HOW INDONESIA'S SALAFI YOUTH INTERPRET PLURALIST RELIGIOUS DIALOG (Reception analysis on Login Podcast by Habib Ja’far and Onadio Leonardo)
Abstract
This study examines the perceptions of youth salafi toward the Login podcast hosted by Habib Ja’far and Onadio
Leonardo, focusing on stylistic strategies (clickbait, colloquial language) and its narrative on tolerance. Utilizing
Stuart Hall’s encoding/decoding model, the study finds that Salafi audiences apply negotiated decoding to the
podcast’s stylistic elements: they acknowledge the effectiveness of modern communication formats as long as they
do not undermine the sanctity of religious content. However, when the narrative shifts to tolerance and pluralism,
they adopt an oppositional decoding stance, rejecting any framing that appears to dilute tauḥīd and al-walāʾ wa-lbarāʾ, or blur theological boundaries between Islam and other faiths. The findings highlight a dual-mode reception
within Salafi audiences: modern media formats are accepted conditional on doctrinal fidelity. The implications stress
the need for a balanced digital da‘wah strategy—one that integrates media relevance with theological rigor. The
study offers recommendations for future research directions and for crafting digital preaching frameworks that both
honor Salafi sensitivities and effectively engage audiences.
Keywords: Decoding/Encoding, Podcast, Pluralist, Salafi, Tolerance
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