TOURISM POTENTIAL, PRODUCTIVITY OF SMALL AND MEDIUM ENTREPRISES (SMES) : IMPACT ON THE IMPLEMENTATION OF LABOR IN SOUTH GARUT, WEST JAVA, INDONESIA

Hani Siti Hanifah, Deri Alan Kurniawan, Rostiena Pasciana

Abstract

Based on physiography, Garut regency could be clarified into 4 (four) strata, consist of the North Garut, Central Garut, Southwest Garut, and South Garut regions. The South Garut area is now a good road, and can be used. even the road can go back and forth by car for 4 hours from the city of Garut. Especially beach attractions that are charming and interesting to visit. This potential is the capital of the developing aspects of tourism and SME (small and medium enterprises) and also act as in employment. This study was conducted to examine the role of tourism and SME on employment in South Garut, West Java, Indonesia. The sample used 67 of the population of 210 SME. The dependent variable of this study is labor absorption while the independent variable is tourism and SME productivity. This study uses multiple linear regression analysis. The results showed that SME productivity and had a very significant influence on changes in labor in the SME variable. This study uses SPSS 23 and Microsoft Excel 2010 software.
Keyword : Tourism, SMEs Productivity, labor absorption, South Garut

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