Subjectivity On Pictures of Jernix (I Gede Ari Astina) On Social Media


  • Arini Arumsari Telkom University


This paper will discuss subjectivity on pictures of Jerinx (I Gede Ari Astina) and RMBL Clothing on Social Media. I Gede Ari Astina or as known as Jerinx is a drummer and song writer of a band named Superman Is Dead, a popular punk rock band from Bali. He has a clothing business labeled RMBL. Through his band and his clothing business, I Gede Ari Astina set himself as a fashion leader, he set an authentic style and  put  his  idealism  into  his  products,  that  is  to  protect  Bali  through  organic  material  utilization,  social campaign, and fund raising.  Further, through the pictures on his social media, Jerinx states that he is part of ideology and indirectly persuades his followers to take part or become the subject of the ideology. He puts his  ideology  in  his  fashion  style,  music,  hobby,  and  his  on  going  activities.    Method  of  this  research  is qualitative with descriptive approach. Object of this study are pictures posted by I Gede Ari Astina on his social  media  such  as  instagram,  twitter  and  facebook,  disclosed  through  several  subjectivity theories.  How those pictures becomes a media for a public figure in Indonesia will influence the community, especially his followers.    Looking  at  to  Dick  Hebdige's  statement  in  his  book:  I  speak  through  my  clothes.1  in  this  case study, Jerinx also tries to convey the message through his typical fashion style. A type of fashion style that is rare, does not follow trend, and also become a form of resistance and rebellion towards things that he does not agree with, which also be seen on his daily fashion style. 

Keywords: Subjectivity, I Gede Ari Astina, RMBL Clothing, Fashion Leader