The Influence Of The @Ikom_Telu Instagram Account Strategy In Fulfilling The Information Needs Of Telkom University Communications Science Students
Abstrak
Indonesia, a global population leader, experiences a surge in digital technology use. Datareportal.com's "Digital 2024 Indonesia" confirms rising internet user activity. This study investigates the impact of using the social media platform Instagram @ikom_telu on fulfilling information needs for Telkom University communication science students. The research analyzes social media use (context, communication, collaboration, connection) and information needs (current, daily, exhaustive, catching-up) through a quantitative descriptive survey with 301 Telkom University communication science students. The findings reveal a positive and significant influence of social media use on information needs. This suggests that effectively using Instagram @ikom_telu as a communication platform enhances students' information needs. Future research can explore different methodologies and broader sample populations. This study demonstrates the potential of social media in addressing information needs, encouraging responsible and effective use for educational benefit
Keywords- Instagram, Activity Content , Activity Content Information Needs
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