Fioretha, Fella Vanesa, Telkom University, Indonesia

• eProceedings of Management Vol. 2 No. 1 (2015): April, 2015 - Program Studi S1 International ICT Business
  The Influence Of Brand Awareness, Perceived Quality, And Brand Association On Brand Preference (The Case Study Of Samsung Galaxy S5 In Bandung 2014)
  Abstract  PDF