eProceedings of Management

Real Estate Business Model Adaptation Using Business Model Canvas

2024-10-15T11:07:11+07:00

In the last few decades, the property industry in Indonesia has experienced rapid growth, driven by economic
growth, changing societal perspectives, and increasing need for commercial and residential facilities. Lifestyle
changes are also influencing the growth of this industry. Despite growing rapidly, the Indonesian property
industry faces a number of problems, such as intense competition and a housing shortage. Additionally, changing
demand patterns caused by the popularity of e-commerce, leading to an overstock of commercial properties, as
well as frequently changing government regulations, add to the complexity of the industry. Data shows that the
growth of the property sector will still be very volatile until 2023. This research is an adaptation of the Business
Model Canvas of PT's real estate business. Bayu Cahaya Gemilang Bogor uses Pivot Strategy design. This is
needed by PT. Bayu Cahaya Gemilang to solve the problems that PT. Bayu Cahaya Gemilang, because there is
always a decline in income and it is still very fluctuating in terms of income in the last four years. This research uses descriptive qualitative methods with data collection techniques through interviews and documentation. The
resource persons were 5 people from internal parties at PT. Bayu Cahaya Gemilang. Based on the results of
interviews with sources, Business Model Canvas PT. Bayu Cahaya Gemilang is quite good because it includes
nine main elements. However, the problems expressed in interviews regarding the four Pivot Strategy indicat ors
show that seven elements of the Business Model Canvas have changed, namely Channels, Customer Relationships,
Key Resources, Key Activities, Key Partnerships, Cost Structure, and Revenue Streams. The results of this
research regarding alternative strategies from the pivot strategy aspect are from the Customer Pivot Strategy
category of speed of response: adding a WhatsApp business system for service. Technology Pivot Strategy
platform category: adding promotions through the marketplace and advertising on social media such as
Instagram and Tik Tok. Business Sysytem Infrastructure payment category: Added a 1 year cashback program
system. Economics/Profitability category of cooperation agreement: Collaborating again with property agents by
having a notary and providing sales-based commissions to property agents.

Keywords-business model canvas, pivot strategy, management straegy, PT. Bayu Cahaya Gemilang

Analysis of Service Quality on Customer Satisfaction at Bank Mega Trans Studio Mall Bandung with Employee Performance as an Intervening Variable

2024-10-15T11:32:08+07:00

This research aims to study how service quality affects customer satisfaction at Bank Mega Trans Studio Mall
Bandung Branch, with employee performance to be labeled as the intervening variable. This research also aims to
provide suggestions to Bank Mega Trans Studio Mall Bandung Branch on how to improve their service and
customer satisfaction. In this research, case study method was used to investigate the relevant phenomenon. Data
collection was conducted through a survey using questionnaires distributed to 367 Bank Mega customers at Trans
Studio Mall Bandung Branch. The data was then analyzed by applying classical assumption test and path analysis.
This research has a positive impact on the advancement of management science, especially in the field of marketing
and customer service. In addition, the results of this research can provide valuable input for Bank Mega Trans
Studio Mall Bandung Branch in an effort to improve their customer service and satisfaction. From the results of the
study, it was concluded that service quality and employee performance have a positive and significant impact on
customer satisfaction. In addition, it was found that employee performance acts as a mediator in the relationship
between service quality and customer satisfaction.

Keywords-customer satisfaction, employee performance, service quality

The Effect of Social Media Marketing Activities on Continuance Intention, Participation Intention, and Purchase Intention on Instagram Brand Hmns Parfumery

2024-10-15T11:41:55+07:00

In the current digital era, social media significantly influences consumer purchase intentions. The perfume
industry in Indonesia leverages social media as a primary marketing tool. This study focuses on the impact of
social media marketing activities (SMMAs) on consumer purchase intentions, specifically Continuance Intention,
Participate Intention, and Purchase Intention. The theoretical foundation includes key concepts such as SMMAs,
intention, social identification, perceived value, and satisfaction. The independent variable is SMMAs, while the
dependent variables are Continuance Intention, Participate Intention, and Purchase Intention, with social
identification, perceived value, and satisfaction as mediators. Data was collected through questionnaires
distributed via Google Forms, with a sample of 385 respondents who are HMNS brand consumers and Instagram
users. The study employs purposive sampling and Structural Equation Modeling (SEM) using SmartPLS 4. Results
indicate that SMMAs significantly and positively influence social identification, perceived value, and satisfaction.
Furthermore, social identification significantly affects perceived value and satisfaction, while perceived value
significantly impacts satisfaction. Satisfaction, in turn, positively influences Continuance Intention, Participate
Intention, and Purchase Intention. This study concludes that SMMAs impact customer intentions and provides
strategic recommendations for HMNS, including responsive customer service, digital campaigns, quality content,
interactive content, loyalty programs, and customer testimonials.

Keywords-Social Media Marketing Activities (SMMAs), consumer intention, social identification, perceived
value, satisfaction.

The Influence of Celebrity Endorsement and Online Consumer Reviews on Buying Interest in Eat Sambel Products at E-commerce Shopee

2024-10-15T11:51:10+07:00

In today's digital era, social media plays a significant role in influencing consumer purchase intentions. In the digital
era, marketing through celebrities has become an important strategy in e-commerce, including for Eat Sambal
products on Shopee. This marketing is considered effective in enhancing product image and quickly attracting
consumers. The success of celebrity marketing lies not only in visual appeal but also in credibility and social influence
that shape consumer perceptions and purchase intentions. Online consumer reviews are also crucial in increasing
purchase interest as they help consumers learn more about the product. This study aims to investigate the influence
of celebrity endorsement and online consumer reviews on the purchase intention of Eat Sambal products on Shopee,
with variables of celebrity credibility, celebrity appeal, and online consumer reviews mediated by attitude, brand
loyalty, brand awareness, and e-WoM towards purchase intention. Data were collected through online surveys and
analyzed using SEM with SmartPLS4. The results of the study show that celebrity credibility, and online consumer
reviews significantly influence consumer attitudes, which then affect brand loyalty, brand awareness, and e-WoM.
This research provides insights for companies regarding effective digital marketing strategies through celebrity
endorsement and online consumer reviews in e-commerce.

Keywords-celebrity endorsement, online consumer review, consumer perception, purchase intention, digital
marketing.

The Effect of E-service Quality and Price on Purchasing Decisions for Streaming Music Subscription Services on Spotify

2024-10-15T11:58:31+07:00

this research is Spotify, which offers songs, podcasts, and audiobooks, and has over 200 million paid subscribers.
Although Spotify's prices are higher compared to other platforms, users are expected to receive satisfaction
commensurate with the price they pay based on the quality of the service. E-service quality encompasses all customer
interactions on the website. The aim of this study is to explore respondents' perceptions of service quality, pricing,
and purchase decisions regarding Spotify's music streaming service. This research also aims to determine whether
service quality and pricing influence consumer purchase decisions for Spotify, despite frequent service interruptions.
This study is quantitative with a descriptive approach. Data was collected through surveys with questionnaires filled
out by respondents. The population and sample of this study consist of individuals who have purchased Spotify services
with various professions in Indonesia, without population limitations. A non-probability sampling technique with
purposive sampling was used, resulting in 100 respondents. The results of the study show that 76.7% of the purchase
decision variable is influenced by e-service quality and price, while the remaining 23.3% is influenced by other factors
not included in this analysis.

Keywords-e-service quality, price, purchase decision, streaming music.

The Effect of Electronic Word Of Mouth (ewom) on Buying Intention for Scarlett Products at Shopee

2024-10-15T13:02:42+07:00

In the digital era, electronic word of mouth (e-WOM) has become an important marketing strategy to increase
consumer buying interest. With more than 212 million Indonesian internet users as of January 2023, the growth of ecommerce platforms is increasing rapidly. The Internet gives consumers more choices according to their preferences,
which are now often influenced by e-WOM. Expression of products is now more often done electronically, so e-WOM
can change consumer preferences. This research aims to analyze the influence of e-WOM on consumer buying interest
in Scarlett products on Shopee. To understand the impact of e-WOM, this research adopts a model from previous
research. It is hoped that the results of this research will help Scarlett improve its marketing strategy and provide
guidance for MSMEs in the beauty industry in developing their business through e-WOM and Shopee. Research data
was collected from 401 respondents who filled out a Google Form questionnaire with certain criteria, such as
Indonesian people who are male and female and buyers of Scarlett products on Shopee. The methodology used is
descriptive quantitative with data collection techniques via Likert scale questionnaires, then processed using SMART - PLS. The research results show that the application of information has a positive and significant influence on
purchasing interest. This model is able to predict interest in purchasing Scarlett products by 90.5%. Apart from that,
a significant indirect effect on purchase intention was also found in the structural model. This research is limited to
the beauty business sector and the majority of respondents are women, so the findings cannot be generalized to other
business sectors or various genders. Future research is recommended to consider additional factors that may improve
the model's ability to predict information adoption. In addition, future research can apply this model to other business
sectors or different e-commerce platforms.

Keywords-information adoption model, purchase intention, electronic word-of-mouth, Shopee.

The Effect of Gold Price and Rupiah Dollar Exchange Rate in Indonesia on the Composite Stock Price Index (ihsg) 2020 - 2022

2024-10-15T13:09:28+07:00

Entering 2020, the global economy is facing great pressure due to the COVID-19 pandemic, which has caused
instability in various countries. The impact can be seen on capital markets and currency exchange rates. Fluctuations
in the "Composite Stock Price Index" (IHSG) in Indonesia reflect volatility in the money market and capital market,
the decline in the value of the rupiah against the US dollar, and changes in global gold prices. Gold prices were
highest in August 2020 and lowest in January 2020, while the rupiah exchange rate reached its peak in April 2020
and fell in January 2020. JCI showed recovery, reaching its peak in April 2022 after a sharp decline in March 2020.
This research examines how the JCI is influenced by gold prices and currency exchange rates between 2020 and 2022.
These findings highlight the complexity and interconnectivity between global commodity markets, exchange rates, and
the performance of the Indonesian capital market. This research provides insight for investors, policy makers and
academics in understanding the factors that influence the JCI, especially in the context of global economic shocks
such as the COVID-19 pandemic. Secondary data was taken from Bank Indonesia and Investing.com reports for 2020-
2022, analyzing world gold prices, the rupiah exchange rate against the dollar, and the IHSG. Analysis shows that
the JCI is not significantly influenced by the exchange rate or gold price.

Keywords-Composite Stock Price Index (IHSG); gold price, rupiah exchange rate.

The Effect of Internal Locus of Control and Self Efficacy on Interest in Becoming a Studentpreneur in Indonesia

2024-10-15T13:15:53+07:00

The number of unemployed in Indonesia has quite fantastic figures. This has an impact on economic instability.
Steps in realizing entrepreneurial activities by the population can be started by providing provisions to the nation's
next generation so that their mentality becomes more mature entrepreneurs. The issue of this study is how much
internal locus of control and self-efficacy influence the interest in becoming a studentpreneur in Indonesia.
Meanwhile, the aim of this research is to find out how much influence internal locus of control and self-efficacy have
on interest in becoming a studentpreneur in Indonesia.
The study method used in this study is a quantitative method. Data collection was gathered by distributing
questionnaires via social media. After that, data processing was carried out using Structural Equation Modeling
(SEM). The results of this research show that the influence exerted by internal locus of control on over a desire to start
a studentpreneur in Indonesia is relatively small, namely 9.4% and the influence exerted by studentpreneurs on
interest in becoming a studentpreneur is relatively large, namely reaching 100%. Then simultaneously the influence
exerted by internal locus of control and self-efficacy on over a desire to start a studentpreneur is also relatively
large, namely 94.6%.

Keywords-internal locus of control, self efficacy, studentpreneur, SEM

The Effect of Social Media Marketing on Brand Equity, Brand Trust, and Brand Loyalty on Traveloka Instagram

2024-10-15T13:20:58+07:00

This research is entitled “The Effect of Social Media Marketing on Brand Equity, Brand Trust, and Brand Loyalty on Traveloka Instagram”.
on Traveloka Instagram”. The main focus is to understand the influence of social media marketing activities on
brand trust, brand equity, and brand loyalty on Traveloka's Instagram platform. The background of this research is based on
the tourism industry in Indonesia is growing rapidly along with the widespread use of social media that affects marketing methods.
which affects marketing methods. The phenomena in this study were explored using a questionnaire survey method using a Likert scale.
questionnaire survey method that uses a Likert scale with the criteria of Instagram social media users and the Traveloka application in the DKI Jakarta area and analysis of social media users.
Traveloka in the DKI Jakarta area and SEM-PLS analysis. The purpose of this study is to identify the influence of
social media marketing on Traveloka's brand trust, brand equity, and brand loyalty on Instagram. This is important
considering the growth of Indonesia's tourism sector and the important role of social media in online marketing strategies.
travel agents (OTA) marketing strategy. The results showed that social media marketing has a significant influence on brand equity, brand trust, and brand loyalty.
on brand equity, brand trust, and brand loyalty. In addition, the factor that needs to be considered is brand trust because it has the greatest influence than other variables, indicating that trust is the most important.
because it has the greatest influence than other variables, which indicates that consumers' trust in the brand affects their perceived value and their desire to remain loyal to the brand.
consumers' trust in the brand affects their perception of value and their desire to remain loyal to the brand.
brand. The benefits of this research include theoretical contributions in the field of management, especially in the aspects of social media marketing, brand trust, brand equity, and brand equity.
media marketing, brand trust, brand equity, and brand loyalty, as well as practical benefits for academics and companies in planning marketing strategies and business development.
in planning marketing strategies and business development.

Keywords-social media marketing, brand trust, brand equity, brand loyalty, online travel agents.

The Effect of Social Media Marketing on Customer Response Through Mediation of Brand Equity on Easybook

2024-10-15T13:26:15+07:00

The growing digitalization era strengthens the role of social media. Social media can now be used by
businesses as a marketing strategy, not just for individual use. Various online travel agents in
Indonesia, which have a service focus on bus ticket bookings, use Instagram social media as a means of marketing.
its marketing. One of them is EasyBook. However, its implementation still gets a poor response from customers.
from customers. This can be seen from the average number of engagements which indicates e-Wom and commitment on EasyBook's Instagram needs to be improved.
on Instagram EasyBook needs to be improved. The purpose of this research is to find out how social
social media marketing affects customer response mediated by brand equity. Brand equity is seen as how
consumers perceive the value of the brand, in this case brand awareness and brand image. Quantitative method
used in this study with 385 respondents who have the criteria as Indonesians as EasyBook Instagram followers or individuals who have been
EasyBook Instagram followers or individuals who have seen EasyBook Instagram content and individuals who have used EasyBook.
have used EasyBook. PLS - SEM was used as the data analysis technique. The results show that
social media marketing shapes brand equity before finally shaping customer response. Investment in
brand equity can increase customer response.

Keywords-Social media marketing, brand equity, brand awareness, brand image, customer response, e-WOM,
commitment.

The Effect of Knowledge Level and Service Quality of State Civil Apparatus on the Effectiveness of the Smart Governance I-ceta Program in Indramayu Regency

2024-10-15T13:32:33+07:00

Indramayu Regency is one of the districts designated by Kominfo as a city or district program "towards 100 smart
cities". As the implementer of the smart city program, Indramayu Regency needs to evaluate the State Civil Apparatus
(ASN) of West Indramayu Regency as the implementer of the smart city program. By knowing the level of Knowledge
and quality of service from ASN West Indramayu Regency can provide benefits that are in accordance with the
solutions or needs expected by the community. The purpose of this study was to determine the effect of the level of
knowledge and quality of ASN services on the effectiveness of the I-CETA (Indramayu Cepat Tanggap) smart
governance program. This study uses quantitative methods with a population of 178 State Civil Apparatus (ASN) of
West Indramayu district. The theory used in this study is to use the smart governance theory put forward by Subkhan.
The analysis technique used in this research is multiple linear regression analysis techniques with sampling
techniques using saturated samples in Indramayu district. Based on the results of multiple linear regression analysis,
the results show that the level of knowledge and service quality produce a significant and positive effect partially or
simultaneously from the variable level of knowledge and service quality on the effectiveness variable. The results of
the research presentation can serve as a basis for the development of subsequent researchers and suggestions for the Indramayu district government to increase the effectiveness of the smart governance program in terms of employee knowledge levels and service quality.

Keywords-knowledge level, service quality, effectiveness, smart city, smart governance

The Effect of Trust and Perceived Security on the Intention to Use E-wallets in Generation Z in Bandung City

2024-10-15T13:37:48+07:00

The Covid-19 pandemic has led to a shift in payment mode preferences from cash to cashless, particularly the use of
e-wallets. However, e-wallets' security and public confidence remain extremely poor. To improve people's
willingness to use e-wallets, trust and security, preferably capable of protecting users' personal data, are required.
Thesupport purpose of this study was off determine the impact of trust and perceived security on the desire to use ewallets among Generation Z in Bandung. The characteristics researched are concerned with people's feelings of trust
and security when utilizing e-wallets. The research approach adopted is quantitative. Aside from that, the data
sources are main and secondary data. Primary data were gathered via questionnaire responses, while secondary
data were obtained from literature research in the form of books and associated publications. Based on the findings
of this research, it is evident that the level of trust significantly influences the intention to use digital wallets.
Furthermore, the perception of security also plays a significant role in influencing the intention to use digital wallets.
A higher perception of security correlates with an increased intention to use, whereas a lower perception of security
results in a decreased intention to use. The results of this research show that the trust variable and security
perception variable have a significant influence on the intention to use digital wallets among generation Z in
Bandung City. Apart from that, according to the results of the descriptive analysis, it is known that Generation Z's
trust in e-wallets is already in the good category and Generation Z's perception of security towards e-wallets is in
the good category.

Keyword: e-wallet, trust, perceived security, intention to use.

The Role of E-satisfaction as an Intervening Variable in the Effect of E-tailq on E-loyalty

2024-10-15T13:42:03+07:00

In this study, e-satisfaction and e-loyalty of Pawnshop Digital Service Application users in Bandung City are
studied in relation to electronic retail quality (e-tailQ). With causal descriptive data analysis, quantitative
research methodology was applied. A total of 198 people were selected as the research sample using a nonprobability sampling approach. Data was collected through the distribution of a Google Form survey, and validity,
reliability, and normality tests were conducted using SPSS version 23 software for analysis. The analysis
conducted using SmartPLS software version 3.2.9 produced data indicating that e-loyalty is positively influenced
by website design, customer service and support, but not by reliability, privacy and security. Furthermore, esatisfaction is strongly positively influenced by website design, customer service and support, privacy and security,
but not by reliability. Furthermore, although it does not moderate the relationship between e-tailq and e-loyalty,
e-satisfaction has a favorable impact on e-loyalty. Based on these findings, it is recommended that Pegadaian
Digital Service improve responsive customer service, as well as provide website displays that present efficient
interactive features to ensure user satisfaction and their loyalty.

Keyword-e-loyalty, e-satisfaction, E-TailQ, pegadaian digital service.

Study on the Identification of Supporting and Obstacle Factors for Achieving Spbe Targets in Tasikmalaya City in 2024

2024-10-15T13:48:11+07:00

The utilization of data and correspondence innovation in government exercises is a type of e-government execution.
The execution of e-government in Indonesia was developed with the issuance of Official Guideline Number 95 of 2018
concerning Electronic-Based Government Frameworks (SPBE). During the 5 years that the guidelines connected with
SPBE were distributed, a few deterrents were found in the execution cycle, guidelines and assets so they couldn't
accomplish the greatest objective. The point of this exploration is to show the estimation cycle of the SPBE
development level record esteem in the Tasikmalaya Regional Government. The examination utilized in this
exploration alludes to PERMENPAN Number 59 of 2020. Comprises of 47 markers that will evaluate development
levels as indicated by current information and conditions. The screening was completed with witnesses or sources
associated with shrewd administration the board in the city of Tasikmalaya to find solutions to every pointer. In light
of the consequences of executing the savvy administration aspect in Tasikmalaya City utilizing the SPBE record, it
shows the reception and execution of inside strategies connected with SPBE engineering, information the executives,
data security, and ICT reviews. Proficient, straightforward and responsive regulatory administrations have been given
to the general population through complex data innovation. The City of Tasikmalaya has prevailed with regards to
building a strong groundwork in the administration of unstable materials with viability, productivity, security and
better help than the local area. Tasikmalaya City, in carrying out the savvy administration aspects, has accomplished
an excellent predicate in the SPBE file, demonstrating that the regional government has taken on a powerful shrewd
administration approach.

Keywords-e-government,smart city, smart governance, SPBE, governance, Tasikmalaya.

Effective Marketing Communication Activities of Courier and Logistics Services Pt Pos Indonesia Through Instagram @posaja.official

2024-10-15T13:54:32+07:00

Many companies are starting to innovate new technological transformation, which is digital marketing. One of the
digital marketing techniques that is commonly carried out by business actors is using Instagram as a social media.
PT Pos Indonesia, is one of the state-owned companies that uses Instagram to follow the flow of new media
developments with the @posaja.official account. The purpose of this study is to find out the marketing communication
strategy carried out by PT Pos Indonesia in marketing its courier and logistics services through Instagram
@posaja.official. This study uses a descriptive qualitative research method. The research data was taken through the
observation process, interviews with five informants, and literature studies. This research uses the theory of effective
marketing communication strategies. The results of the study show that the messaging strategy used by PT Pos
Indonesia to market its courier and logistics services has been effective but has not met consumer needs for detailed
information. PT Pos Indonesia uses both creative forms of emotional and rational messages in conveying its
information. In terms of media strategy, in this study, PT Pos Indonesia uses a direct communication channel, namely
Instagram, by utilizing some of its features, but there are still many features that can be improved. Consumer gaps
that are used are in the form of holiday celebrations, twin date events, and regional birthdays.

Keywords-marketing communications, marketing communication strategies, Instagram.

Framing Analysis of News Coverage of the Constitutional Court Decision

2024-10-15T14:02:18+07:00

The Constitutional Court's decision regarding the age limit for presidential and vice presidential candidates was
ratified which resulted in a new decision to remain at a minimum age of 40 years but with the addition of the phrase
"or has/is currently holding a position elected through general elections, including regional head elections". This
caused many reactions and opinions from the public, including the media, in reporting the decision. This research
aims to determine how the media frames news about the Constitutional Court's decision regarding the age limit for
presidential and vice presidential candidates on the media tempo.co and detik.com. This research uses a constructivist
paradigm and qualitative research methods with analytical methods framing Robert N. Entman model. The results of
this research show that tempo.co frames the news by highlighting critical news by considering the decision as a
political, legal and nepotism problem. Meanwhile, detik.com framed the news by highlighting the news of the
Constitutional Court's decision which considered the decision to be a problem of the lack of opportunities given to
young people in leadership in Indonesia to become leaders.

Keywords-constitutional court decision, Robert N. Entman framing analysis, media Tempo.co and Detik.com

Analysis of Interpersonal Communication of Orca Community Members on Social Media Discord

2024-10-15T14:08:08+07:00

Thel development ofl information andl communication ltechnology, especially the internet, hasl had al significant
impactl on thel way humans interact andl form communities. Thel emergence of virtual communities has become an
interesting phenomenon in the current digital era. To communicate with each other in a virtual community, the Virtual
Community uses various media, one of which is Discord, which isl an applicationl that canl be usedl to
communicatel together andl can alsol be usedl to createl a lcommunity, onel of whichl is thel Orca lcommunity. In
thel Orca lcommunity, communicationl is carried out onlinel and therel are membersl from variousl regions andl
various lages. Thisl research wasl conducted tol analyze thel effectiveness ofl interpersonal communication between
members of the Orca community on Discord social media. Thisl research usesl qualitative researchl methods, thenl
interviews andl data lcollection. Researchersl obtained research resultsl from thel existence ofl openness, lempathy,
lfeeling, positivity, lsupport, andl equality so thatl communication canl be carried out effectivelyl to increasel the
sensel of kinshipl within thel Orca lcommunity.

Keywords-interpersonal communication, virtual community, effectiveness of interpersonal communication, discord
social media.

Post-pandemic Event Management Analysis

2024-10-15T15:19:02+07:00

One form of event that has the most interest in Indonesia is music concert events. The Covid-19 pandemic has brought
all kinds of activities in the field of events to a halt for connoisseurs, organizers, and stakeholders involved in the field
of events. As a result of the pandemic, various companies in the field of events have come to a standstill and even went
bankrupt because they could not organize events. However, after the pandemic ended, one of the first concerts held
in Bandung was the Dewa-19 People's Party Concert. This research aims to find out the stages of MCM Live
Production's event management in organizing the Pesta Rakyat Dewa-19 event. This research refers to the theory of
Event Management Stages by Joe Goldblatt with 5 stages namely Research, Design, Planning, Coordination and
Evaluation. The research method used is Qualitative Method with the approach of Case Study. The case study used is
the Pesta Rakyat dewa-19 Bandung Year 2023 organized by MCM Live Production. The stages of event management
were obtained at the MCM Live Production Event Organizer in carrying out the 2023 Bandung God-19 People's Party
event. The stages carried out are in line with what is stated by Goldblatt but with slight differences.

Keywords-event management, Covid-19 pandemics, MCM Live Production, Dewa-19.

Analysis of the Application of Promotion Mix as Marketing Communication Pt Bhineka Rahsa Nusantara in Promoting Rahsa Nusantara Products in Bandung City

2024-10-15T15:23:24+07:00

The Covid-19 outbreak has changed many people's lifestyles, including healthy consumption patterns. Although many
industries have been harmed by the pandemic, the herbal industry has actually increased and has bright prospects for
the future. This study aims to describe the application of the promotion mix by PT Bhineka Rahsa Nusantara in
marketing Rahsa Nusantara products in Bandung City. Using descriptive qualitative research methods with an
interpretive paradigm, as well as Kotler and Armstrong's Promotion Mix theory (2008), data was collected through
interviews, observations, and documentation. The results showed that PT Bhineka Rahsa Nusantara has implemented
the five elements of the promotion mix well. In the Advertising indicator, they use online and offline channels, such as
ads on social media and flyers at certain events. In Sales Promotion, they offer discounts, vouchers, cashback, freebies,
and mini size products. For Public Relations, they hold webinars on health issues and collaborate with relevant media
and communities. For Personal Selling, they participated in several events to sell products directly. Finally, for Direct
Marketing, they send email and WhatsApp blasts to notify consumers of promotions.

Keywords-herbal drinks, promotion mix, Rahsa Nusantara.

Reception Analysis of Warning Image Messages on Cigarette Packages Among College Students in Bandung City

2024-10-15T15:27:17+07:00

The purpose of this research is to analyze the reception response of female smokers in the city of Bandung regarding
warning images on cigarette packaging using Stuart Hall's Reception Analysis theory to see the audience's response
and interpretation in receiving a message, then the audience's message reception is identified from the reception
analysis theory, namely Hegemonic Dominant Position, Negotiated Position, and Opposition Position. In this
research, the researcher used a qualitative phenomenological method with the object of warning images on cigarette
packaging and female students who smoked, then collected data using open and semi-structured interview methods,
documentation, and Audio Visual Material by Creswell. The results of the research showed that there were informants
who received the warning image message on the packaging in full, the informant felt the effects of fear and was
worried that they would contract a disease such as in the warning image on the cigarette packaging if they did not
stop consuming cigarettes (Hegemonic). Then there are informants who negotiate and adapt the message of warning
images on cigarette packaging to their own experiences, there is an interpretation which states that cigarette warning
images are considered not enough to make smokers quit, warning images on cigarette packaging only discourage
audiences who do not consume cigarettes, then the interpretation regarding The victims visualized on cigarette
packaging are smokers who have been dependent for a long time and consume excessive cigarettes (negotiated). There
was no rejection of messages found in the warning images on cigarette packaging (Opposition).

Keyword-reception analysis, smoking student, message, pictorical health warning cigarette packages.

Identifying the Use of Animal Representation Swear Words Among Generation Z in Bandung City

2024-10-15T15:30:34+07:00

This research is motivated by the use of swear words as a communication culture among Generation Z. This
phenomenon is often accepted within their environment. The swear words are predominantly represented by animalrelated terms. The purpose of this study is to examine the phenomenon of using animal representative swear words,
specifically the word "dog," among Generation Z in Bandung City. This study employs an interpretive paradigm and
a descriptive qualitative approach to collect and analyze data. The research was conducted offline through
observations in the Telkom University campus environment, Bandung, and online through interviews with informants
residing in Greater Bandung using Zoom Meetings. The results show that the use of the animal-representative term
"dog" is not necessarily considered a form of swearing and that the phoneme alteration by Generation Z in using
animal-representative swear words can be seen as positive. It can be concluded that the use of the swear word "dog"
among Generation Z in Bandung City has generated insights from both cultural and linguistic perspectives. Therefore,
Generation Z needs to be more aware of their language use by considering the local culture to avoid
misinterpretations.

Keywords-identification, swear word, z generation.

Identifying the Purpose of Using Swear Words in Has Creative Youtube Podcasts

2024-10-15T15:35:09+07:00

Podcasts are one of the YouTube platform programs that are in great demand by the wider community. With the
current development of social media, there are many uses of swear language that are free to be spoken, one of which
is the use of language in podcast content. Currently, the use of swear language is not only spoken by adults, but also
by small children, teenagers and adults. The research aims to identify the form of use and purpose of swear language
in the HAS Creative Dzawin Nur and Praz Teguh podcast content. The research method was carried out by identifying
swear language, distributing coding sheets, conducting interviews. Observational research data collection methods,
coding sheets, interviews, and documentation. Source triangulation research data validity method. The results of this
research show that the content of the HAS Creative Dzawin Nur and Praz Teguh video podcast with the title "PWKDzawin Nur Unpacks the Ritual of the Science of Summoning Kuntilanak in the Gray Sky with Praz Teguh". There
are 29 swear words with categories of animals, gender, adjectives and nouns. There are ten purposes for using swear
language, namely as a form of breaking the ice, expressing affirmation, expressing anger, expressing familiarity,
expressing surprise, expressing joy, expressing disbelief, expressing insults, expressing self-defense, and expressing
sadness.

Keywords-podcast, swear language, intended use.

Communication Identity of Community Members Associated with Maxi Yamaha Brand Personality in Bandung City

2024-10-16T15:21:27+07:00

This study focuses on studying communication identity for members of the MAXI Yamaha Bandung community. The
aim of this research is to understand perceptions about a motorized community in the city of Bandung. This research
is descriptive qualitative research using interview methods and literature study. This research looks at the activities
of community members through the communication identities of their members. The results show that the existence of
culture and norms in a community shows the identity of that community. It is important for a community to make an
agreement between members about what it wants to show to the community.

Keywords-perception, community, identity, brand, motorized.

Implementation of Persuasive Communication in Video Production “behind the Kitchen of Kebabfactory.id” As Director Of Photography

2024-10-16T15:28:10+07:00

The study titled "THE ROLE OF DIRECTOR OF PHOTOGRAPHY IN THE PRODUCTION OF KEBAB
FACTORY.ID COMPANY PROFILE VIDEO" explores the role of the Director of Photography (DoP) in creating a
company profile video for Kebab Factory.ID, a company in the F&B sector specializing in kebabs. The background
of this research is based on the rapid development of information and communication technology, which influences
how information is disseminated, including through digital media and video. In this context, a company profile video
becomes a crucial tool for building a company's image and fostering collaborations. The research methodology
involves the stages of video production, divided into three main phases: pre-production, production, and postproduction. The pre-production stage includes research and planning the video's concept and story, while the
production stage involves filming at various locations. The post-production stage focuses on editing and refining the
video. The results show that the application of cinematography theory and uses and gratifications theory plays a
significant role in creating appealing and informative visuals. The 5C concept in cinematography (camera angle,
continuity, composition, close up, and color) is used to create an inspiring and effective video in conveying the
message. In conclusion, the Kebab Factory.ID company profile video successfully introduces the company to the
public, showcases its history and flagship products, and builds an emotional connection with the audience. This study
emphasizes the importance of the DoP's role in ensuring visual and audio quality aligns with the initial concept and
the relevance of video as an effective communication tool in the digital era.

Keywords- director of photography, company profile, cinematography, digital media, information technology.

Implementation of Product Awareness in the Ad Production Process of “the new king of foldable smartphones, Oppo Find N3” on Detikcom

2024-10-16T15:32:18+07:00

The development of the digital era has made the internet a means of media to obtain information. Advertising is one
of the media means of providing information with the aim of attracting the attention of potential customers or the
general public that has persuasive characteristics. Companies from various sectors have advertised their products
through the internet, one of which is OPPO such as the product advertised is OPPO Find N3. Various media
companies have been entrusted in broadcasting this latest product, one of which is detikcom. The production process
of making this advertisement will be discussed to further examine how to apply product awareness on OPPO Find N3
content at detikcom. With the method of in-depth observation in the field, this work is expected to provide insight into
the application of production awareness in the ad production process starting from pre-production, production, to
post-production.

Keywords-advertisement, product awareness, production procces.

Implementation of Storytelling in Behind the Kitchen of Kebab Factory.id as a Director

2024-10-16T15:36:14+07:00

Mass communication plays an important role in delivering information, entertainment, and education to the public.
One of its derivative products is audiovisual content, such as company profile videos, which companies use to
introduce their products and enhance their image. Kebab Factory.ID, a kebab MSME in Bandung, has experienced a
decline in sales since 2022 despite promoting through social media. This research aims to implement storytelling in
the company profile video "Behind Kebab Factory.ID" as a director. The method used includes creating a 7-minute
documentary video featuring the company's history, kebab-making process, flavor innovations, and testimonials from
customers and business partners. This video is designed to increase consumer attraction and trust in Kebab
Factory.ID with a strong storytelling approach and attractive visuals. The results show that storytelling in a company
profile video is effective in conveying a deep and emotional message. The production process, including preproduction, production, and post-production, produces a quality video that captivates the audience. The
implementation of storytelling proved to be an effective strategy to strengthen brand identity and attract consumers'
attention in the digital era.

Keywords-mass communication, Kebab Factory.ID, stoytelling, director.

Instagram @sibur.han as a medium for disseminating owl education and information

2024-10-16T15:39:36+07:00

The diversity of ecosystems in Indonesia is very diverse. However, Indonesia is also experiencing a decline in
biodiversity (plants and animals), including owls. Hunting and trade of owls is one of the factors in the decline of
owl populations. In addition, understanding about owls is also still minimal. Of course, with the development of
technology today, the dissemination of information can be done through social media. One of the social media that
has content containing information and education about owls is the @sibur.han account. The purpose of this study
is to analyze the social media content of Instagram @sibur.han as a medium for disseminating education and
information about owls based on the 4 Pillars of Social Media Content Strategy theory, namely communication,
collaboration, education, and entertainment. The method used in this research is qualitative content analysis. Based
on these 4 pillars, the @sibur.han account has covered the pillars of communication, education, and entertainment.
However, uploads on the collaboration pillar are still minimal. Suggestions for further research, it is recommended
to use the interview method to further strengthen the data to be taken.

Keywords-content analysis, Owl Education, 4 Pillars of Social Media Content Strategy, Instagram content.

Self Openness of Overseas Students with Authoritarian Parenting

2024-10-16T15:43:06+07:00

In generally, nomadic students decrease their communication patterns with their parents. In the case of parents with
strict parenting patterns, this will become an obstacle to the decreasing pattern of communication and self-disclosure
among students.This research aims to find out how self-disclosure occurs between nomadic teenagers who are
experiencing a phase and parents with strict parenting patterns. This research uses a qualitative method through a
phenomenological approach carried out with seven informants consisting of three key informants from nomadic
students at Telkom University, three supporting informants from the parents of the key informants, and one expert
informant in the field of adolescent and family psychology. The results of the research show that nomadic teenagers
in the phase feel free from the reach of their parents but don’t create self-disclosure. It’s indicated by the interview
results, which show that the communication between the children and their parents isn’t open because the children feel
constrained by their parents' strict rules.

Keywords-self disclosure, authoritarian, adolescents.

Digital Communication in the Production of Tiktok @cnnindonesia “political dictionary” Content

2024-10-16T15:47:10+07:00

The creation of this project is underpinned by the rapid advancements in technology witnessed in recent years, notably
in computers, the internet, and mobile devices, reshaping our lifestyles, professions, and social interactions, and
embedding digital communication as an indispensable component across various spheres of life. The primary
objective of this endeavor is to delve into the realm of digital communication within the context of producing content
for CNN Indonesia's "Political Dictionary." The theoretical framework employed encompasses digital communication
theory, political communication, and social media studies. Methodologically, the research relies on observational
techniques to track political discourse trends across diverse social media platforms and online searches to gauge the
political climate in Indonesia comprehensively. The research findings reveal that the development of the "Political
Dictionary" video series, centering on the 2024 election, epitomizes the application of digital communication theory
by disseminating pertinent election-related information, including presidential debates and party listings.
Consequently, it can be inferred that the "Political Dictionary" series fosters effective political discourse, evident in
the multitude of interactions on TikTok, reflecting audience enthusiasm. Through 15 videos, both serial and nonserial, this content successfully reaches a young audience, particularly Generation Z.

Keywords-digital communication, political communication, social media, TikTok, creative content

Persuasion Communication of Emina Brand in Maximum Airy Protection Campaign

2024-10-16T15:52:49+07:00

The Emina brand educates the public about the use of sunscreen through the Maximum Airy Protection campaign.
This campaign was carried out due to the low awareness of teenagers to use sunscreen to protect themselves from UV
rays. Persuasive communication in campaign practice has elements of persuasive communication which are to invite.
This research aims to analyze persuasive communication in the Maximum Airy Protection campaign for the Emina
brand, specifically in the logical aspects of message design and communicator selection. The method used in this
research is qualitative with a case study approach. The research results show that the persuasive communication of
the Emina Cosmetics brand in the Maximum Airy Protection campaign uses expressive logic and rhetorical logic.
Expressive logic can be seen in the campaign message which focuses on the benefits of Sun Battle Emina Cosmetics
products, such as products that can protect the skin from UV rays optimally. Meanwhile, rhetorical logic can be seen
in the rational preparation of messages using data and facts to show the benefits of Sun Battle Emina Cosmetics
products for teenagers. This research also found that in maintaining its credibility, Emina Cosmetics chose
communicators by considering authority, credibility and attractiveness. The communicators consist of doctor
influencers, beauty influencers, Nada Tarina, and Reality Club. Through the logic of message design and
communicator selection, it shows that there is a connection in the Maximum Airy Protection campaign. Message
design logic that uses strong rhetorical logic needs to be supported by the selection of strong communicators to
increase validation of the persuasive communication carried out.

Keywords-persuasive communication, message design logic, communicator credibility, sunscreen education.

The Influence of Garnier's #onegreenstep Campaign on Instagram Social Media on Gen Z's Attitude About Recycling Waste

2024-10-16T15:59:17+07:00

From 2021 to July 2022 the number of cosmetics companies increased by 20.6 percent, with an increase from 819
businesses to 913 businesses (Febrinastri, 2022). With the increase in the cosmetics industry, the waste produced by
cosmetics companies also increases. This made the Garnier brand create an online campaign to increase public
awareness about the state of the environment and encourage people to take concrete action to support environmental
conservation. This research aims to determine the influence and magnitude of the influence of Garnier's
#OneGreenStep campaign on Instagram with the dimensions of message content, message structure, message frame
on Gen Z's attitudes about recycling waste with cognitive, affective and conative dimensions. This research uses a
causal quantitative approach. Data collection was carried out by distributing questionnaires to 400 respondents with
a population of Instagram followers @garnierindonesia. The data collection technique in this research uses a nonprobability sampling technique, namely purposive sampling. The research results show that Garnier's #OneGreenStep
campaign has a significant influence on the attitudes of Gen Z with a coefficient value of 0.633. Meanwhile, the results
of the coefficient of determination of the influence of Garnier's #OneGreenStep campaign on Gen Z's attitudes
obtained results of 40%, the remaining 40% were influenced by other factors outside this research.

Keywords- campaigns, attitudes,gen Z, social media.

The Effect of Family Communication on Learning Motivation of Generation Z Students at Telkom University

2024-10-16T16:04:46+07:00

This research is taken from the phenomenon that Generation Z is in a transition phase, when parents still want to
have authority over their children, while children grow up wanting their own autonomy. All these changes affect the
child's self-worth and mood which has an impact on the interaction process with the family. Meanwhile, the family
has an important role in forming values and norms in children. Then the indication of the problem found is that
Generation Z has the characteristic of being lazy about learning because of digital distractions. This research aims
to find out whether there is an influence of family communication on the learning motivation of Generation Z students
at Telkom University. This research uses quantitative methods by collecting 400 respondents from active students
from the 2020 - 2023 class at Telkom University using an online questionnaire (google form). After carrying out
calculations, it was found that there was a significance value of 0.000 <0.05. From the results of the family
communication hypothesis test, conversation orientation, t count 11,439 > t table 1,965. It can be concluded that H1
is accepted and H0 is rejected, so there is a positive influence of conversation orientation patterns on the learning
motivation of Generation Z students at Telkom University. The conformity orientation communication pattern
obtained the hypothesis test results t count 11.507 > t table 1.965. So, it is concluded that H2 is accepted that there is
an influence on conformity orientation family communication on the learning motivation of Generation Z students.
From the percentage results calculated on the coefficient of determination, family communication influences the
learning motivation of Generation Z students at Telkom University by 47.3% while the remaining 52, 7% is influenced
by other variables not included in this study.

Keywords-family communication, conversation orientation, conformity orientation, learning motivation, generation z.

The Effect of Social Media Marketing on Tiktok @boboholokal Accounts on Disney+ Hotstar Brand Engagement

2024-10-17T09:27:37+07:00

Korean Dramas are very popular in Indonesia, from the storyline, characters, soundtrack, and culture, to becoming
popular shows in various countries. According to Databoks in August 2022, a digital survey by Telkomsel showed
that Disney+ Hotstar was the most used streaming service in Indonesia. Disney+ Hotstar is a streaming service that
utilizes TikTok as a tool for social media marketing activities (Yadav and Rahman, 2018). One of the accounts that
markets through TikTok is Alex Simanjuntak, a content creator, owner of the TikTok account @boboholokal, which
focuses on Korean dramas. This study aims to examine the extent of the influence of social media marketing on the
TikTok account @boboholokal, with 2 million followers as of January 8, 2024, on the brand engagement (Hollebeek,
2014) of Disney+ Hotstar. The research method used is descriptive quantitative with non-probability sampling
techniques to 400 respondents. The research results indicate that variable X, which is social media marketing, has a
significant positive impact on variable Y, which is brand engagement. The social media marketing variable on the
TikTok account @boboholokal has a 54.5% influence on the brand engagement of Disney+ Hotstar, while the
remaining 45.5% is due to factors not examined in this study.

Keywords-brand engagement, disney+ hotstar, korean drama, social media marketing, tiktok.

The Effect of Social Media Tiktok on Consumer Purchase Interest in Brand Account @aerostreet

2024-10-17T09:33:11+07:00

Business in Indonesia, especially the fashion sector, is growing rapidly with increasingly fierce
competition, encouraging managers to move forward and meet market needs. Business success depends
not only on profits, but also on effective promotion and understanding consumer needs. Social media is
becoming an important tool in marketing, with April 2023 data showing 61% of Indonesia's population
uses online entertainment. Platforms like TikTok, with user engagement of 70.8%, offer great
opportunities for product promotion. The COVID-19 pandemic accelerated the shift to online shopping,
increasing digital transactions by 300%. TikTok, popular among the younger generation, plays an
important role in digital marketing and influences consumer behavior with features such as the yellow
basket. This research uses a quantitative method based on positivism, descriptive in nature with a causal
correlation method to analyze the relationship between the independent variable (TikTok) and the
dependent variable (Purchase interest). The normality test results show that the data can be used because
the residuals are normally distributed. Social media is effective for marketing due to its widespread and
regular use, facilitating the online purchasing experience. TikTok, with its short video duration, creates
interest in the audience, encouraging them to search for more information about the product. Research
shows that TikTok has a moderate relationship to Aero Street buying interest, with a 1% increase in TikTok
increasing buying interest by 0.468. Statistical tests show a significant influence of TikTok on purchase
intention with a coefficient of determination of 35.1%, while 64.9% is influenced by other variables not discussed. TikTok social media has a positive and significant relationship with purchasing interest, with
the entertainment dimension having an influence of 83.2% and exploration interest 79.6%.

Keywords-Tiktok, interest in buying, Aerostreet.

The Use of Instagram Social Media Pandawara Group (@pandawaragroup) as a Communication Media for the Ajaraksa Work Program for SMPN 13 Bandung Students

2024-10-17T09:42:08+07:00

This research aims to look at the use of the Pandawara Group Instagram social media (@pandawaragroup) as a
communication medium for the Ajaraksa work program for SMPN 13 Bandung students. There are two views held by
Pierre Levy, namely the view of social interaction and social integration. This research was conducted using a
qualitative approach method where there were subjects as informants, namely four key informants, one supporting
informant, and one expert informant. The data collection method will be in the form of interviews with informants in
the form of subjects, observations, and also followed by documentation in interview activities and also observations.
The validity of the data depends on the source triangulation technique. The research results show that the view of
social interaction using social media Instagram @pandawaragroup is quite effective but can add information from
uploaded videos. Meanwhile, from a social integration perspective, the use of Instagram social media is quite effective.

Keywords-Pandawara Group, Ajaraksa, Instagram, social interaction, social integration.

Managing Anxiety and Uncertainty in Virtual Communication

2024-10-17T09:48:00+07:00

In Discord Survivor, the members have different cultural backgrounds who did not previously know each other and
there are several members who come from abroad which causes communication barriers to arise. However, with
different cultural backgrounds and communication barriers, members of the Discod Survivor group can work together
and create strategies in playing the Mir4 game. Therefore, this research aims to find out how members who join the
Discord Survivor group can regulate and manage anxiety and uncertainty when interacting caused by different
cultural backgrounds so that these members can interact well. This research uses a qualitative method with a case
study approach. The results of this research are that informants can manage their anxiety and uncertainty well by
using Gudykunst's theories, namely self-concept, motivation to interact with strangers, reactions to strangers and
social categories of strangers.

Keywords-Discord, anxiety and uncertainty, virtual communication, group communication, Mir4 game.

The Role and Management of Instagram Social Media @apilogy.id

2024-10-17T09:53:57+07:00

The current challenge for companies is introducing their products in the digital era. To address this challenge,
APILOGY, a business product in the form of an API marketplace under PT Telekomunikasi Indonesia Tbk, optimally
manages its Instagram content. However, there are several obstacles in implementation, such as a lack of content
variety and the inability to effectively manage content. Consequently, APILOGY recognizes the growing need for
information by utilizing Instagram as a strategy to manage content. This design project employs several theories,
including communication theory, AIDA (Attention, Interest, Desire, and Action), Instagram social media, Instagram
content features, and content production. Primary data for this project was obtained through observation, interviews,
and documentation. For secondary data, the authors conducted scientific studies through journals, websites, and
credible articles. The Instagram content management process for @apilogy.id was carried out over four months, from
September to December 2023. This project design includes pre-production activities such as channel identification,
content strategy, and audience identification; production activities including social media planning, scenario
concepts, copywriting, content visualization, and tapping; and post-production activities such as review, revision,
uploading, evaluation, and content analysis. Through these activities, the implementation of APILOGY's content
management strategy aims to build public trust in the products and features provided by APILOGY.

Keywords-AIDA, communication, content, Instagram social media.

The Role of Family Communication in Building Motivation in Children with Cancer

2024-10-17T09:58:16+07:00

Family communication between parents and children with cancer is quite different when compared to communication
that occurs between parents and children who do not have cancer in general, because the presence of cancer in
children not only brings physical pain, but also brings deep emotional trauma. The purpose of this research is to find
out how the role of family communication in building motivation in children with cancer. The main theory of this
research uses Family Communication Patterns Theory from Koerner and Fitzpatrick 2002. The method in this
research is qualitative by collecting primary data through interviews, observation, and documentation. The key
informants in this research are parents who have children with cancer. The research location took place at Ambu
Cancer Fighters House, which is located at Jalan Bijaksana Dalam Number 11, Bandung City, West Java. The results
showed that open, supportive, intensive and unrestricted family communication, as well as the application of a
balanced conformation orientation played an important role in building the motivation of children with cancer. The
types of family communication encountered, namely consensual, pluralistic, and protective, can provide a supportive
environment to develop positive motivation for children with cancer, where children can remain energized,
empowered and optimistic during their recovery period.

Keywords-family communication, children with cancer, motivation.

Family Communication Patterns in the Helicopter Parenting Model (on Children in the Late Adolescence Phase)

2024-10-17T10:03:30+07:00

The role of the family in child development is very important because the family is the first social group in every
human being's life. In choosing and determining the level of college, a child needs the role of both parents to provide
advice and views regarding their choices. If children are not given freedom to express their opinions, they will
withdraw from their parents. The purpose of this study was to determine the communication patterns of families who
have a helicopter parenting pattern in choosing their children's level of college. The research method in this study is
a qualitative method with a phenomenological approach. This study focuses on the conversation dimension in the
Family Communication Patterns theory. The results of this study are that the communication patterns of children and
parents who have a helicopter parenting pattern have limitations, causing children to choose to be more open with
others. There should be openness, empathy, and mutual support in children and parents so that both children and
parents are at an equal point in communicating without any feelings of not being heard for both parties, resulting in
effective communication in a family.

Keywords-communication patterns, family communication, helicopter parenting, conversation.

Family Communication Patterns in Rantau Adolescents During the College Period

2024-10-17T10:08:06+07:00

Someone who has entered the world of higher education is generally in the late adolescence phase. Issues such as
long- distance communication between parents and college students who have moved away are indeed interesting to
study because they usually have very close relationships and often communicate directly due to living in the same
household. However, due to the decision to move away for the sake of continuing their education, communication
must be maintained over long distances. This study aims to explain the patterns of family communication among
college students who have moved away during their studies. Someone who has entered the world of higher
education is generally in the late adolescence phase. Issues such as long-distance communication between parents
and college students who have moved away are indeed interesting to study because they usually have very close
relationships and often communicate directly due to living in the same household. However, due to the decision to
move away for the sake of continuing their education, communication must be maintained over long distances. This
study aims to explain the patterns of family communication among college students who have moved away during
their studies. The results of this study conclude that various approaches are used to maintain a good relationship
with parents despite being separated by distance. The first student shows awareness of the importance of
maintaining the quality of the relationship by choosing the right time to talk and committing to maintaining family
closeness. The second student emphasizes the importance of open and honest two-way communication, providing
reasons if unable to talk to maintain understanding and balance in the family relationship. The third student takes
the initiative in communication, showing responsibility and readiness to create a harmonious and mutually
supportive relationship. Overall, these patterns of approach reflect the effective efforts of college students who
have moved away to maintain quality communication with their parents despite being in different locations.

Keywords-family communication patterns, college students who have moved away, higher education.

Communication Strategy of Pt Krakatau Posco's Corporate Citizenship Activities in Building Awareness of Secondary Stakeholders

2024-10-17T10:11:39+07:00

As industrial operational risks increase which have an impact on the wider community socially, economically and
environmentally, building awareness of secondary Stakeholders has become a necessity for companies. Good
awareness of the surrounding community will minimize the potential for conflict and resistance that could hamper the
continuity of company operations. This research aims to analyze the communication strategies implemented by PT
Krakatau Posco in Corporate Citizenship activities to build awareness of secondary Stakeholders, especially the
surrounding community. This research uses a descriptive qualitative method with a case study approach, analysis is
carried out based on the communication strategy stages according to Hafied Cangara, including determining the
communicator, target audience, compiling the message, determining media channels, forming a work team, and
conducting evaluations. The research results show that PT Krakatau Posco implements an effective communication
strategy at every stage so that it is able to build awareness of the surrounding community regarding the company's
contribution and commitment to realizing inclusive and sustainable growth. This research provides theoretical and
practical implications for the development of Corporate Citizenship communication strategies in building secondary
Stakeholder awareness in the future.

Keywords-communication strategy, corporate citizenship, secondary stakeholders.

Therapeutic Communication Strategy Between Doctors and Elderly Inpatients at Nadhifa Al-ghiffari Clinic Bandung

2024-10-17T10:20:13+07:00

Building a relationship based on trust and openness through therapeutic communication efforts is important
so that the problems experienced by patients can be known and overcome by health workers. Elderly patients are different
with patients in general, there are physiological and psychological factors in elderly patients that can hinder effective communication efforts.
inhibit effective communication efforts. Ineffective communication can increase
uncertainty for the patient. This study aims to determine effective therapeutic communication strategies
between doctors and elderly inpatients at the Nadhifa Al-Ghiffari clinic in Bandung. This research utilizes
theoretical views in Uncertainty Reduction Theory to examine communication strategies by doctors when
handling uncertainties and barriers of therapeutic communication with elderly patients. This research
using a qualitative approach. The informants in this study were five people, the data collection was carried out
using in-depth interviews, direct observation, and document search. The result of the research
The results showed that the doctor had applied the stages and techniques of therapeutic communication well to the elderly inpatients at the Nadhifa Al-Ghaza Clinic.
elderly inpatients at Nadhifa Al-Ghiffari Clinic Bandung. In addition, doctors have also carried out active and interactive strategies in communicating.
active and interactive strategies in communication. Active strategies are carried out when communicating with third parties, namely
patient's family, while interactive strategies are carried out by doctors when communicating directly with elderly inpatients.
elderly inpatients.

Keywords-communication barriers, doctor communication, elderly patients, uncertainty reduction, therapeutic.

Marketing Communication Strategy of Indonesian Domain Name Manager (pandi) Indonesia's Top Level Domain Name Registry

2024-10-17T10:30:05+07:00

Currently, people use internet devices not only for communication but also for buying and selling activies carried out
by traders and consumers. Buying and selling transactions carried out between traders and consumers are very
efficient. This is very profitable for traders because business can be done without renting accommodation. By utilizing
the interney, traders can create their sites, which are called website. The website itself is a document written in
Hypertex markup language format and accessed via HTTP to transfer information from the web server so that it can
be displayed to users via a web browser in static form. In Indonesia, there is an institution that manages the use of
Indonesia’s website domain. PANDI (Indonesia Domain Name Manager) has the authority the formulate policies and
create .id domains in Indonesia. The Use of domain names in Indonesia Is currently still dominated by .com. PANDI’s
role is to transfer the use of the .com domain name to .co.id so that the Indonesian indentity is present on the website.
Because people are more familiar with the .com domain, PANDI face the challenge of attracting people’s attention to
create a domain on PANDI. To increase sales of .id products in Indonesia, a good marketing communication strategy
is needed. The research method use in this research is qualitative with a post-positivism approach by conducting
interviews. The research results show that PANDI use a marketing communication strategy consisting of 7 strategies.
Of the 7 strategies, PANDI only uses 5 strategies, namely sales promotion, personal selling, Sponsorship, and
advertising, while the other 2 are not. In marketing domain products, PANDI only acts as a formulator and sells
products through the registrar.

Keywords-buying and selling transactions, website, PANDI, marketing communication strategy.

Analysis of Green Brand Knowledge on Online Purchase Intention Through E-WOM on Innisfree Products in Bandung City

2024-10-15T11:08:25+07:00

In the current era of globalization, the main issue is the accumulation of plastic waste and the increase in population
that causes excessive industrial development. Public awareness of the environment is increasing, encouraging
companies to create green products and implement green marketing strategies. One type of green product in the
beauty sector that implements a green brand is Innisfree with its environmentally friendly products. This study aims
to determine how much influence green brand knowledge has on online purchase intention with e-wom as a mediator
for Innisfree products in Bandung. The method used is quantitative method. The population in this study amounted to
200 samples using non-probability sampling with purposive sampling technique. Data collection using a
questionnaire distributed via Google Form. The data analysis technique used is SEM - PLS with SmartPLS 4.0
software. Based on the research results, the green brand knowledge variable has a significant effect on online
purchase intention. Green brand knowledge variables have a significant effect on e-wom. The e-wom variable has a
significant effect on online purchase intention. and green brand knowledge has a significant effect on online purchase
intention through e-wom.

Keywords-green brand knowledge, online purchase intention, E-WOM

Business Plan Analysis at Eternal Beauty Startup Ecoxyn

2024-10-15T11:34:12+07:00

Ecoxyn as a new brand wants to invite Gen Z to be aware and call for protecting the environment in order to take
advantage of opportunities and effective strategies to develop the Ecoxyn business. Ecoxyn wants to continue to
develop its business so that it can be sustainable at a time when many competitors are present, therefore Ecoxyn
continues to carry out its business strategies and plans, one of which is this research, namely to analyze effective and
efficient business plans and strategies for Ecoxyn's business processes. The method used to analyze Ecoxyn's business
plan is an objective and qualitative method, because it is a report on a business that is managed by itself. After
carrying out this analysis, it can be seen that Ecoxyn is able to compete with other local brands. This is based on the
analysis carried out in this research in the form of PESTEL analysis, 4P's Marketing Mix, Business Model Canvas,
Porter's 5 Forces, Competitive, SWOT & TOWS, STP, as well as analysis of Ecoxyn's marketing, operational,
management and financial plans and strategies, the results obtained that Ecoxyn has been able to compete with
competitors' positions in terms of price and quality and is in a period of improvement in terms of online and offline
marketing. Therefore, Ecoxyn gets a profit of IDR 57,200,000 during September 2023 - 2024 with initial funding
required of IDR 15,600,000.
Keywords-PESTEL analysis, 4P's marketing mix, business model Canvas, Porter's 5 Forces, competitive, SWOT &
TOWS, STP, marketing, operational, management and financial plans and strategy

Analyze Business Development Strategy with Swot Analysis Approach At Nominus Start-Up

2024-10-15T11:45:32+07:00

Second-hand clothing is currently trending among the public, especially among young people. The interesting thing is
there is an Online Thrift Shop which is one of the trending businesses by selling used clothes online.
online. The clothes sold at Online Thrift Shop are clothes that have been worn by someone who is still of high quality and has a unique style.
someone who is still of high quality and has its own uniqueness. So that a business idea emerged
Startup NoMinus, is a technology-based platform where users can sell and buy new and pre-loved clothes.
As for the objectives of this study, among others, are Knowing the SWOT Analysis of Startup No Minus.
SWOT Analysis of Start Up No Minus and Formulate a Business Development Strategy for Start Up No Minus.
The theory used in this research is Business Model Canvas and SWOT analysis and SWOT Matrix.
The method used in this research is descriptive using qualitative analysis. Methods
Data collection methods in this study used interviews, observations, documentation, and questionnaires.
The results of this study show that the SWOT analysis and SWOT Matrix produce alternative strategies where NoMinus can digitize its business model.
NoMinus can digitize by utilizing telecommunications and information technology to expand its business.
The results of this alternative strategy become a new foundation where the development strategy is carried out in all building blocks with the following
The results of the alternative strategy become a new foundation where the development strategy is carried out in all building blocks by implementing a market penetration strategy, development pa

Product Validation Analysis Using Value Proposition Canvas at Nominus Startup

2024-10-15T11:59:09+07:00

NoMinus is a StartUp that provides a platform in the form of an Instagramshop where users can sell and buy new and
pre-loved clothes. NoMinus offers a variety of products, including men's, women's, and children's clothing. Product
Validation Analysis needs to be carried out by NoMinus to minimize the risk of failure and find out which areas need
improvement and adjustment. Product validation analysis in this research uses the Value Proposition Canvas. Data
collection in this study used questionnaire, interview and observation methods. Respondents in this study totaled 100
people. The results showed that customers were satisfied with the products and services offered by NoMinus. but there
are several areas that need more attention. therefore the Value Proposition Canvas can be used to create an
innovation to help NoMinus minimize the risk of failure.
Keywords-NoMinus, pre-loved, value proposition canvas and product validation analysis

Figma Implementation in the Development of a Startup Website Prototype Nominus

2024-10-15T13:10:12+07:00

In creating a website, designers are required to create a website that suits human needs, habits, and capabilities. To
fulfill these requirements, designers need tools that can be used, one of which is Figma because this software has
several advantages. In developing the NoMinus online shop. Writer uses the Empathy Map to provide comprehensive
information about user satisfaction and disappointment when interacting with existing online buying and selling
websites. The results of testing through quisionnaries showed that the user interface and user experience of the existing
online shop website received a variety of responses from users. After getting that result, writer created a website
prototype based on the existing test results. The prototype that the writer has created is an online shop website that is
expected to meet customer needs and make the NoMinus online shop website be a user-friendly website.
Keywords-NoMinus, website, empathy map, Figma, prototype

The Effect of Organizational Culture and Organizational Commitment on Performance Employees of Bank Muamalat Purwokerto

2024-10-15T13:16:50+07:00

Bank Muamalat Purwokerto is one of the first banks in Indonesia to operate its business based on Islamic Sharia
principles. Human resources is a crucial factor in any organization to ensure organizational performance,
whether it is non bisnis or institution. People must be managed well to achieve perfomance. Several factors
influencing the performance of Bank Muamalat Purwokerto, including organizational culture, organizational
commitment, and employee performance. The purpose of this study is to analyze the influence of organizational
culture and organizational commitment on the performance of employees of Bank Muamalat Purwokerto. This
research was conducted using quantitative methods, employing descriptive and causal approaches, involving 33
respondents. The study utilizize multiple linear regression analysis using through SPSS software version 29. The
results of the analysis showed that the organizational culture, organizational commitment, and overall employee
performance were in the good category. Partial hypothesis testing revealed that organizational commitment
significantly affects employee performance, while organizational culture does not significantly impact employee
performance. Organizational culture and organizational commitment collectively account for 66.2% of the
influence on employee performance, while the remaining 33.8% can be attributed to other variables not discussed
in this study.
Keywords-organizational culture, organizational commitment, employee performance

The Effect of E-Service Quality on Customer Satisfaction on Applications Tokopedia

2024-10-15T13:27:33+07:00

Tokopedia is one of the largest internet marketplaces in Indonesia. Due to the COVID-19 pandemic, digital
channels have become very important, even for customers who have never shopped online before. This research
aims to examine and evaluate the relationship between electronic service quality and customer satisfaction with the
Tokopedia application. This research uses descriptive research strategies and quantitative methodology. The sampling
procedure uses purposive sampling, namely a non-probability sampling approach. The methods used for data analysis
include descriptive analysis, simple linear regression analysis, and processing using SPSS version 23 software. Based
on descriptive research, the variables of customer satisfaction and electronic service quality are in the very good
category, with respective percentages of 71.8% and 70.4%. Based on the results of simple linear analysis, electronic
service quality influences consumer satisfaction with the Tokopedia application by 82.45%, while other variables such
as price, brand image and perceived value influence customer satisfaction by 17.55%.
Keywords-e-service quality, customer satisfaction, e-commerce.

The Effect of E-Service Quality, Brand Image, and Social Media Marketing Toward Loyalty of Digital Dana Wallet Users in Students Telkom University Bandung

2024-10-15T13:34:30+07:00

This research was conducted to determine the influence of e-service quality, brand image, and social media marketing
on the loyalty of DANA digital wallet users among Telkom University Bandung students. The aim of this research is
to find out and analyze how e-service quality, brand image and social media marketing, both partially and
simultaneously, affect the loyalty of DANA digital wallet users among Telkom University Bandung students. The type
of research used in this research is quantitative research with the sampling technique in this research using accidental
sampling technique. The total sample was 97 students. The analysis techniques used are descriptive statistics and
multiple regression analysis. Based on the research results, e-service quality has a positive and significant influence,
brand image has a positive and significant influence, and social media marketing has a positive and significant
influence. Simultaneously, the variables e-service quality, brand image, and social media marketing have a positive
and significant influence. The conclusion of this research is that the e-service quality and brand image variables of
DANA digital wallet users among Telkom University Bandung students are in the very good category. Meanwhile, the
social media marketing variable is classified as good. Therefore, DANA can improve social media marketing and
maintain its excellent e-service quality and brand image.
Keywords-e service quality, brand image, social media marketing, and loyalty

The Effect of Entrepreneurial Education, Entrepreneurial Self-Efficacy, And Entrepreneurial Attitude Toward Entrepreneurial Mindset of Students Telkom University Business Administration

2024-10-15T13:42:58+07:00

The current state of entrepreneurship in Indonesia is far from ideal. Out of a population of 260 million,
Indonesia has a total of 8.06 million national entrepreneurs. (Ministry of Industry, 2018) in other words, the ratio of entrepreneurs in Indonesia is around 3.1% of the total population.
of entrepreneurs in Indonesia is around 3.1% of the total population. The majority of business owners in Indonesia are graduates of
high school (SMA) or around 39%. This naturally raises a series of questions about the role of education, especially higher education, which specifically
of education, especially universities that specifically educate and give birth to prospective entrepreneurs in the future.
in the future. In some developing countries including Indonesia, entrepreneurial mindset is influenced by factors such as Entrepreneurial Education
is influenced by factors such as Entrepreneurial Education, Entrepreneurial Attitude, and Entrepreneurial SelfEfficacy, in preparing students for success in the world of entrepreneurship. This research is a
quantitative research with experimental methods, with a known population of 1847 active students in the year 2023 at the moment, and a total population of 1847 active students in the year 2023 at the moment.
year 2023 at this time, and comes from Telkom University students who have taken Business Administration from semester 1 to semester 7.
The results of this study revealed that Entrepreneurial Education,
Entrepreneurial Self-Efficacy and Entrepreneurial Attitude simultaneously contributed significantly to the
the formation of Entrepreneurial Mindset.
Keywords-entrepreneurship, self effiracy, mindset, attitude

The Influence of Lifestyle, Brand Awareness and Product Quality on Purchasing Decisions and Repurchase Intentions of Ventela Shoes in Bandung City Bandung

2024-10-15T13:50:29+07:00

The footwear industry in Indonesia is experiencing development marked by continous variantions and evolving shoe
designs. Support from the head of the Indonesian Shoe Empowerment Center to small and medium-sized businesses
will continue to drive the development of local shoe products to meet market needs. This phenomenon is influenced
by consumer awareness of local shoes, leading to rapid growth in the local footwear industry. In cities like Bandung,
brands such as NAH Project, Brodo, Geoff Max, and Ventela have emerged. Ventela, as a pioneer among local brands,
has improved the lifestyle of customers with its quality products, enhanced brand awareness, and demonstrated
support for local shoe products. The purpose of this research is to examine the influence of lifestyle, brand awareness,
and product quality on the purchasing decisions and repurchase intentions of Ventela shoes in Bandung. This research
uses quantitative methods with descriptive analysis research type. Sampling was carried out using a non probability
sampling method with purposive sampling type, and there were 110 respondents. The data analysis technique uses
Partial Least Square Structural Equation Modeling (SEM) with SmartPLS 3 software. Based on the research results,
it shows that lifestyle has a significant influence on purchasing decisions. Brand awareness has a significant influence
on purchasing decisions. Product quality has a significant influence on purchasing decisions. Purchase decisions
have a significant effect on repurchase intentions.
Keywords-lifestyle, brand awareness, product quality, purchase decision, repurchase intention

The Effect of Green Brand Positioning on Green Repurchase Intention Through Attitude Toward Green Brand (Study on The Body Shop in Bandung City) Bandung)

2024-10-15T13:59:14+07:00

Environmental issues are now a concern in various industrial sectors, especially related to plastic waste. The
cosmetics and skincare industry is one of the biggest contributors. The Body Shop is one of the cosmetic and
skincare brands that cares about environmental sustainability by creating environmentally friendly products. The
Body Shop is active in campaigning for environmental issues by producing environmentally friendly, natural-based
goods. This study aims to determine the extent of the influence of green brand positioning on green repurchase
intention through attitudes towards green brands among The Body Shop consumers in Bandung City. This study
uses a quantitative method that includes various tests such as validity, reliability, and hypothesis testing. The sample
was selected using a non-probability sampling method with a purposive sampling strategy. The respondents of this
study were The Body Shop customers who live in Bandung City and have purchased The Body Shop products before,
with a total of 108 samples. The results of the study showed that the Green Brand Positioning variable has a
positive and significant influence on the Attitude Toward Green Brand variable. In addition, the Attitude Toward
Green Brand variable also has a positive and significant influence on the Green Repurchase Intention variable. The
Green Brand Positioning variable was also proven to have a positive and significant influence on the Green
Repurchase Intention variable.
Keywords-green marketing, green brand positioning, attitude toward green brand, green repurchase intention

The Effect Of The Implementation Of Employee Relations And Work Motivation On Employee Performance At The Bandung Engineering Materials And Goods Industry Standardization And Service Center

2024-10-15T14:08:13+07:00

The relationship between employees, work motivation, and employee performance is usually a major focus in various
organizational contexts. The purpose of this study is to study how the interaction between employees and work
motivation affects the performance of employees at the Bandung Centre for Standardization of Engineering Materials
and Goods, individually and overall. This study used a quantitative approach using both descriptive and causal
approaches. Secondary data are obtained from literature studies and other relevant sources. In the case of the
Bandung Technical Materials and Goods Standardization centre, primary data was collected through direct
interviews, observations, and questionnaires. A total sampling of 128 employees was used, and the data was analysed
using multiple linear regression. Research at the Bandung centre for Standardization of Materials and Engineering
Goods shows that the implementation of employee relationships, work motivation, and employee performance are in
the good category. The results indicate employee relationships and work motivation have a positive and significant
effect on employee performance.
Keywords-employee relationship implementation, work motives, employee performance

The Effect of Interaction and Price Discount on Instagram Live Streaming Toward Purchase Intention Thrift Products Mediated by Trust

2024-10-15T14:16:52+07:00

Consumer trust is a crucial factor in the formation of purchase intention, but not many studies have examined the
influence of interaction and price discounts on thrift product trust and consumer purchase intention on the Instagram
live streaming platform. This study aims to investigate the influence of interaction and price discounts on thrift product
trust and consumer purchase intention in Instagram live streaming. In the context of online shopping, consumer trust
plays an important role in shaping purchase intentions. The research method used is quantitative with non probability
sampling data collection techniques with 193 respondents. The data analysis technique uses Micosoft Excel and
SmartPLS software. The results of this study will be explained through descriptive analysis and Partial Least Square
(PLS) with SmartPLS 3 & 4 software. The conclusion that can be drawn from the research results is that each
interaction and price discount has a direct influence on trust and purchase intention of thrift products via Instagram
live streaming. Apart from that, trust can also mediate well the respective effects of interaction and price discount on
purchase intention. Thus, marketing strategies that focus on good interaction and providing price discounts can
increase consumer confidence and encourage purchasing interest in purchasing thrift products online via Instagram
live streaming shopping..
Keywords-interaction, price discounts, purchase intention, trust

Effect of Functional Failure, System Failure, Information Failure And Service Failures on the Use of M-Banking and its Relationship With Bca Mobile Customer Satisfaction in Indonesia

2024-10-15T14:55:39+07:00

The rapid development of technology has become the main driver of the emergence of digital-based products and
services. One of the technology-based banking service products is mobile banking. In Indonesia, the mobile banking
that has the most users is BCA Mobile. However, with the most users, the quality of BCA Mobile itself still often
complained about by its users. This study aims to determine how much influence functional failure, system failure,
information failure, and service failure have on the use of BCA Mobile and its relationship with user satisfaction. The
method used is quantitative method. The sampling technique uses SRS or simple random sampling with a sample size
of 400 respondents who are BCA Mobile users in Indonesia. Data collection using a questionnaire distributed via
Google Form. The data analysis technique used is SEM - PLS with SmartPLS 4.0 software. The results of this study
indicate that functional failures, system failures, information failures, and service failures are in the "Good" category.
Functional failure, information failure, and service failure have no effect on the use of BCA Mobile.Meanwhile, system
failure has a negative and significant effect on the use of BCA Mobile.And the use of BCA Mobil affects user
satisfaction.
Keywords-failure, mobile banking, satisfaction

The Effect of Compensation and Physical Work Environment and Employee Performance Employees at XYZ University

2024-10-15T15:01:07+07:00

In an increasingly competitive work world, companies must ensure that their employees feel valued and
work in conditions that support productivity. Fair compensation and a comfortable physical work
environment are two important factors that are believed to improve employee performance. Therefore, this
research focuses on how these two variables influence performance at XYZ University. The purpose of this
research is to determine and analyze the influence of compensation and work environment on employee
performance at XYZ University. The research method uses quantitative methods with a descriptive
descriptive research type. The sample for this research was 175 employees at XYZ University. The data
analysis techniques used are descriptive analysis and multiple regression analysis. These descriptive
results show that the three variables are in the good category, with compensation having no positive and
insignificant effect, while the work environment has a positive and significant effect on employee
performance.
Keywords-multiple regression analysis, compensation, employee performance, physical work environment,
XYZ university.

The Effect of Competence on Employee Performance in the Production Section at Pt. Madeira Indonesia in Batam

2024-10-15T15:06:22+07:00

The purpose of this study is to evaluate and assess how competence affects production workers' performance at
Batam's PT. Madeira Indonesia. Up to 45 respondents' data were used in this investigation. This study employed a
quantitative research design that made use of parametric inferential statistics and descriptive statistics. In this
investigation, non-probability sampling approaches were employed. The statistical package for social science (SPSS)
version 25 for Windows was the program utilized in this investigation.
The outcome demonstrated that production workers at PT. Madeira Indonesia in Batam perform better and more
significantly when they are competent. Data analysis revealed that, of the factors examined in this study, other
variables influenced the remaining 66,4% of the relationship between the competency variable (X) and the
performance variable (Y).

Keywords-competence, employee performance

The Effect of Service Quality and Price on Consumer Loyalty Through Consumer Satisfaction on Goride Ride Hailing Service

2024-10-15T15:12:59+07:00

Congestion will continue to occur with the increasing number of motorized vehicles, but with the development of
technology, various innovations to reduce congestion have emerged, one of which is ride hailing. However, it cannot
be denied that competition between ride hailing companies is getting tighter so that companies must think about how
to maintain and increase customer satisfaction and loyalty, one of which is by looking at service quality and price
factors. This study set out to ascertain the impact of pricing and service quality on consumer fulfillment and loyalty,
with a focus on Bandung City students who utilize GoRide ride-hailing services. Quantitative techniques with
descriptive causality are employed in this study. 135 students in Bandung City were used as the sample population,
and the nonprobability sampling technique using purposive sampling types was used to conduct the sampling. Partial
Least Square (PLS) - Structural Equation Modeling (SEM) with SmartPLS 3.2.9 application being the data analysis
method employed. The study's findings indicate that customer satisfaction is significantly impacted by the quality of
the services provided. The impact of cost on customer satisfaction is noteworthy. Customer loyalty is not significantly
impacted by service quality. Customer loyalty is significantly impacted by customer satisfaction. Through client
happiness, service quality has a major impact on customer loyalty. Through client happiness, price has a big impact
on consumer loyalty.
Keywords-service quality, price, consumer loyalty, consumer satisfaction

The Effect of Service Quality and Product Quality on Customer Satisfaction Indihome Customers

2024-10-15T15:17:16+07:00

In the telecommunications sector, ensuring high levels of customer satisfaction is essential for sustainable business
growth. This research focuses on investigating how service quality and product quality influence customer satisfaction
within IndiHome, a prominent telecommunications provider managed by PT Telkomsel in Cirebon City, Indonesia.
The study aims to evaluate how customers perceive IndiHome's service and product quality, measure their overall
satisfaction, and explore the impact of service and product quality on customer happiness. A survey involving 384
respondents aged 34 to 39, predominantly entrepreneurs, was conducted to gather data on their perceptions. The
survey, designed to assess service quality, product quality, and satisfaction levels, employed a quantitative approach
with descriptive analysis. Sampling was non-probabilistic and purposive, and data was collected via questionnaire
distribution. The findings reveal that both service and product quality significantly influence customer satisfaction,
suggesting that addressing these aspects can enhance competitiveness and customer retention in the
telecommunications market. This study offers valuable insights for telecom firms seeking to improve service delivery
and achieve sustained business success by meeting customer expectations effectively.

Keywords-telecommunications, service quality, product quality

The Influence of Halal Labeling, Halal Awareness, and Advertising on Purchasing Decisions on Sour Sally Products in Indonesia Purchasing on Sour Sally Products in Indonesia

2024-10-15T15:25:09+07:00

This study aims to analyze the influence of Halal Label, Halal Awareness, and advertising on the purchase decision
of Sour Sally products in Indonesia. The method used was quantitative with descriptive analysis and multiple linear
regression. The research population is Indonesian Muslims who have bought Sour Sally. The sampling technique used
was nonprobability sampling with purposive sampling, involving 203 respondents and using an ordinal scale.
Descriptive results showed that Halal Labels were rated very good (86%), Halal Awareness was very good (91%),
advertising was good (81%), and purchase decisions were very good (84%). Partially, Halal Label, Halal Awareness,
and advertising each have a positive and significant effect on purchasing decisions. Simultaneously, these three
variables also have a positive and significant effect on purchase decisions..
Keywords-halal label , halal awareness, advertising, purchasing decision

The Influence Of Work Motivation And Work Environment On Employee Performance At The Bethesda Clinic

2024-10-15T15:29:22+07:00

Bethesda Clinic is a healthcare facility located in Garut, West Java. To enhance the performance of its staff, the
clinic must foster motivation and a positive work environment. This approach aims to ensure that work activities
align with predetermined objectives. Consequently, the goal of this research is to examine and analyze the impact of
work motivation and the work environment on employee performance at Bethesda Clinic in Garut. This research
employs a quantitative method, with primary data collected using a saturated sampling technique from a sample
of 50 employees at Bethesda Clinic in Garut. The data was then analyzed through descriptive analysis and
multiple linear regression. The descriptive analysis results indicate that both motivation and the work environment
are rated as good. The study findings reveal that motivation and the work environment partially and
simultaneously affect employee performance by 55.8%, while the remaining 44.2% is influenced by other factors not
covered in this study.
Keywords-motivation, work environment, employee performance

The Effect of Work Motivation and Work Discipline on Employee Performance at Bank BJB Tamansari

2024-10-15T15:36:23+07:00

It is important for companies to make maximum efforts to obtain the required quality of human resources. Efforts
that can be made include managing human resources with the hope of achieving high productivity for the company.
With work motivation and discipline, the company will achieve its best performance if its employees uphold high
work motivation and discipline. The purpose of this study is to determine and analyze the influence of work
motivation and work discipline on employee performance at Bank BJB Tamansari. The research method used is
quantitative research with a descriptive-verification type. Sampling was done using a saturated sampling technique
involving 100 employees of Bank BJB Tamansari. The data analysis techniques used were descriptive analysis and
multiple regression analysis. Based on the results of the descriptive analysis, it is shown that the variables of work
motivation, work discipline, and employee performance are in the good category. Therefore, it can be concluded
that work motivation and work discipline have a positive and significant relationship with employee performance at
Bank BJB Tamansari.
Keywords-work motivation, work discipline, employee performance.

The Influence of Work Motivation and Physical Work Environment on Employee Performance at PT Geo Dipa Energi (Patuha Unit) Bandung Regency

2024-10-15T16:17:54+07:00

This research aims to determine the effect of work motivation and the physical work environment on employee
performance at PT Geo Dipa Energi (Patuha Unit) both partially and simultaneously, as well as to find out how work
motivation, physical work environment and employee performance at PT Geo Dipa Energi (Patuha Unit) ). The
primary data obtained were 85 respondents who were employees of PT Geo Dipa Energi (Unit Patuha) Bandung
Regency by sampling using the saturated sampling method. Based on the analysis results, it shows that work
motivation is included in the good category, the physical work environment is included in the good category and
employee performance is included in the good category. The results of hypothesis testing show that work motivation
and the physical work environment have a significant effect on employee performance, both partially and
simultaneously.
Keywords-work motivation, physical work environment, employee performance

The Effect of Online Customer Reviews and Social Media Marketing on Purchasing Decisions through Brand Image at Toko Djawa Coffee Bandung

2024-10-16T15:21:58+07:00

The growth of the coffee shop industry has been accompanied by technological developments where this technology
has been applied to people's daily lives so that technology has become an instrument for expanding business
opportunities in reaching a wider range of customers and promoting coffee shop products. This research aims to
determine the influence of Online Customer Reviews and Social Media Marketing on Purchase Decisions via Brand
Image at Kopi Toko Djawa Bandung. The method used in this research is a quantitative method with descriptive
analysis and using Structural Equation Modeling (SEM) which utilizes the SmartPLS 3.0 application. Then the result
of this research is the online customer review variable. The result of this study that are online customer review (X1)
has a negative and significant influence on brand image (Y), social media marketing (X2) has a positive and significant
influence on brand image (Y), brand image (Y) has a positive and significant influence on purchase decision (Z),
online customer review (X1) has a negative and significant influence on purchase decision (Z) through brand image
(Y), and social media marketing (X2) has a positive and significant influence on purchase decision (Z) through brand
image (Y).
Keyword-online customer review, social media marketing, brand image, purchase decision

The Effect of Training and Motivation on Employee Performance at PT Patra Trading

2024-10-16T15:28:52+07:00

The decline in demand for raw materials was a result of the growth of the manufacturing industry in April. This
has an impact on PT Patra Trading's sales performance. To address this, PT Patra Trading believes that proper
training can improve operational efficiency and ensure that employees can perform optimally in challenging
situations. This study aims to learn more about the influence of training and motivation variables on performance
at PT Patra Trading because organizations can succeed one of them because of properly managed human
resources, which include, training, motivation, and cooperation. This study will involve all employees of PT Patra
Trading, so the population of this study is all employees of PT Patra Trading. The tang method used is quantitative
and the type of research is explanatory causality because it explains the influence of training (X1) and motivation
(X2) on employee performance (Y). In collecting data, primary data types and secondary data are used. showing
that training, motivation and employee performance obtained using descriptive statistics are categorized as good
and show the significance of the influence between training and motivation has a significant influence partially
and simultaneously on employee performance at PT Patra Trading.
Keywords-training, motivation and employee performance.

The Effect of Ecoxyn Product Innovation Development on Performance Efficiency Production Performance Efficiency and Consumer Satisfaction with MSME Product Quality Ecoxyn Indonesia

2024-10-16T15:35:11+07:00

Through a number of tenders, Ecoxyn succeeded in reaching a major agreement with Telkom University to produce 4500
pcs of key chain merchandise in the graduation tender. The significant increase in production capacity prompted the
company to conduct more in-depth research to meet the tender requirements. However, at the Telkom University graduation
tender in November with a quantity of 4500 pcs, several problems arose such as the high risk of rejected goods, high
production costs and long production times. In response to these challenges, Ecoxyn has made changes in terms of product
design and technology with the aim of making application easier.
Keywords-innovation, product design, efficiency, quality.

The Influence Of Tourism Development In Mandeh Village On The Income Of Surrounding Msmes With Tourism Potential As An Intervening Variable

2024-10-16T15:38:51+07:00

The economics and revenue of the community can be enhanced by tourism, particularly for micro, small, and mediumsized businesses (MSMEs) located near popular tourist destinations. Called the 'Bali' of West Sumatra, Mandeh
Village tourist is currently a popular tourist among the local people. Mandeh Village is a recently established tourist
spot. The purpose of this study is to investigate how the growth of tourism in Mandeh Village affects the revenue of
nearby MSMEs, with a focus on the potential for tourism. This study employed a quantitative approach using a
descriptive analytic methodology. A total of 100 MSMEs in the Mandeh tourism area were the population used in the
study. The study's findings demonstrate that Mandeh Village's tourism development has a positive and significant
impact on MSME income, as does tourism potential. Additionally, Mandeh Village's tourism development has a
positive and significant impact on local MSME income, which is mediated by tourism potential..
Keywords-tourism development, MSME income, tourism potential

The Effect of Perceived Value on Interest in Buying Virtual Goods

2024-10-16T15:49:35+07:00

Genshin Impact was one of the most searched games worldwide on Google in 2021. In its first year, it became the No.
3 revenue-generating mobile game globally. The purpose of this study is to determine the effect of perceived value on
purchase intention of virtual goods on Genshin Impact players in Indonesia. The research method used is descriptive
analysis research, using a quantitative approach. The total number of respondents obtained was 124 eligible
respondents. The study used a non-probability sampling technique with purposive sampling method. The tests carried
out are classical assumption tests, simple linear regression analysis, and statistical tests. From the analysis of
perceived value (X), the average percentage is 80.20%, and the overall average percentage of purchase intention
variables (Y) is 81.83%, which is in the good category. From the t test results, it can be seen that Perceived Value (X)
has an influence on Purchase Interest (Y) Virtual Goods. It is known from the results of the coefficient of
determination analysis that the Adjusted R Square value of 0.438 is obtained, it can be concluded that the amount of
influence of the Perceived Value Variable (X) on Purchase Interest (Y) is 43.8%. While the remaining 56.2% is
explained by variables outside of the variables in this study.
Keywords-perceived value, purchase intention, virtual goods, Genshin Impact.

The Effect of Physical Evidence on Consumer Purchasing Decisions At Warkop Sri Pandita

2024-10-16T16:03:34+07:00

This study aims to determine how the influence of Physical Evidence on consumer purchasing decisions at Warkop
Sri Pandita. This research uses quantitative research with descriptive research type and sampling using Non
Probability Sampling technique using Purposive Sampling method with a total of 100 respondents of Warkop Sri
Pandita consumers. With simple linear regression data analysis techniques using IBM SPSS Statistics 25 software.
The results of partial testing (t test) the Physical Evidence variable has a significant effect with a Thitung of 8.024>
Ttable 1988 and a significance level of 0.000 <0.05. Based on the coefficient of determination that Physical Evidence
has an influence on purchasing decisions by 39.6%, while the remaining 60.4% is influenced by other variables not
examined.
Keywords-physical evidence, purchase decision, consumer

The Effect of Price Fairness and Perceived Service Quality on Customer Satisfaction at Grabcar Services in Bandung City

2024-10-17T09:27:53+07:00

Ride-hailing has become one of the fastest-growing transportation services in Indonesia, making it an increasingly
popular and widely used transportation alternative, with its use predicted to continue increasing. One of the
companies offering its services in the online transportation sector in Indonesia is Grab. The purpose of this research
is to determine the effect of price fairness and perceived service quality on customer satisfaction with GrabCar
services. The research used a descriptive quantitative method. The sample for the study consists of 150 individuals,
collected through a Google Forms questionnaire. The research sample was obtained using non-probability sampling
with a purposive sampling technique. The analysis technique used is multiple linear regression. The results of the
study show that price fairness and perceived service quality, both partially and simultaneously, have a significant
effect on customer satisfaction, accounting for 85.1%, while the remaining 14.9% is influenced by other variables not
included in the study.
Keywords-price fairness, perceived service quality, consumer satisfaction

The Effect of Promotion and Physical Evidence on Purchasing Decisions At Coffee Swic Of Paradise Bandung Regency

2024-10-17T09:37:59+07:00

The development of times in the current era of globalization has a huge impact on many fields that are increasingly
rapid in the business sector in Indonesia. One of them is the culinary business which is currently on the rise, namely
Coffee shop. One of the Coffee business actors in Bandung Regency, namely Coffee Swic of Paradise, is a coffee shop
that provides a variety of menus ranging from coffee or non-coffee menus to food that serves western and oriental
styles. In the sales of Coffee Swic of Paradise Bandung Regency, There are problems with inappropriate purchasing
decisions, so that sales targets are not achieved. Based on the results of the pre-survey of respondents, purchasing
decisions were influenced by promotions and physical evidence. This research aims to find out how much influence
promotions and physical evidence have on purchasing decisions at Coffee Swic of Paradise, Bandung Regency. The
method used in this research is quantitative method with descriptive research type. The population used in this study
is the people of Bandung Regency who have visited Coffee Swic of Paradise Bandung Regency and respondents who
have made purchases at Coffee Swic of Paradise Bandung Regency at least 2 times with a sample of 160 respondents.
The sampling used in this study was nonprobability sampling with purposive sampling technique. Based on the results
of research using descriptive analysis with the help of SPSS 26 software for Windows, the Promotion and Physical
Evidence variables are included in the good category and have a significant influence both simultaneously and
partially on purchasing decision at Coffee Swic of Paradise Bandung Regency.
Keywords-promotion, physical evidence, purchase decision

The Effect of Religiosity and Halal Knowledge of Pigskin-based Shoes Pigskin Toward Purchasing Decisions

2024-10-17T09:46:26+07:00

In modern times, one of the fastest growing industries is the shoe industry. New Balance ranks third in the TOP Brand
Index 2023. However, there are differences in understanding between fellow users of New Balance shoes on social
media about the use of pigskin-based ingredients in New Balance shoes. Therefore, this study aims to determine and
analyze the effect of religiosity and halal knowledge of pork skin-based shoes on purchasing decisions of New Balance
shoe users. The population used in this study are all Muslim consumers and have purchased New Balance shoes. Data
collection was carried out using a non-probability method with purposive sampling technique and collected as many
as 100 respondents in filling out the questionnaire. The results of this research, there is a positive and significant
influence between the religiosity of pigskin-based shoes on the purchasing decisions of New balance shoe users with
tcount 2.541 and there is a significant and positive influence between halal knowledge of pigskin-based shoes on the
purchasing decisions of New balance shoe users with tcount 5.308. Then religiosity and halal knowledge of pork skinbased shoes simultaneously have a significant effect on the purchasing decisions of New balance shoe users with
fcount 44.683. The contribution of the influence of the independent variables of religiosity and halal knowledge on
the dependent variable of purchasing decisions is 47.8% and the remaining 52.2% is influenced by other variables
not examined in this research.

Keywords-religiosity, halal knowledge, purchase decisions

The Influence of Religiosity, Trust, and Halal Logo on Purchasing Decisions Purchasing Halal Products

2024-10-17T09:52:04+07:00

Muslims are expected to consume halal food and according to Islamic law guidelines, religiosity and trust are
values and attitudes that can influence human behavior in consuming products, and trust in a product will arise
from the presence of a halal logo. But in fact at Sudirman streetfood Bandung, some food stands do not yet have a
halal logo and there is no separation of areas between halal and non-halal food stands, which has an impact on the
doubts of some potential consumers in making purchasing decisions. The purpose of this study was to determine the
effect of religiosity, trust and halal logos on purchasing decisions for halal products. The research method applied
is quantitative descriptive approach, nonprobability sampling technique with purposive sampling type with a total of
100 respondents with consumers who have visited / bought products at Sudirman street food in Bandung City as the
population. The analysis technique used is multiple linear regression analysis using SPSS software version 27.
Based on the research results, simultaneously (F-test) and partially (T-test), religiosity, trust and Halal Logo have
an effect on purchasing decision. Based on the coefficient of determination, it is found that religiosity, trust and
halal logos on purchasing decisions for Sudirman street food consumers in Bandung City are 42.1% while the
remaining 57.9% gets the influence of the halal logo.
Keywords-religiosity, trust, halal logo, purchase decision.

The Effect of Sales Promotion Flash Sale and Price Discount on Impulse Buying Behavior. Impulse Buying Behavior at Tokopedia Marketplace

2024-10-17T10:00:21+07:00

Tokopedia, as one of the largest marketplace platforms in Indonesia, offers various shopping conveniences for
consumers. This is proven by previous research which found that Tokopedia has a high level of ease of use compared
to other e-commerce platforms. The convenience offered encourages consumers to shop impulsively. Based on the
phenomenon found on social media, it shows that consumers make impulse buying on Tokopedia because of the flash
sale sales promotion program and also price discounts. This study aims to determine: (1) the effect of sales promotion
flash sales on impulse buying behavior in the Tokopedia marketplace, (2) the effect of price discounts on impulse
buying behavior in the Tokopedia marketplace, (3) the effect of sales promotion flash sales and price discounts on
impulse buying behavior in the Tokopedia marketplace simultaneously. This research is quantitative research with
multiple linear regression analysis with support from SPSS Statistics 26 software. In this study using a survey method
with a sample size of 150 Tokopedia user respondents. The results of this study: partially there is a positive and
significant effect of the flash sale variable on the impulse buying variable, and partially there is a positive and
significant effect of the price discount variable on the impulse buying variable. Simultaneously, it shows that the flash
sale and price discount variables jointly affect the impulse buying variable (based on the results of the F test).

Keywords-flash sale, price discount, impulse buying

The Effect of Social Media Marketing, Brand Image and Brand Trust on Purchase Intention: Case Study on Skintific Products

2024-10-17T10:14:30+07:00

The development of technology and the internet has created social media as an effective marketing tool. Social media
enables two-way communication, reviews, campaigns, and relevant content to interact with consumers. Data from
SimilarWeb indicates a global decline in customer value for Skintific. This study aims to test the effects of
predetermined variables and seek solutions from previous research. The research applies a quantitative method,
involving data collection through research instruments and statistical analysis to test hypotheses. Using a conclusive
model, the study explores correlations between the studied variables, referring to similar previous research. Data
were obtained through questionnaires distributed to Skintific consumers. The research findings show that, based on
predetermined statistical analysis, the influence of Social Media Marketing on Purchase Intention is significant, Brand
Image significantly affects Purchase Intention, and Brand Trust also has a significant impact on Purchase Intention
Keywords-social media marketing, brand image, brand trust, purchase intention, and Skintific.

The Influence of Job Responsibility on Employee Performance at Ramada By Wyndham Bali

2024-10-17T10:19:50+07:00

The COVID-19 pandemic has increased competition among hotels. Organizations are forced to balance staffing
levels to retain their workers in the face of diminishing performance and growing responsibilities. Businesses that
don't compete will eventually disappear from their sector. As such, it is imperative that businesses maintain and
enhance their performance on a constant basis. This study looks at how job responsibility affects Ramada
employees' performance. Written by Wyndham Bali. Using surveys and questionnaires, this research employs a
quantitative methodology to collect primary data from 91 respondents and analyze it using simple linear regression.
Based on hypothesis testing, the research results indicate that work responsibility has a significant impact on
performance. The theoretical contribution of this study expands our understanding of the specific impact of job
responsibility on performance at Ramada By Wyndham after the COVID-19 pandemic. SPSS version 25 was
employed as the data analysis program. The findings of the study show that work responsibility has a major impact
on Ramada By Wyndham employees' performance. According to data analysis, work responsibility (X) influences
performance (Y) by 33%, with other factors not included in this study accounting for the other 67% of the variation.

Recommendations to optimize the responsibility processes are derived from the findings of the hypothesis testing.
This makes it easier for the business to evaluate its own performance requirements and provides information for
analyzing employee performance inside the company.

Keywords-work motivation, work environment, and employee performance

The Effect of Ultilitarian Value on Mobile App Loyalty Through Mobile App Engagement

2024-10-17T10:25:51+07:00

In this current era, traveling to various regions has been widely embraced by people, considering it as a part of their
lives. Coupled with numerous policies implemented by the government to enhance the tourism industry. In this digital
age, there have been significant changes in people's lifestyles, especially in meeting their needs. They desire
convenience in obtaining things simply by using their smartphones. Hence, various applications have emerged to
facilitate travelers in their journeys, one of which is the online hotel booking application. One of the online hotel
booking applications available is RedDoorz, which offers a variety of services that users need.
The aim of this research is to understand the influence of Utilitarian Value on Mobile App Loyalty through Mobile
App Engagement among RedDoorz application users in Indonesia. Data collection for this research was conducted
by distributing questionnaires and using quantitative data analysis. The sample used in this study was 277
respondents, analyzed using Smart-PLS version 3. Based on the research findings, it can be concluded that partially,
the utilitarian value variable has a positive and significant effect on mobile app engagement. Partially, the mobile
app engagement variable has a positive and significant effect on mobile app loyalty. Furthermore, the utilitarian value
variable has a positive effect on mobile app loyalty through mobile app engagement.
Keyword-mobile app, booking online, hotel, RedDoorz

The Effect of Perceived Incentives on Interest in Buying Electric Vehicles Electric Vehicles Through Perceived Usefulness in Indonesia

2024-10-17T10:32:17+07:00

Air pollution is a serious issue and a prevalent phenomenon in Indonesia, with harmful impacts on public health and
the environment. Currently, the Indonesian government is strongly committed to achieving Net Zero Emission (NZE)
by 2060. Net zero emissions (NZE) means that the amount of carbon emissions released into the atmosphere does not
exceed the amount that can be absorbed by the Earth. The objective of this research is to explore the influence of
Perceived Incentives, Perceived Usefulness, and Purchase Intention concerning electric vehicles in Indonesia. This
study adopts a descriptive and quantitative approach. Non-probability sampling, specifically purposive sampling, was
utilized to select respondents who are knowledgeable and interested in electric vehicles in Indonesia. The researchers
employed Likert scales for measurement, targeting an unspecified population size. The study involved 273 respondents
and utilized SmartPLS version 3.0 for data analysis. Based on the processed data, it was found that Perceived
Incentives have a positive influence on Perceived Usefulness. Perceived Usefulness, in turn, positively affects the
Purchase Intention of Electric Vehicles. Furthermore, Perceived Incentives significantly influence the Purchase
Intention of Electric Vehicles directly and also indirectly through Perceived Usefulness.
Keywords-percived incentives, percived usefulness, purchase intention

Social Media Dependence and Information Privacy Concerns Toward Switching Behavior on Tiktok Social Media

2024-10-17T10:43:06+07:00

The emergence of various new social media facilities causes dependence and worry for users. As a new social media,
TikTok is currently one platform that users love. This research investigates users' transition from the TikTok
application to a new one. The method used in this research applies a quantitative approach with a descriptive research
type. The population used in this research is TikTok social media users in Indonesia with a sample size of 385
respondents. The sampling used in this research was accidental sampling. Based on the results of research using
descriptive analysis with the help of IBM SPSS 25 for Windows software, it shows that social media dependency and
information privacy concerns have a significant simultaneous and partial effect on switching behavior.

Keywords-privacy concern; social media dependency; switching behavior, and TikTok.

The Effect of Product Acceptability and Attitude Towards Product Placement Toward Purchase Intention of Scarlett Facial Whitening Products in the Audience of Korean Drama Reborn Rich

2024-10-17T10:50:30+07:00

Developments in the digital era now have a positive impact and can be utilized well. One beauty brand that pays
attention to effective marketing is Scarlett Whitening. In the current digitalization era, Scarlett Whitening's marketing
strategy does not only focus on its products, but by combining the online and offline worlds. One of the efforts made
to increase product acceptance of this brand, especially among kdrama lovers, is to implement a product placement
program on Korean dramas. The purpose of this study was to examine how the influence of Product acceptability and
Attitude Towards Product placement on Purchase Intention of Scarlet Whitening products in the audience of the
Korean drama Reborn Rich. The research method used is quantitative with a descriptive approach, using
nonprobability sampling techniques with a total of 103 respondents. Data collection was carried out by distributing
questionnaires to consumers who watched the Korean drama Reborn Rich. Data analysis was carried out using the
SEM-PLS method with the help of SmartPLS 3.2.9 software. The results of this study indicate that Product
acceptability has a positive and significant influence on Purchase Intention in the audience of the Korean Drama
Reborn Rich. In addition, Attitude Towards Product placement has a positive and significant influence on Purchase
Intention. The findings also show that Product acceptability has a positive and significant influence on purchase
intention mediated by Attitude Towards Product placement on Scarlet Whitening products in the Korean drama
Reborn Rich.
Keywords-product acceptability, attitude towards product placement, purchase intention

Analysis of the Reaction of the Indonesian Capital Market to the Announcement of the Fed Interest Rate Hike

2024-10-17T10:36:38+07:00

Information was an indicator that can influence penanam modals' decisions when carrying out transctions in the
capital market. The importance of information made penanam modals consider various factors before making
investment decisions to reduce the risks they will receive. This research aims to find out how the capital market
reaction to the announcement of Fed's interest rate increase by seeing whether there are differences in abnormal
returns, trading volume activity, and security return variability. The objects used in this research are companies
in the LQ45 index group with a research period of 11 days, consisting of 5 days before, duringt, and 5 days after
the event. The method used in this research is event study. The sampling technique used in this research was
purposive sampling and 39 companies were obtained. The hypothesis test used in this research is the Wilcoxon
Signed-Rank Test. The research results found that there were no difference in abnormal returns and trading
volume activity in LQ45 companies before or after the announcement of the Fed's interest rate increase.
However, there are differences in security return variability both before and after the announcement of the Fed's
interest rate increase.

Keyword-abnormal return, event study, security return variability, trading volume activity.

The Effect of Corporate Governance on Environmental, Social, And Governance (esg) Sustainalytics Score

2024-10-17T10:40:40+07:00

This research focuses on ESG scores as measured by Sustainalytics in collaboration with the Indonesia Stock
Exchange since 2023. It is unique because it examines the factors influencing the ESG scores of companies assessed
by Sustainalytics. This study aims to examine the effects of board diligence, board gender diversity, and board size,
along with the control variables of age and firm size, on ESG scores. The population of this study consists of 79
companies assessed by Sustainalytics, with a sample of 78 observations selected using purposive sampling. The
analysis was performed using descriptive statistics and cross-sectional multiple regression with Eviews version 12.
This study found that board member diligence, board gender diversity, and board size simultaneously affect ESG
score, with controls for age and firm size. However, board gender diversity has a negative and significant effect on
ESG score, while board member diligence and board size do not have a significant effect. The results suggest that
future research should explore additional variables, such as financial ratios and green investments. For companies, these findings can serve as a basis for improving governance factors that impact ESG score. For investors, ESG
scores assessed by independent institutions can be a crucial factor in making investment decisions.

Keywords-board diligence, board gender diversity, board size, ESG.

The Effect of Independent Board of Commissioners, Audit Committee, Public Ownership, and Risk Minimization on Corporate Social Responsibility Disclosure

2024-10-17T10:47:07+07:00

Corporate social responsibility (CSR) refers to a company's efforts to fulfill social and environmental
responsibilities. Companies should consider the local community and environment affected by their business
activities. Disclosure of CSR information allows the public to evaluate a company's performance based on its
positive contribution to society and the environment. This study aims to test the influence of the independent board
of commissioners, audit committee, public ownership and risk minimization on CSR disclosure This study applies
quantitative methods and data panel regression as analysis techniques, and uses E-views 12 software to process
the data. Companies listed on the Indonesia Stock Exchange from 2019 to 2022 are the subjects of this study. The
purposive sampling technique was used in this study which produced 19 samples over a period of 4 years with a
total of 76 observational data. The findings of this study found that the independent board of commissioners, the
audit committee, public ownership and risk minimization simultaneously affect CSR disclosure. Overall, the
independent board of commissioners, the audit committee and public ownership do not affect CSR disclosure. On
the other hand, CSR disclosure is greatly influenced by risk minimization. This study is aimed at helping investors
make better investment decisions. The researcher suggested that the researcher then look at other independent
variables that affect CSR disclosure by changing the research object and adding the latest research year.

Keywords-corporate social responsibility disclosure, independent board of commissioners, audit committee,
public ownership, risk minimization.

The Effect of Audit Fees, Audit Delay, and Client Company Size on Audit Quality

2024-10-17T10:52:09+07:00

Audit quality is the totality of auditor services that are important for finding violations, correcting financial reports,
and ensuring accurate accounting information. This study attempts to ascertain the impact of audit fees, audit delay,
and client business size on audit quality in firms in the industrial sector that are listed between 2018-2022 on the IDX.
This study employs a quantitative approach of secondary data type using the IBM SPSS version 26 application to test
the research hypothesis. Using purposive sampling, 37 firms or 185 data from industrial companies written on the
IDX between 2018 and 2022 served as the study's samples. The total data after removing outliers is 170 data. This
research was analyzed using descriptive statistics also logistic regression. The study's findings suggest that the size
of the client firm, audit costs, and audit delay all have an impact on audit quality. In addition, audit fees also client
company size have a positive influence on audit quality. Meanwhile, audit delay has no influence on audit quality.
The contribution of this study is that audit fees and client company size are positive determinants of audit quality in
industrial sector companies. Recommendations for further study is to change the independent variables that have no
influence on audit quality with different proxies, periods and research objects.

Keywords-audit quality, audit fee, audit delay, client company size.

The Effect of Good Corporate Governance and Company Size on Risk Management Disclosure

2024-10-17T10:56:04+07:00

The object of research is the telecommunications sub-sector industry listed on the Indonesia Stock Exchange from 2019-2022.
2022. This study aims to determine whether independent factors such as the number of independent commissioners, audit committee, risk management committee, and company size affect the disclosure of telecommunication subsectors.
independent commissioners, audit committee, risk management committee, and company size affect risk management disclosure.
risk management disclosure. In this study, twelve samples were used, so a total of 48 samples were used. Purposive
sampling was used according to certain standards, and Eviews-12 was used as a tool to perform panel data regression and descriptive statistical analysis.
panel data regression and descriptive statistical analysis. The results show the risk management committee, audit committee, risk management committee, and independent supervisory committee.
risk management committee, and independent supervisory committee simultaneously affect risk management disclosure.
disclosure. However, partially, only the risk management committee has a positive effect on companies listed on the IDX during the 2019-2022 period.
listed on the IDX during the 2019-2022 period.

Keywords- audit committee, risk management committee, proportion of independent board of commissioners, risk
management disclosure

The Influence of Fiscal Loss Compensation, Leverage, Capital Intensity, and Transfer Pricing on Tax Aggressiveness

2024-10-17T11:01:20+07:00

Tax aggressiveness is a scheme to manipulate taxable income either legally (tax avoidance) or illegally (tax evasion).
Companies engage in tax aggressiveness as it is seen as a way to reduce expenses and increase profits. This study
aims to examine the influence of tax loss compensation (KRF), leverage (LEV), capital intensity (CINT), and transfer
pricing (TP) on tax aggressiveness (AP) in energy sector companies listed on the Indonesia Stock Exchange (IDX)
during the period 2019-2023, both collectively and partially. This research employs a quantitative approach with a
purposive sampling technique, resulting in 10 companies observed over 5 years, totaling 50 samples. Panel data
regression analysis was used to analyze the data and the software used was Eviews version 12. The results show that
KRF, LEV, CINT, and TP collectively influence AP. However, partially KRF and LEV do not have a significant impact
on AP, while CINT and TP have a significantly positive impact on AP.

Keywords-fiscal loss compensation, leverage, capital intensity, transfer pricing and tax aggressiveness

Measurement Of Financial Distress Influenced By Sales Growth, Managerial Ownership, And Operating Capacity In Transportation And Logistics Companies Listed On The Bei In 2018-2022

2024-10-17T11:06:06+07:00

Financial distress can be experienced by every company, which can be caused by internal or external factors of
the company. A company may experience financial distress when the condition of the company is unable to meet
its financial obligations. If this condition continues, the company will face the risk of bankruptcy due to its inability
to meet its financial obligations. There are several factors that influence financial distress, namely sales growth,
managerial ownership, and operating capacity. This research aims to determine how the simultaneous and partial
effects of the variables of sales growth, managerial ownership, and operating capacity on financial distress in
transportation and logistics companies listed on the Indonesia Stock Exchange (IDX) in 2018-2022. The sampling
technique in this research is purposive sampling, obtaining 105 samples consisting of 21 companies with an
observation period of 5 years. This research uses a quantitative method using panel data regression techniques
processed using Eviews 13 software. The results of this study show that: (1) Sales growth, managerial ownership,
and operating capacity simultaneously affect financial distress. (2) Sales growth partially does not affect financial
distress. (3) Managerial ownership partially has a negative effect on financial distress. (4) Operating capacity
partially has a positive effect on financial distress.

Keywords-financial distress, sales growth, managerial ownership, and operating capacity.

The Effect Of Audit Quality, Managerial Ownership And Bonus Compensation On Earnings Management With The Control Variables Of Profitability, Leverage And Company Size

2024-10-17T11:08:56+07:00

Earnings management is a manager's effort to influence financial report information by increasing or reducing
profits for his own benefit. This causes the company's financial reports to not reflect actual conditions. This causes
the company's financial reports to not reflect actual conditions. This paper aims to determine the effect of audit
quality, managerial ownership, and bonus compensation on earnings management. The population in this study
are infrastructure sector companies listed on the Indonesia Stock Exchange for the 2018 - 2022. The sample was
determined using a purposive sampling technique and obtained 65 samples, consisting of 13 companies with a
research period of 5 years. The analysis technique used is panel data regression analysis using EViews 12
software. The results of this research show that the variables audit quality, managerial ownership, and bonus
compensation simultaneously influence earnings management. Partially, the audit quality variable has a
significant negative effect on earnings management. Bonus compensation has a significant positive effect on
earnings management. Meanwhile, the managerial ownership variable has no significant effect on earnings
management.

Keywords-earnings management, audit quality, managerial ownership, bonus compensation, profitability,
leverage, company size

The Effect of Working Capital Management, Integrated Reporting and Growth Opportunity on Company Value

2024-10-17T11:16:05+07:00

The value of the company as a perception from investors of the company's performance. With a high company value,
it can increase investors' confidence in the company's achievements and company projections. In line with the
phenomenon discussed, namely the average company value and share price of companies in the food and beverage
sub-sector listed on the Indonesia Stock Exchange in 2018-2022. The study was carried out to understand the impact
of working capital management, integrated reporting and growth opportunities on company value simultaneously and
partially on the object of the study, namely food and beverage sub-sector companies listed on the Indonesia Stock
Exchange in 2018-2022. This study uses a quantitative method with the sampling technique used, namely purposive
sampling, with a sample of 16 companies in the food and beverage sub-sector that have IPOs for five years.
Simultaneously it shows that working capital management, integrated reporting and growth opportunities show a
significance to the value of companies in the food and beverage sub-sector by 94%. Partially, the growth opportunity
is significant positively to the company's value. In contrast, working capital management and integrated reporting are
not significant to the company's value.

Keywords-working capital management; integrated reporting; growth opportunity; company value

Effect of Profitability, Liquidity, Company Size on Company Value

2024-10-17T11:18:07+07:00

This research aims to determine the effect of profitability, liquidity and company size on the value of research on food
and beverage sector companies listed on the Indonesia Stock Exchange. The research time period used was 5 years
(2019-2023). The population used in this research was 14 companies. The sampling method used was the purposive
sampling method. So 70 observations were obtained. Research data was obtained from the Indonesian Stock Exchange
website. The data analysis technique in this research uses descriptive statistical analysis and hypothesis testing with
panel data regression analysis. With the help of E-wies 13 software. The results of this research partially show that
profitability as measured by Return on Assets (ROA) has no effect on company value, while liquidity measured by
Current Ratio (CR) has a positive effect on company value and Company Size has no influence on company value.

Keywords-profitability, liquidity, company value.

The Effect of Profitability, Leverage, and Dividend Policy on Stock Price Share

2024-10-17T11:21:15+07:00

Since the share price is a representation of a firm's worth, higher share prices correspond to higher company
values. Although supply and demand in the capital market might influence stock prices, the company's long-term
goal in issuing these shares is undoubtedly to raise funds. Determining the impact of leverage, dividend policy,
also profitability on the share price of the food and beverage subsector written on the IDX between 2018 and
2022 is the goal of this study. The study population consisted of firms in the food and beverage sub-sector that
were written on the IDX and provided financial statements for the years 2018 through 2022. The sample used in
this research includes thirteen companies over a five-year period, with data analyzed using sixty-five data points
using a technique called purposive sampling. This study use the regression analysis of panel data method.
According to the study's findings, the factors of profitability, leverage, also dividend policy all have a major
impact on the share price of firms in the food and beverage subsector that are written on the IDX between 2018
and 2022. For the food and beverage sub-sector written on the IDX in 2018–2022, the leverage variable and
dividend policy have no substantial impact on stock prices; only the profitability variable has a partial effect on
stock prices. It is advised that future researchers use alternative business sectors for their examinations of the
independent and dependent variables, or use different independent variables within the same firm sector.

Keywords-dividend policy, leverage, profitability, share price