Pengembangan Bisnis Berkelanjutan Pada Umkm Eceng Gondok Di Makassar: Pendekatan Analisis Swot dan Business Model Canvas
Abstract
This study aims to analyze and formulate sustainable business development strategies for Pemberdayaan Kasih Bunda water hyacinth craft MSMEs. The study uses a descriptive qualitative approach with data collection through in-depth interviews, observation, and documentation. Data analysis was conducted using the Business Model Canvas (BMC) framework to identify the internal conditions of the business, which was then combined with SWOT analysis to formulate appropriate development strategies. The results of the study show that the main strengths of MSMEs lie in the utilization of local resources, the value of environmentally friendly products, and the empowerment of housewives as the main workforce. However, limitations in the use of technology, production scale, and marketing reach remain obstacles to improving business competitiveness. The integration of BMC and SWOT results produced development strategy recommendations that focus on optimizing digital marketing, increasing human resource capacity, strengthening institutional partnerships, and product innovation based on market needs. Academically, this research contributes to enriching the study of SME development based on local crafts with a structured qualitative approach and demonstrates the relevance of using BMC as a strategic analysis tool in the context of community-based SMEs. Keywords: MSMEs, Business Model Canvas, SWOT, Sustainable Entrepreneurship
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