A Method of Investigating the Ageing Perception and Satisfaction towards Product Appearances

A. Zuhairi A. Majid, Nurazlina Jamalludin


The purpose of this paper is to proposing a method investigating on product appearance perceived by the ageing consumers. It also examines the relationship between ageing perception towards product appearance in order to better understand how they will respond to products as they grow older. A general literature review was conducted in an effort to identify the significant, substantive work to date. The data obtained in this study were collected from a questionnaire survey involving 45 to 65 year old academician from local universities. Descriptive analysis was performed to analyze the respondents’ perception and satisfaction towards product appearances. Finally, suggestions are made as a way forward to identify the product appearance attributes and where can be considered by designers, marketers or researchers in designing a product for ageing population. With the availability of this method and by understanding the needs of aging the researchers or designers, thereby can produce a quality and better product design requirements that meet and will fulfil the consumer needs. There is a need to study the ageing and the relationship to product development, specifically in the appearance of the product.

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