Analisis Sikap Dan Niat Penggunaan Mobil Listrik Di Dki Jakarta Dengan Pendekatan Model Meta-Utaut
Abstract
Indonesia menghadapi tantangan serius terkait polusi udara, khususnya di Jakarta, yang menjadi salah satu kota paling berpolusi di dunia. Kendaraan listrik, terutama mobil listrik, dianggap sebagai solusi transportasi berkelanjutan untuk mengurangi emisi karbon dan meningkatkan kualitas udara. Penelitian ini dimaksudkan untuk menganalisis faktorfaktor utama yang berpengaruh pada sikap dan niat masyarakat dalam mengadopsi kendaraan listrik di Jakarta menggunakan model Meta-UTAUT Theory, yang melibatkan variabel seperti performance expectancy, effort expectancy, social influence, facilitating conditions, perceived risk, dan environmental concerns. Data dikumpulkan melalui survei mandiri terhadap 242 responden dan dianalisis menggunakan Structural Equation Modelling (SEM). Hasil penelitian memperlihatkan bila performance expectancy, social influence, dan environmental concerns secara signifikan memengaruhi sikap masyarakat, sedangkan perceived risk menjadi hambatan utama terhadap niat adopsi kendaraan listrik. Sementara itu, effort expectancy dan facilitating conditions tidak memberikan pengaruh signifikan. Temuan ini memberikan kontribusi teoretis terhadap pengembangan Meta-UTAUT serta wawasan praktis bagi pemerintahuntuk merancang kebijakan dan strategi yang mendukung adopsi kendaraan listrik, sekaligus mendorong pengembangan teknologi transportasi yang ramah lingkungan di Jakarta
Kata kunci-sikap, niat untuk menggunakan, mobil listrik, Meta-UTAUT, DKI Jakarta.
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