Motion Graphic As Promotion Media for Bus Rapid Transit Trans Musi Palembang

Abstract

There was some traffic jam point which occured in Palembang City up to the end of 2012. in order to solve this problem, Palembang City Government public transportation facility which is very sufficient for Palembang Ciity inhabitants in form of Bus Rapid Transit Trans Musi (BRT Trans Musi) Palembang equipped with safety and comfort facilities as well an on time service. However, facilities povided by Bus Trans Musi had Produced spesific problem especially for outsiders that had lack of information in term of BRT Trans Musi. The objective of motion graphic BRT Trans Musi development as promotion media forpublic transportation and to solve difficulty in finding and directing the targeted corridor of BRT Trans Musi which approarite with destination, espicially for outsiders. This requires a solution in form of Motion Graphic Bus Rapid Transi Trans Musi. Method used for development of motion graphic was consisted of observation, interview and literatures study followed by analysis using 5W 1H method. The next steps were pre-production. production and post production which produceed motion graphic with duration of 6 minutes and 30 seconds as well as supported by display in forms of illustration picutres, video, animation and audio which are easily understood by the targeted audiences