Innovation Models and Business Concepts as Context for Radical Innovation in Freshwater Fish Trading Applications.
Abstract
Indonesia is a maritime country with abundant fishsheries resources potential. However, fishsh farmers often face challenges in terms of profisht margins and marketing of their catches. An alternative is needed for fishsh sales activities that are anti-price wars and customeroriented. this is due to the lack of market information, so farmers think it is more e昀케cient to sell their harvest to middlemen or collectors because they don’t need to fishnd customers in the market and incur transportation costs for fishsh delivery. However, because of this, the price of fishsh sold will become more expensive with each transfer to a third party, and the profisht margin for fishsh farmers remains small. Based on these problems, the author aims to provide a solution for fishsh farmers by designing an application for fishsh trading transactions. this research utilizes a Design thinking approach simplifished into the stages of the RSM (Recognize, Scrutinize, Materialize) Design Approach in application development. this model is aligned with addressing issues such as low profisht margins and the challenges of independent sales. It also emphasizes the need for collaboration in sales management, such as the existence of digital fishsh cooperatives.
Keywords : eFishery Fresh, Radical innovation, RSM model
References
Tushman, M. L., & Anderson, P. (1986). Technological discontinuities and organizational environment. Administrative Science __arterly, 31, 439-465.
Ardichvili, A., Cardozo, R., & Ray, S. (2003). A theory of entrepreneurial opportunity identi__cation and development. Journal of Business Venturing, 18,
-123.
Cardozo, R. N. (1986). Product classi__cation in marketing: An appraisal and
proposal. Minneapolis: White Paper, Carlson School of Management, University
of Minnesota.
Hedman, J., & Kalling, T. (2003). __e business model concept: theoretical underpinnings and empirical illustrations. European Journal of Information Systems,
, 49e59.
Drejer, A. (1997). __e discipline of management of technology, based on considerations related to technology. Technovation, 17(5), 253-265.
Drucker, P. F. (1985). Innovation and entrepreneurship. London: Harper & Row.
Schumpeter, J. (1934). __eory of economic development: An inquiry into pro__t,
capital, credit interest, and business cycle. Cambridge: Harvard University Press.
Li, Q., Maggi__i, P. G., Smith, K. G., Tesluk, P. E., & Katila, R. (2013). Top management a__ention to innovation: the role of search selection and intensity in new
product introductions. Academy of Management Journal, 56(3), 893-916.
Hamel, G. (2001). Leading the revolution. Boston: Harvard Business School Press.
Lubis M, Handayani D, Nofrian N and Fauzi R. 2021 Development of Internet
Healthy Platform for Student Community through Design Approach against
Internet Addiction
Audretsch D and Aldridge T. 2008. Radical Innovation: Litera-ture Review and
Development of an Indicator. Dra__ Report to Int. Consortium on Enterpreneurship.
Von Stamm B. 2003. Managing Innovation, Design & Creativity. Wiley, London
Business School.
