Analysis of Marketing Activities Through Instagram Social Media @cyberacademy.id at Pt. Global Inovasi Siber Indonesia Year 2023-2024
Abstract
PT Global Inovasi Siber Indonesia is engaged in the field of Cyber Security which introduces innovative technology and innovative strategies to address emerging threats and emerging challenges. Involves reorganizing existing practices and existing practices and methodologies to adapt to evolving threats and effectively protect digital systems, digital evolving threats and effectively protect digital systems, networks, and data from cyber threats. PT Global Inovasi Siber Indonesia has products namely Bug Bounty Platform, Automated Security Testing Platform, Ransomware Attack, Simulator, Cyber Security Labs, and Hiring Platform. PT Global Cyber Innovation Indonesia opens a course called Cyber Academy where there are Cyber Security Education and Corporate Training. According to the interview results from informants such as the CEO, COO, and digital marketing director show that social media, especially Instagram, plays an important role. that social media, especially Instagram, plays an important role in in building brand awareness and positively impacting customer sales. Although sales are not solely from Instagram, the platform still plays a role in attracting prospective students and expanding brand reach. A structured marketing approach, such as the use of educational content and targeted promotions, as well as the measurement of performance measurement through OKRs (Objectives and Key Results), have helped the company achieve their goals and continue to expand their marketing strategy. The purpose of this study is to determine marketing strategies that are suitable and can increase sales of Cyber Academy and analyze the obstacles that occur in conducting marketing strategies. The result of the research is a marketing strategy through social Instagram that has been done so far turns out to affect sales, although there are many platforms from other social other social media platforms but Instagram can communicate two-way between followers and the company. The content used now has been consistent every week there is some content uploaded. uploaded.
Keywords: Marketing Strategy, Marketing, Sales, Social Media Social Media, Instagram
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