The Role of Non Paid Magazine In Different Level of Readers

Abstract

The purpose of this study is to elaborate the role of non paid magazine in different level of reader. The methods, which are used to answer the research question, have been collected through qualitative research, which include focus groups and personal interview. Next to qualitative research there has also literary research conducted. This has been done by of comparing theories and philosophies from various theorists and researchers. The object of this study is non paid magazine – Free! Magazine with Hierarchy Model Response. The concept of research focused on the article on Free! Magazine that had been published within one year. The result shows article in non paid magazines boost the effectiveness of other media at all stages of the funnel. Readers in non paid magazine become deeply engaged with their non paid magazines. As a result a strong relationship, a bond of trust, grows up between different level of readers chosen non paid magazines. Keywords: non paid magazine, free! magazine, article, behavior, hierarchy model response