Analisis Dynamic Capabilities Dalam Strategi Transformasi Digital Untuk Mempertahankan Keunggulan Bersaing Pt Xyz Di Industri Alat Kesehatan
Abstrak
Transformasi digital telah menjadi kebutuhan strategis bagi perusahaan di sektor energi dalam menghadapi dinamika lingkungan bisnis yang semakin kompleks, ditandai oleh perkembangan teknologi yang pesat, tekanan persaingan global, serta tuntutan efisiensi dan keberlanjutan operasional. Penelitian ini bertujuan untuk menganalisis peran dynamic capabilities dalam mendukung strategi transformasi digital serta implikasinya terhadap peningkatan kinerja perusahaan pada PT XYZ. Penelitian ini menggunakan pendekatan kualitatif deskriptif dengan metode studi kasus. Data dikumpulkan melalui wawancara mendalam, observasi langsung terhadap proses bisnis, serta analisis dokumentasi internal perusahaan. Hasil penelitian menunjukkan bahwa kapabilitas sensing, seizing, dan transforming berperan penting sebagai mekanisme adaptasi terhadap perubahan lingkungan, sekaligus sebagai fondasi strategis dalam membangun keunggulan bersaing berkelanjutan. Temuan ini memberikan kontribusi teoretis bagi pengembangan kajian dynamic capabilities serta implikasi praktis bagi manajemen perusahaan energi dalam merancang dan mengimplementasikan strategi transformasi digital yang terintegrasi dan berorientasi jangka panjang secara konsisten untuk mendukung kinerja organisasi dan daya saing perusahaan di masa depan. Kata Kunci: Transformasi Digital, Kapabilitas Dinamis, Kinerja Perusahaan, Industri Energi.
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