PACKAGING DESIGN DESIGN FOR CULINARY TOURISM POTENTIAL NAGREG KENDAN VILLAGE, BANDUNG REGENCY
Abstract
Nagreg Kendan Village is a village that is currently being developed to become
a tourist destination. Besides its natural and cultural tourism potentials, Nagreg Kendan
Village also has culinary tourism from several Micro, Small, and Medium Enterprises
(MSME) actors that produce village flagship culinary products. However, the strategies to
increase attractiveness and selling power of the culinary tourism potentials in the village
are still minimal, so it is not widely known among the public, especially tourist. The
packaging used mostly still uses simple packaging, does not yet display the visual identity
of Nagreg Kendan Village and the characteristic of the product. The purpose of this
research is to create packaging design to introduce it to public, especially tourist, increase
attractiveness and selling power, as well as to become a characteristic of the culinary
tourism potentials of Nagreg Kendan Village. The data collection methods used in
compiling this final assignment report are: observation, interviews, and literature review.
Keywords: Packaging design, Nagreg Kendan Village, Culinary tourism
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