Development of Majapahit Batik’s Design: Digital-Based Creativity Management

Setyawan Setyawan, Anung B. Studyanto


This article discusses the creative process of Majapahit Batik’s design development through the digital-based creativity management. Creativity management offers a new dimension to the development of Majapahit Batik’s design in terms of visual, aesthetic practice, and the process of cultivating a digital-based design (computer graphics). In particular, this article will describe how digital-based creativity management can be a model development of Majapahit Batik’s design that is more innovative, effective, and suitable for every context of the times.

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