Analysis of Recycling Plastic Waste Activities as AQUA’s Corporate Social Responsibility Program


  • Dini Nur Amalina Universitas Indonesia
  • Ummi Salamah Universitas Indonesia


In this technological development era, companies need to pay more attention to the environment and the surrounding community in order to avoid the various demands put forward by the public due to the impact of company’s production in running its business. The classical economic doctrine, "maximization profit", which the main goal of the company is to lower costs as low as possible and increase efficiency as high as possible in order to maximize profits, then shifted into a new paradigm, namely how companies need to create a "positive image" to its stakeholders. One way that companies do to form a positive image is the procurement of Corporate Social Responsibility program. Qualitative descriptive analysis method is used in this research to clearly describe the problems that exist in the object of research which will eventually be seen related to the related theories. The result showed that the Corporate Social Responsibility program in the form of recycling plastic waste activities conducted by AQUA Group is in line with the concept of CSR definition, which is to minimize negative impact and maximize the positive impact of its operation to all stakeholders in economic, social and environmental aspect in order to achieve the goal Sustainable development. In addition, recycling plastic waste activities conducted by AQUA Group also contains three bottom lines of the concept of corporate social responsibility, namely Profit, People, and Planet.


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