Analisis Pengaruh Game Features Terhadap Intention To Play Lokapala Games: Integrasi Technology Acceptance Model
Abstrak
Penelitian ini menganalisis pengaruh fitur game terhadap niat bermain game Lokapala dengan mengintegrasikan Technology Acceptance Model (TAM). Metode kuantitatif diterapkan dengan Structural Equation Modeling (SEM) berbasis Partial Least Square (PLS-SEM) pada data dari 184 responden pemain game MOBA mobile, termasuk pemain Lokapala. Hasil penelitian membuktikan bahwa Game Features berpengaruh konstruktif dan substansial terhadap Persepsi Kemudahan Penggunaan dan Persepsi Manfaat. Kedua persepsi ini juga terbukti membentuk Sikap konstruktif, yang selanjutnya meningkatkan Intention to Play Lokapala Games. Secara langsung, Game Features juga terbukti berpengaruh substansial terhadap niat bermain. Simpulan penelitian menegaskan bahwa kualitas fitur game merupakan faktor kunci dalam membentuk persepsi, sikap, dan akhirnya niat bermain pemain. Oleh karena itu, peningkatan fitur game menjadi strategi krusial untuk mendorong minat bermain game Lokapala. Penelitian lanjutan disarankan untuk mengeksplorasi variabel lain seperti kepercayaan pada pengembang dan menggunakan pendekatan kualitatif untuk mendapatkan wawasan yang lebih mendalam. Kata Kunci: Game features, perceived ease of use, perceived usefulness, attitude, intention to play
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