The Phenomenon of Online Shopping in the Digital Age: Why Do People Like It?
Abstract
The purpose of this study is to explain what factors influence consumers like to shop online. The concept underlying this study is the phenomenon of online shopping as a behaviors transformation that occurred in Indonesia. Not only in Indonesia, online shopping has spread to many countries along with the development of e-commerce business. It can be concluded that some factors influencing most consumers to like shopping online are: the visual appeal of e-commerce web design, interactive website features, the ease of the website's user interface, the corporate identity design, and the brand positioning of e-commerce companies.References
Fensel, D. et all. 2001. Product Data Integration in B2B
E-commerce, IEEE Intelligent Systems.
Bodendorf, Freimut and Florian Lang. 2009.Automated
Services for Market-Based E-Commerce Transactions. Proceedings
of the International MultiConference of Engineers
and Computer Scientists 2009 Vol I IMECS 2009, March 18 -
, 2009, Hong Kong.
Lim, Yi Jin, Osman, Abdullah, Nizam, Salahuddin Shahrul,
Abdullah, Safizal & Romle, Abdul Rahim, 2016, Factors Influencing
Online Shopping Behavior: The Mediating Role of
Purchase Intention, Procedia Economics and Finance 35,
pp. 401 – 410.
Aljukhadar, Muhammad & Senecal, Sylvain, 2016, The User
Multifaceted Expertise: Divergent Effects of The Website
Versus E-Commerce Expertise, International Journal of Information
Management, Volume 36, pp. 322–332.
Wang, Chao-Hung, Chiang, Yi-Chen & Wang, Mao-Jiun,
, Evaluation of an Augmented Reality Embedded
On-line Shopping System, Procedia Manufacturing, Volume
, 2015, pp. 5624-5630.
Amanusa, Andro Kurnia, Astuti, Endang Siti & Susilo, Heru,
, Pengaruh Kemudahan Serta Kualitas Informasi Terhadap
Minat dan Penggunaan Situs Jual Beli Online (Studi
Pada Pegguna Situs Jual Beli Berniaga.Com), Jurnal Administrasi
Bisnis (JAB), Vol. 3, No. 1, pp. 1-8
Tanjung, Farid Aulia & Dhewanto, Wawan, 2013, Formulation
of E-Commerce Website Development Plan Using Multidimensional
Approach for Web Evaluation, Procedia - Social
and Behavioral Sciences 115 ( 2014 ) 361 – 372.
Creswell, J.W. 2007. Qualitative Inquiry and Research Design
Choosing Among Five Approaches, USA: Sage Publication.
Salehi, Farhang, Abdollahbeigi, Bentolhoda, Langroudi,
Atefeh Charmchian & Salehi, Forouz, 2012, The Impact of
Website Information Convenience On E-commerce Success
Of Companies, Social and Behavioral Sciences, Volume 57,
pp. 381 – 387.
Şehirli, Eftâl & Orak, İlhami M., 2014, E-Commerce According
To Hobby, Social and Behavioral Sciences, Volume
, pp. 1144 – 1147
Widyanto, Ibnu & Prasilowati, Sri Lestari, 2015, Perilaku
Pembelian Melalui Internet, JMK, Vol. 17, No. 2, September
, pp. 109–112.
Tanjung, Farid Aulia & Dhewanto, Wawan, 2013, Formulation
of E-Commerce Website Development Plan Using Multidimensional
Approach for Web Evaluation, Procedia - Social
and Behavioral Sciences 115 ( 2014 ) 361 – 372
Jung, E.S., Im, Y., 2015. Touchable area: an empirical study
on design approach considering perception size and touch
input behavior. Int. J. Ind. Ergon. 49, 21-30.
Wang, C.M., Huang, C.H., 2015. A study of usability principles
and interface design for mobile e-books. Ergon. 58 (8),
-1265.
Sherman, R.C., End, C., Kraan, E., Cole, A., Campbell, J.,
Birchmeier, Z., Klausner, J., 2000. The Internet gender gap
among college students: forgotten but not gone? CyberPsychol.
Behav. 3 (5), 885-894.
Ong, C.S., Lai, J.Y., 2006. Gender differences in perceptions
and relationships among dominants of e-learning acceptance.
Comput. Hum. Behav. 22 (5), 816e829 ; Huang, W.H.D.,
Hood, D.W., Yoo, S.J., 2013. Gender divide and acceptance
of collaborative Web 2.0 applications for learning in higher
education. Internet High. Educ. 16, 57-65
Simon, S.J., 2001. The impact of culture and gender on web
sites: an empirical study. Data Base Adv. Inf. Syst. 32, 18-37 ;
Dittmar, H., Long, K., Meek, R., 2004. Buying on the inter-net:
gender difference in on-line and conventional buying
motivations. Sex Roles 50, 423-444 ; Cyr, D., Bonanni, C.,
Gender and website design in e-business. Int. J. Electron.
Bus. 3, 565-582
Darmaprawira, Sulasmi. 2002. Warna: Teori dan Kreativitas
Penggunanya. Bandung: Penerbit ITB.
Duncan, T. 2008, Integrated Marketing Communications
European Edition. New York: Mc Grawhill, Inc
