Visual ELement of The Harvest Advertisements on Social Media Instagram in Influencing The Consumer's Buying Interest


  • Nadila Nur Amalia Telkom University
  • Taufiq Wahab Telkom University
  • Yelly A Berlian Telkom University


Technological developments make it easier to companies in advertising something to the community through social media one of which is social media instgram. It makes The Harvest Patissier & Chocolatier using Instagram as a medium advertise more efficiently in communicating its ads. This research uses pargim analysis methods and aim to identify elements of The Harvest Patissier & Chocolatier visual ads and determine the influence of these ads on Instagram in consumers buying interset using visual communication design theory and consumer behavior that is consumers buying interest. The results of the study as follows: (1)The Harvest Patissier & Chocolatier Advertisements is a hard sell advertising type with the visual image of luxury on Mango Mango version, the ad version of the mysterious Chocolate Peanut Butter and loce on Valentine Cakes ads verison (2)Advertising on Instagram as social media, can influence costumers to buy the products which are advertised

Keyword: Advertising, Visual Advertising, Instagram, Social Media, Consumer's Buying Interest