Development of Majapahit Batik’s Design: Digital-Based Creativity Management

Abstract

This article discusses the creative process of Majapahit Batik’s design development through the digital-based creativity management. Creativity management offers a new dimension to the development of Majapahit Batik’s design in terms of visual, aesthetic practice, and the process of cultivating a digital-based design (computer graphics). In particular, this article will describe how digital-based creativity management can be a model development of Majapahit Batik’s design that is more innovative, effective, and suitable for every context of the times.