust (X1), Perceived Usefulness (X3), and Perceived Ease of Use (X4) has a positive influence of Intention to Use (Y) on Tiket.com application. Beside of that Perceived Risk (X2) has negative influence of Intention to Use (Y) on Tiket.com application. Based on the test results of the coefficient of determination analysis obtained R square of 0.721. This shows influence of Trust variables (X1), Perceived Risk (X2), Perceived Usefulness (X3), and Perceived Ease of Use (X4) of Intention to Use (Y) on Tiket.com applications is 72.1% . and 27,9% are influenced by other variables outside of this research. Keywords : Trust, Perceived Risk, Perceived Usefulness, Perceived Ease of Use, Intention to Use

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