Penyutradaraan Fashion Film Dengan Konsep Sustainable Fashion Untuk Konsumen Fesyen

Abstrak

Abstrak. Pada hari ini, keresahan penulis sebagai konsumen tentang perilaku konsumtif makin marak pada konsumen khususnya ada bidang fesyen, tidak adanya keseimbangan perilaku produktif yang membuat konsumen menjadi sangat konsumtif. Dampak yang ditimbulkan dari perilaku konsumtif juga berpengaruh pada lingkungan. Industri fesyen sangat berpengaruh dalam penyumbangan emisi gas karbon di dunia. Maka dari itu, penulis memberi kegiatan dan solusi untuk lingkup konsumen fesyen di Jakarta Selatan agar bisa memperpanjang umur pakaian atau barang fesyen yang mereka punya, yaitu lungsuran dan #TukarBaju dua kegiatan itu adalah kegiatan konsep sustainable fashion. Kata kunci: lungsuran, fashion film, sustainable fashion. ABSTRACT Riselanov, Mentari Evra, 2020. DIRECTING OF FASHION FILM WITH A SUSTAINABLE FASHION CONCEPT FOR FASHION CONSUMERS. ISSN : 2355-9349 e-Proceeding of Art & Design : Vol.7, No.2 Agustus 2020 | Page 741 Visual Communication Design Study Program. Faculty of Creative Industries. Telkom University. Today, the writer's anxiety as a consumer about consumer behavior is increasingly prevalent in consumers, especially in the field of fashion, the absence of a balance of productive behavior that makes consumers very consumptive. Impacts arising from consumptive behavior also affect the environment. The fashion industry is very influential in contributing to carbon emissions in the world. Therefore, here the authors provide activities and solutions for the scope of fashion consumers in South Jakarta in order to extend the life of their clothing or fashion goods, namely warp and #TukarBaju. Both of these activities are sustainable fashion concept activities. Keyword: lungsuran, fashion film, sustainable fashion.