Identifikasi Kesuksesan Bisnis Kecil Di Kota Bandung (Studi Pada : Bisnis Madu Keluarga, Bisnis Mie Tegallega, Bisnis Ratu Basreng)
Abstrak
Abstrak Jumlah pengangguran di Indonesia masih dalam kondisi yang fluktuatif. Pemerintah melakukan Cara untuk mengurangi jumlah pengangguran dengan program wirausaha melalui BUMN. Lembaga swasta juga ikut membantu pemerintah dengan sekolah entrepreneur salah satunya Gerakan Indonesia Muda Berbisnis entrepreneur school yang bertujuan untuk menciptakan entrepreneur muda yang berbasis ilmu wirasuaha. Metode penelitian data dilakukan dengan cara kualitatif, bersifat deskriptif & eksploratif, dengan sampel yang diambil adalah bisnis Madu Keluarga, Mie tegallega, dan Ratu basreng. Dari hasi penelitian, kriteria kesukesan bisnis dari hasil yang di jabarkan, berdasarkan jawaban yang diberikan oleh ketiga narasumber. Dari aspek growth, Firm Survival/Continuity,Satisfied Stakeholders belum dilihat kesuksesanya, dan dari aspek contributing Back to Society masih memiliki kekurangan. Kata kunci: Entrepreneur, Faktor Kesuksesan, Gerakan Indonesia Muda Berbisnis, Kualitatif Abstract The number of unemployed in Indonesia is still in a fluctuating condition. The Government undertakes ways to reduce the number of unemployed with entrepreneurial programs through stateowned enterprises. Private institutions also help the government with entrepreneurial schools one of the Gerakan Indonesia Muda Berbisnis school that aims to create a young entrepreneur based on entrepreneurship science. Methods of research data conducted by qualitative, descriptive & explorative, with the sample taken is the business Madu Keluarga, Mie tegallega, and Ratu basreng. From the results of research, the criteria of business success of the results described, based on the answers given by the three speakers. In terms of growth, Firm Survival / Continuity, Satisfied Stakeholders have not seen the success, and from the contributing aspects of Back to Society still have shortcomings. Keywords: Entrepreneur, Succesfull Factor, Gerakan Indonesia Muda Berbisnis, Qualitative.
Referensi
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