Pengaruh Media Sosial Instagram @Amazingtasikmalaya Terhadap Minat Berkunjung Followers Ke Objek Wisata Tasikmalaya

Anggun Adella Trirahayu, Berlian Primadani Satria Putri

Abstract

Abstrak Penelitian ini dilakukan untuk mengetahui pengaruh akun instagram @amazingtasikmalaya terhadap minat berkunjung followers ke objek wisata di tasikmalaya. @Amazingtasikmalaya adalah sebuah official akun instagram yang bergerak mempromosikan pariwisata yang ada di Tasikmalaya. Awal nama Amazing Tasikmalaya terbentuk karena sang founder ingin menunjukkan keindahan dan potensi yang luar biasa dari tanah legenda yaitu Tasikmalaya. Tujuan dilakukannya penelitian ini adalah mengetahui adakah pengaruh akun instagram @amazingtasikmalaya terhadap minat berkunjung followers ke objek wisaata di Tasikmalaya dan mengetahui seberapa besar pengaruh akun instagram @amazingtasikmalaya terhadap minat berkunjung followers ke objek wisaata di Tasikmalaya. Metode yang digunakan dalam penelitian ini adalah kuantitatif dengan jenis penelitian deskriptif dan kausal. Pengambilan sampel yang dilakukan dengan metode non-probability sampling jenis simple random sampling, dengan responden sebanyak 100 orang. Teknik analisis data yang digunakan yaitu analisis deskriptif, uji asumsi klasik dan analisis regresi linier sederhana, koefisien determinasi dan uji hipotesis. Hasil uji hipotesis menggunakan uji-t didapat hasil bahwa akun instagram @amazingtasikmalaya memiliki pengaruh terhadap minat berkunjung followers ke objek wisaata di Tasikmalaya. Hal tersebut dibuktikan dengan t hitung (10.114) > t tabel (1.944). Berdasarkan koefisien determinasi didapat bahwa akun instagram @amazingtasikmalaya memiliki pengaruh sebesar 51.1% terhadap minat berkunjung followers ke objek wisata di Tasikmalaya.

Kata kunci: Media Sosial, Instagram, Minat Berkunjung

Abstract This research was conducted to determine the effect of Instagram account @amazingtasikmalaya on the interest of followers to visit tourism place in Tasikmalaya. @Amazingtasikmalaya is an official Instagram account created to promote tourism in Tasikmalaya. The story of the name Amazing Tasikmalaya was formed because the founder wanted to show the beauty and extraordinary potential of the land of legend, Tasikmalaya. The purpose of this research is to find out whether there is the influence of instagram account @amazingtasikmalaya on the interest of followers to visit tourism objects in Tasikmalaya and knowing how much the influence of @amazingtasikmalaya Instagram account with followers’s interest in visiting Tasikmalaya tourism object. The method used in this research is quantitative with descriptive and causal type research. Sampling method is done by nonprobability sampling with the type of simple random sampling, with respondents as many as 100 people. The data analysis technique used is descriptive analysis, classic assumption test and simple linear regression analysis, coefficient of determination and hypothesis testing. The results of hypothesis testing using the t-test show that Instagram account @amazingtasikmalaya has an influence on the followers’s interest in visiting tpurism object in Tasikmalaya. This is proven by t count (10.114) > t table (1.944). Based on the coefficient of determination, it was found that @amazingtasikmalaya instagram account has an influence of 51.1% on followers’s interest in visiting tourism objects in Tasikmalaya.
Keywords: Social Media, Instagram, Interest in Visiting

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