Pengaruh Inovasi Produk Dan Inovasi Proses Pada Kinerja Perusahaan Dengan Moderasi Regulasi Dan Persaingan Pada Perusahaan Sektor Infrastruktur Yang Terdaftar Di Bursa Efek Indonesia
Abstrak
Sektor infrastruktur memiliki kontribusi penting dalam mendukung pembangunan nasional. Namun, sektor ini juga menghadapi berbagai tantangan seperti regulasi yang ketat, tingginya biaya operasional, serta persaingan pasar yang semakin meningkat. Kondisi tersebut menuntut perusahaan untuk terus melakukan inovasi agar tetap mampu bersaing. Penelitian ini dilakukan untuk menguji pengaruh inovasi produk dan inovasi proses terhadap kinerja perusahaan sektor infrastruktur yang tercatat di Bursa Efek Indonesia, dengan regulasi dan persaingan sebagai variabel moderasi. Penelitian ini menggunakan metode kuantitatif dengan pengumpulan data melalui kuesioner yang melibatkan 108 responden dari 54 perusahaan. Data kemudian dianalisis menggunakan teknik Partial Least Squares–Structural Equation Modeling (PLS-SEM). Berdasarkan hasil analisis, ditemukan bahwa baik inovasi produk maupun inovasi proses berpengaruh positif dan signifikan terhadap kinerja perusahaan. Namun, variabel regulasi dan persaingan tidak terbukti memoderasi hubungan tersebut. Temuan ini menunjukkan bahwa peningkatan kinerja perusahaan lebih banyak dipengaruhi oleh faktor dari dalam perusahaan, terutama kemampuan dalam berinovasi pada produk dan proses. Dengan demikian, fokus utama peningkatan kinerja sebaiknya diarahkan pada penguatan inovasi proses internal agar efektivitas dan efisiensi operasional dapat meningkat. Kata kunci: Inovasi Produk, Inovasi Proses, Regulasi, Persaingan, Kinerja Perusahaan, Sektor Infrastruktur, IDXIC, PLS-SEM.
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