Perancangan Identitas Visual Kemasan Manisan Mangga Sebagai Oleh-oleh Khas Indramayu

Abstrak

Abstrak: Buah mangga mudah ditemukan di Indramayu. Karena terlalu banyak jumlah mangga, sehingga mendapatkan julukan kota manga. Dikarenakan buah mangga yang cepat membusuk. Berdasarkan fenomena yang ada, olahan manisan mangga sangat berpengaruh bagi kota Indramayu, yang dimana dapat memberikan brand image. Tetapi untuk mengubah itu harus memberikan dukungan dari pandangan promosi sehingga dapat dikenal banyak orang lokal maupun luar kota. Membangun promosi membutuhkan beberapa cara, yakni dengan membuat identitas visual dan media promosi. Metode penelitian yang dipakai ialah metode kualitatif dan beberapa metode observasi, wawancara, dan studi pustaka serta menggunakan analisis konten, visual, data kuisioner, dan matriks dengan mengesampingkan beberapa teori dari desain komunikasi visual, identitas visual, dan promosi. Menciptakan output berupa, logo, billboard, brosur, website, poster, media sosial, dan media pendukung lainnya. Dengan ini diharapkan manisan mangga menjadi produk olahan makanan yang terkenal dan menjadi oleh-oleh khas Indramayu bagi masyarakat yang mengunjunginya. Kata kunci : Buah Mangga, media promosi, identitas visual Abstract: Mangoes are easily found in Indramayu. Because there are too many mangoes, it has earned the nickname the mango city. Based on the existing phenomena, candied mango processed is very influential for the city of Indramayu, which can provide a new brand image. But to change that must provide support from the view of promotion so that it can be known to many local and out of town people. Building a promotion requires several ways, namely by creating a visual identity and promotional media. The research method used is a qualitative method and several methods of data collection using aspects, observations, interviews, and literature studies as well as using content analysis, visual, questionnaire data, and matrix by overriding several theories of visual communication design, visual identity , and promotion. Creating output in the form of logos, billboards, brochures, websites, posters, social media, and other supporting media. With this, it is hoped that the candied mango will become a well-known food product and a souvenir from Indramayu for the people who visit it. Keywords : Candied Mango Fruit, media promotion, visual identity