The Effect of Family Communication on Learning Motivation of Generation Z Students at Telkom University

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Abstract

This research is taken from the phenomenon that Generation Z is in a transition phase, when parents still want to have authority over their children, while children grow up wanting their own autonomy. All these changes affect the child's self-worth and mood which has an impact on the interaction process with the family. Meanwhile, the family has an important role in forming values and norms in children. Then the indication of the problem found is that Generation Z has the characteristic of being lazy about learning because of digital distractions. This research aims to find out whether there is an influence of family communication on the learning motivation of Generation Z students at Telkom University. This research uses quantitative methods by collecting 400 respondents from active students from the 2020 - 2023 class at Telkom University using an online questionnaire (google form). After carrying out calculations, it was found that there was a significance value of 0.000 <0.05. From the results of the family communication hypothesis test, conversation orientation, t count 11,439 > t table 1,965. It can be concluded that H1 is accepted and H0 is rejected, so there is a positive influence of conversation orientation patterns on the learning motivation of Generation Z students at Telkom University. The conformity orientation communication pattern obtained the hypothesis test results t count 11.507 > t table 1.965. So, it is concluded that H2 is accepted that there is an influence on conformity orientation family communication on the learning motivation of Generation Z students. From the percentage results calculated on the coefficient of determination, family communication influences the learning motivation of Generation Z students at Telkom University by 47.3% while the remaining 52, 7% is influenced by other variables not included in this study.

Keywords-family communication, conversation orientation, conformity orientation, learning motivation, generation z.

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Published

2024-08-01

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Program Studi S1 Ilmu Komunikasi

How to Cite

Dhanisa, A. S., & Aprianti, A. (2024). The Effect of Family Communication on Learning Motivation of Generation Z Students at Telkom University. EProceedings of Management, 11(4). https://openlibrarypublications.telkomuniversity.ac.id/index.php/management/article/view/23809