PERANCANGAN ULANG HOTEL BINTANG 5 ARTOTEL SUITES MANGKULUHUR JAKARTA DENGAN PENDEKATAN BRAND IDENTITY
Abstract
Artotel Suites Mangkuluhur merupakan hotel bintang lima di kawasan pusat bisnis
Jakarta yang dikelola Artotel Group dengan karakter arƟsƟk dan kontemporer. Namun,
penerapan idenƟtas brand pada ruang utama seperƟ lobby resepsionis, lobby lounge, meeƟng
room, dan kamar Ɵpe suite belum sepenuhnya merepresentasikan nilai Artotel. Perancangan
ulang ini bertujuan mengopƟmalkan penerapan brand idenƟty melalui pendekatan Branding +
Interior Design dengan tetap memenuhi standar hotel bintang lima dan kebutuhan pengguna.
Metode perancangan melipuƟ studi literatur, observasi lapangan, studi banding, wawancara, dan
dokumentasi, serta analisis berdasarkan teori Kim Kuhteubl yang mencakup clear vision, unique
story, dan energy. Hasil perancangan diwujudkan melalui tema Betawi Heritage dengan konsep
Nusantara Reimagine yang menginterpretasikan budaya lokal secara kontemporer pada tata
ruang, sirkulasi, elemen interior, material, warna, furnitur, dan integrasi seni. Perancangan ini
diharapkan mampu meningkatkan pengalaman ruang dan memperkuat citra Artotel Suites
Mangkuluhur.
Kata kunci: perancangan interior, brand idenƟty, hotel bintang lima, Artotel Suites Mangkuluhur, Betawi Heritage
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